You don’t have to be perfect

If you’re like just about every other human being, your inner critic tells you that you have to be PERFECT… You can’t launch your business until it’s perfect… You can’t approach clients until your skills are perfect… You can’t put your copy in the market until it’s...

HBO Max email marketing FAIL! [this just happened to me]

HBO Max just really annoyed me as a new subscriber… I signed us up so we could watch In The Heights… And what happened next was just so wrong. It’s a case study in bad email marketing. Not the content or copywriting of the emails themselves. But something else...

This One Decision Creates Consistent Copywriting Success

If you want to get more copywriting clients, more often, pay close attention… Because today I’m going to share with you the one decision you can make that creates consistent copywriting success… This transforms you from hoping for clients to show up… To actually...

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Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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