High-achievers invest in themselves ($2k into $47k+)

Today’s article, PROOF of the power of investing in yourself… It’s a reader story. I volunteered — for his sake — to scrub it of some personally-identifying details.  Because I wanted to protect his privacy, with regard to revealing specific clients. And yet, I also...

The ONLY 3 Big Ideas behind breakthrough copy…

I wrote this around the time High-Velocity Copywriting came out. It now forms one of the foundations of how I think about copywriting. I thought it would be worth sharing again. Enjoy… — Creativity is a massive risk… Marketing is often seen as a “creative” field.  But...

Why long copy works best…

“I despise long and overly-long copy.” That was her entire response to yesterday’s article, on how to get good at copywriting. Yep.  That’s all her email said. Hit reply.  Type one sentence.  Hit send. First I wanted to fight her on it.  But that’s a bad idea.  Which...

How to get good at copywriting…

Today I’ll share one of my biggest copywriting breakthroughs… This is one of two giant things I discovered right before going out on my own, as a freelance copywriter. It completely changed the way I looked at copywriting — especially long-form direct response. And,...

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