Do you (subconsciously) put on a performance to make people interested in you? Don’t feel bad if you do… Most of us do, in fact… It starts with childhood, with our need to be accepted and loved. We learn to perform. To be “the best version of ourselves.” … Which we...
This has been a HUGE productivity breakthrough so far… I recently discovered a question I can ask myself — and answer every morning in my journal — that serves as a compass for my day. It makes it far easier to stay focused… Easier to stay on-purpose… I’m...
Delegating copywriting work and hiring junior copywriters is HARD… I’m not going to mince words about it. The entrepreneurial dream is to have everyone else do the work, but we get paid for it. But on the way there, we get good at the things we do. Including...
How far are you from striking gold? I’ve seen it happen over and over again… Copy that’s good… Sometimes really good… Written by copywriters I respect… Still is missing something. Maybe there’s too much in some areas. Maybe not enough in others. Maybe something is...
Is your copywriting deadly dull and boring? Too many copywriters, marketers, and entrepreneurs try too hard to look “good” and “professional.” As a result? They come across as too dang vanilla for anybody in their market to actually care about them. Today’s issue is...
Who else wants a secret copywriting headline formula that will make you rich without any work?! (Note the dripping sarcasm.) I have mixed feelings about headline formulas, as you’ll see in today’s video. On one hand, I absolutely learned them, have used them, and...
How willing are you to be uncomfortable? This can mean stepping on a stage… Getting on a client call… Talking to someone new… Dealing with a stressful relationship situation… Making a sales pitch… Presenting price to clients… Or 1,000 other scenarios that can cause...
Ever feel STUCK trying to figure out how to get clients? You can go YEARS with a business that’s only kind of working… Finding freelance listings… Relying on gig sites and odd jobs… But mostly feeling like your business and career are a whole lot LESS than they could...
You are NOT building some big scalable mass internet marketing business… Not if you’re launching a copywriting business — or other expert service or client business. And if you behave like you’re building some product to sell some offer en masse… You’re going to be...
This is one of those “one weird tricks” that’s really not that weird… It’s also not that much of a trick. It’s a really simple thing to do. That will help you get clients much easier. Good clients probably won’t even become...
“Story leads” are working well this year… I’ve seen a ton of copywriters talking about it online. Open your sales letter, VSL, or other piece of marketing copy in the middle of a story. Then loop that story into your sales pitch. And it just works. Maybe as well as...
This question makes you a selling superstar… “Why should I, your perfect prospect, choose to do business with you… Over every other option available in the marketplace… Including doing it myself, going with a competitor, or doing nothing at all?” I know I got it...
I didn’t want to take this question seriously… Because when you ONLY focus on the money, you’re often misguided… Not only that, that path seldom takes you to where you really wanted to go. (That is, if you’re just dreaming about getting rich, you often stay broke, or...
At some point, every high-performer faces burnout… And when you’re not in burnout mode, you’re trying to avoid boredom and your work getting stale. I don’t think burnout and boredom are completely avoidable. But I do think there are things you can do to make them less...
You need to be the leader… You need to be the adult in the room… You need to have an intention of where you want the buyer to go — and you need to setup the system and create the path to get them there. This is so consistent among people that actually build EXPERT...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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