7 Steps to Beat Your Competition

Do you sell in a competitive market? Are there other service providers who do what you do?  Other products that solve the same problem? …  And do you worry that some might be better than you? Well, good news. I’m going to share 7 steps you can use to completely...

Marketing language now: Aspirational vs. Life Preserver

During the 2008 crisis, nearly every get rich in real estate guru went out of business… These were people who were THRIVING up until 2007. They were helping people who were NEW to real estate learn how to make money in real estate. And because there was so much...

Tribute to Clayton Makepeace

F###! Take this virus seriously.  It will take our friends, our loved ones, and our heroes.  Call it social distancing.  Call it physical distancing.  Call it staying at home.  Do it!!! I’m hurting so much right now. I learned that we lost Clayton Makepeace to a...

Parasite marketers exploiting crisis (the ethics of selling now)

I’m running paid ads right now… … And I’ve been called a “parasite.” The following are my thoughts on this criticism, and the ethics of selling now. Here we are in the middle of the coronavirus crisis… Thousands of people have died.  Hopefully that number doesn’t...

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Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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