Everybody wants THESE CLIENTS (direct response copywriting)

Everybody wants THESE CLIENTS (direct response copywriting)

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This was a surprisingly popular episode when it first aired… It was the answer to a subscriber question… About how to find direct response companies that you could get as clients. And, well, since direct response marketers are the most likely to pay royalties… And...
Leverage MOMENTUM in Marketing

Leverage MOMENTUM in Marketing

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MOMENTUM can be a huge friend to you as a marketer and copywriter… You can use it to seize more opportunities at work… You can use it to find powerful ideas for your marketing messages — everything from daily emails to Big Ideas for promotions… You can even use media...
Trust your gut, get rich?!

Trust your gut, get rich?!

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Just because you’re excited about something DOES NOT mean you will make any money with it… It’s a hard lesson for the “follow your heart” crowd. As much as I LOVED playing hockey, I probably never would’ve made the pros. And as much as I loved DJing, $40 a performance...
3-Pillar Profit Maximization Strategy [marketing]

3-Pillar Profit Maximization Strategy [marketing]

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I made this guy $500,000 with a 5-minute conversation… Seriously.  It was a client of mine.  I was visiting his office.  We were doing a little consultation about all their marketing. And we had a little 5-minute conversation in which I suggested one little tweak in...
Have Fun, Make Money [marketing & entrepreneurship]

Have Fun, Make Money [marketing & entrepreneurship]

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I take myself way too seriously… Seriously.  Even when I have fun, I find a way to make it serious. It’s a problem. I’ve realized it.  And I’m coming to grips with it. Trying to loosen up a bit, and have more fun. And here’s the thing… Being serious is NOT the best...
NEW MEDIA = MORE PROFITS [Direct Response Marketing]

NEW MEDIA = MORE PROFITS [Direct Response Marketing]

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Gary Bencivenga personally gave me one of his HUGE secrets of copywriting success… And it had nothing to do with the words themselves. At the start of today’s episode, I actually read Gary’s personal message to me, where I reveal this secret. But the gist of it is...
Simple CURE to Freelance Feast or Famine?

Simple CURE to Freelance Feast or Famine?

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You can CURE the freelance feast or famine cycle in just 30 minutes per day… If you’ve been a freelancer for long… You know what it is… And you know it SUCKS. One day, you’re flush with work and income — the next, NADA, and you’re trying to figure out where your next...
Your Sales Funnel Secret Weapon

Your Sales Funnel Secret Weapon

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Here’s a little secret of human psychology… We’re not the fiercely independent thinkers we believe ourselves to be. Sure, you can THINK you’re making your own decisions. But when human choices and decision making are actually studied, it’s clear there are a lot of...

What to do when things don’t go your way [Amor Fati]

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COVID finally hit our house… We’ve been more cautious than most… And have yet to have a positive COVID test in our house, in the 2+ years it’s been circulating.  (Though we have our suspicions we’ve maybe had it?) But this weekend my son got a sore throat and...
Ticks & Leeches [RANT RE unethical coaching programs]

Ticks & Leeches [RANT RE unethical coaching programs]

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I HATE when people sell coaching programs by pushing their students to go into debt… They promise to liberate you through their content… But the actual behavior of getting you to go into debt ENSLAVES YOU. I just had a call with someone who had been through this...
Sales follow-up — true story [high-ticket selling]

Sales follow-up — true story [high-ticket selling]

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Here’s a surprisingly easy way to close high-ticket sales… Just…  Keep…  Following…  Up. Not like, “Are we there yet?!  Are we there yet?!  Are we there yet?!” But rather, like a freaking patient, calm, helpful human being… Someone who is there and ready to help. This...