Merry Christmas to you and yours! … And if you’re one of my many readers around the globe and here in the US who don’t celebrate Christmas: Happy Holidays, Season’s Greetings, Happy Festivus, Happy Kwanzaa, a belated Happy Hanukkah, or whatever best wishes are...
Today’s message has multiple audiences — not the least of which is ME! Sometimes I write these messages 100% for you. As in, it’s something I don’t necessarily need to hear, but I’m inspired to share it because I believe it would help you. Other times, I’m maybe the...
One of the best ways to make sales is not by slamming on the accelerator, but by getting your prospect to take their foot off the brakes… That’s a lesson covered in yesterday’s essay talking about human desires, and it’s a familiar topic if you’re a long-time reader...
I wondered if I’d ever write one of these posts… You know how it goes. There’s the old saying that “sex sells.” And to a degree, that’s right. We’ve definitely been conditioned to buy things based on the promise of having more and better sex. Practically every...
I’ve gotten a whole bunch of questions recently about how to get started, get your first few clients, and make that leap straight to the six-figure freelance copywriter lifestyle. Funny thing is, these questions always look so much different than all the others I get....
The title of this video is a type of reputation hacking… It’s Video Friday. And yes, this concept is based on something I once learned from Dan Kennedy. But he’s not the ONLY source of this — and in fact I don’t think the words “reputation hacking” have ever come...
This story starts with a local startup company that failed… Today, when I try to go to either website the company once ran, there’s no sign of life. One simply gives you an error. The other redirects to a domain reseller, trying to sell you this startup’s previous...
For today’s issue of Breakthrough Marketing Secrets, I’m going to do something different. Since we’re coming up on the New Year and everybody’s about to go into mega holiday mode, I thought I’d use today to ask you a couple questions. Can you take a couple minutes...
— SPECIAL NOTE: There are still a handful of spots open for my How to Create Breakthrough Big Idea Copy webinar tomorrow. Click here for more information, and to register now. — I want to share something I OBSESS about… And when it comes to every single top...
Branding, for branding’s sake, is dumb… That’s the fundamental perspective I come from, as a direct marketer. I’m not into brand-building. I’m not into image advertising. I believe that traditional “Madison Avenue”-style advertising is a complete waste of money....
Back by popular demand: next week I’m doing a repeat of my “How to create Breakthrough Big Idea Copy webinar…” Here’s the link to register. Today’s video Friday issue of Breakthrough Marketing Secrets is me explaining my favorite of the three big idea types I’ll...
Last Friday, I shared my Battle Mastermind interview with Vince Reed… (If you haven’t watched the video yet, click here to get it.) I really like the format. Vince goes “toe to toe” with his guest, trading blows… Or, questions… About how to get better business and...
Increasing profits in a business is simple… Not always easy. But simple. There are a limited number of “levers” you can pull, on a consistent basis, that will increase profits. Some are short-term profit boosters that can have a negative impact on the long-term...
The following came out of working with a copywriter to improve her copy… Fundamentally, she’s a good writer. But she was falling into the same trap many copywriters fall into. In fact, she was falling into the same trap I fell into many times early in my copywriting...
Now we’re getting into the ol’ sales voodoo… … I had a reader ask me for a part two to an essay I was regretting pretty much as soon as I was writing it. Why? Well, over Thanksgiving, the family watched The Wizard of Oz. And — spoiler alert — there’s a moment at the...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![[Video Friday] My favorite big idea “template” for breakthrough direct response copy…](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2017/12/2017-12-08-video-screenshot-480x372.jpg)
