High-achievers invest in themselves ($2k into $47k+)

High-achievers invest in themselves ($2k into $47k+)

Today’s article, PROOF of the power of investing in yourself… It’s a reader story. I volunteered — for his sake — to scrub it of some personally-identifying details.  Because I wanted to protect his privacy, with regard to revealing specific clients. And yet, I also...
The ONLY 3 Big Ideas behind breakthrough copy…

The ONLY 3 Big Ideas behind breakthrough copy…

I wrote this around the time High-Velocity Copywriting came out. It now forms one of the foundations of how I think about copywriting. I thought it would be worth sharing again. Enjoy… — Creativity is a massive risk… Marketing is often seen as a “creative” field.  But...
Why long copy works best…

Why long copy works best…

“I despise long and overly-long copy.” That was her entire response to yesterday’s article, on how to get good at copywriting. Yep.  That’s all her email said. Hit reply.  Type one sentence.  Hit send. First I wanted to fight her on it.  But that’s a bad idea.  Which...
How to get good at copywriting…

How to get good at copywriting…

Today I’ll share one of my biggest copywriting breakthroughs… This is one of two giant things I discovered right before going out on my own, as a freelance copywriter. It completely changed the way I looked at copywriting — especially long-form direct response. And,...
This makes you magnetic to money, clients, success…

This makes you magnetic to money, clients, success…

This will help you close more sales… This is one of those core, foundational principles to effective selling. It’s not a flashy tactic.  But, as you’ll see in a minute, it can also be applied tactically or as a technique in nearly every selling situation. Have you...
Head trash, assumptions, and why you’re stuck…

Head trash, assumptions, and why you’re stuck…

I might be wandering into a mine field with this one… I have strong opinions.  I’m pretty certain in my perspectives.  That’s part of what makes me so successful. But sometimes, it also pisses off a reader.  Who legitimately asks a question, often out of frustration. ...
Reverse-engineered success (client-getting example)

Reverse-engineered success (client-getting example)

Can I show you how to get as many clients as you need? What I’m about to show you is a simple process.  A way to reverse-engineer success.  A way to set a goal, and plan to meet it, and then work that plan until it’s done. This is really simple and straightforward. ...
How to become an expert in any field, fast…

How to become an expert in any field, fast…

I originally wrote this article in May 2016… Seems even more relevant — and enlightening — and powerful today. I have the kids at home today and am trying to spend as little time working as possible, hence the reprint.  Tomorrow we’ll be back to fresh Breakthrough...
The most important skill I’ve ever learned?

The most important skill I’ve ever learned?

He’s among the most successful readers of my work… Are you familiar with Mark Ford?  Or perhaps you’d know him by the pen name, Michael Masterson? He’s a best-selling author.  He’s a partner in one of the most successful direct response businesses in the world, that...
What do you do every day? (success formula)

What do you do every day? (success formula)

What you do daily determines your success… What if you were to, for example, launch one Facebook ad every day, for your business? Or what if you were to write one email to your list? Or do one thing to stimulate client demand? Or do one set of exercises? Or read one...
Create joy (for business success)

Create joy (for business success)

Does your business create joy? For you?  For your customers and clients?  For your team? If not, why the heck are you doing it? I often write about the maxim that “Problems are markets.” Meaning, when you have a large enough group of people all interested in solving a...
The secret to massive long-term profits in your business…

The secret to massive long-term profits in your business…

“New customers are the lifeblood of any business…” Right? Well, sure.  But that’s only part of the story.  Because if you are ONLY focused on getting new customers, and making that first sale…  You’re leaving a TON of money on the table. And, in fact, you’re making it...