How to Build a Book Funnel [sales funnel]

How to Build a Book Funnel [sales funnel]

Today’s episode is a simple why and how tutorial on how to build a book funnel sales funnel… I was just speaking with a client yesterday who has already generated 5X as many sales as they hoped for from their new book funnel… These things are powerful. I’ve been...
X-Ray Vision for Effective Marketing

X-Ray Vision for Effective Marketing

What if you could see inside successful copywriting? What if you had X-ray vision to see what the copywriter was doing in every line of copy they wrote? I think it’s possible… Here’s the question I got from a subscriber and am answering today… — Can you tell me...
The New Method for More Powerful Copywriting

The New Method for More Powerful Copywriting

There’s a new method — a new technique — for more powerful copywriting… Today’s episode introduces you to this new method. And if you want more leads, more customers, more sales, and more profits… You will benefit from applying the lesson. This gets more attention on...
Do this, beat 90% of your competition…

Do this, beat 90% of your competition…

Ugh! One of the biggest secrets to success is so small and simple — and yet so few people apply it… In fact, if they did, it would be so much harder to win than it actually is. My brother-in-law got a new job. He told me a story from the interview process. The...
Eliminate the #1 Sales Killer

Eliminate the #1 Sales Killer

Is there a silent killer sitting in your copy and marketing messages? I was just doing a copy review with a client.  A long-time client who writes very good copy. But when we got to one particular call-to-action, it just fell flat. I knew I wouldn’t respond, if I were...
Offer Creation for Copywriters

Offer Creation for Copywriters

How do you help clients create offers and find products and services to sell? Here’s the question I got from a subscriber and am answering today… — Hey Roy! Quick question. Let’s say you’re looking for clients in the fitness niche. How do you think about products to...
You don’t have to be perfect

You don’t have to be perfect

If you’re like just about every other human being, your inner critic tells you that you have to be PERFECT… You can’t launch your business until it’s perfect… You can’t approach clients until your skills are perfect… You can’t put your copy in the market until it’s...
HBO Max email marketing FAIL! [this just happened to me]

HBO Max email marketing FAIL! [this just happened to me]

HBO Max just really annoyed me as a new subscriber… I signed us up so we could watch In The Heights… And what happened next was just so wrong. It’s a case study in bad email marketing. Not the content or copywriting of the emails themselves. But something else...
This One Decision Creates Consistent Copywriting Success

This One Decision Creates Consistent Copywriting Success

If you want to get more copywriting clients, more often, pay close attention… Because today I’m going to share with you the one decision you can make that creates consistent copywriting success… This transforms you from hoping for clients to show up… To actually...