The 3 Cs of online paid traffic…

The 3 Cs of online paid traffic…

Let’s talk about how to turn cold traffic into paying customers… For the last couple months, I’ve been running a series of experiments to try to crack the “paid traffic” nut for BTMSinsiders.  With any new offer, this should be your #1 goal. But what does that mean?...
I don’t believe in The Law of Attraction, but…

I don’t believe in The Law of Attraction, but…

Do you believe in The Law of Attraction? On a scale of 1 to 10, how accurate do you believe this statement is? “Whatever you focus on, you attract into your life?” For me, the statement alone gets about a 3… BUT…  I also believe there’s something more to it. Today is...
The world’s largest BUYERS search engine…

The world’s largest BUYERS search engine…

Sometimes I laugh at myself… It happens a LOT when I’m trying to find the right screenshot for a video. I start hitting pause at different points in the video, and I’m almost always making a stupid face! When the video is playing, it doesn’t look stupid!  (At least, I...
Beginner’s mind, winner’s mind…

Beginner’s mind, winner’s mind…

I don’t consider myself to be a Buddhist, but I’ve read quite a bit of Buddhist teachings… (And, in fact, there are very many top copywriters who can say the same.  In a speech at Phillips Publishing, the legendary Eugene Schwartz called himself “partially Zen.”) In...
The power of process in getting results…

The power of process in getting results…

If you want to create HUGE marketing and business wins, you have to get good at PROCESS… Earlier today, I recorded my Masters of Response Summit interview with Abbey Woodcock. For those of you who don’t know Abbey (yet!), she’s turning into an absolute rock star of...
Crossing the fear threshold…

Crossing the fear threshold…

Sometimes, we can behave like little children — and it holds us back… A quick “slice of life” story, from this past weekend. My parents hosted us at the Rose Children’s Theater in Omaha, for a showing of the musical, Madagascar (yes, based on the movie with the...
The fastest way to get good at marketing…

The fastest way to get good at marketing…

Do you have the guts and gumption to succeed? Today, another question from the ol’ mailbox — that’s right, it’s Mailbox Monday! Before we dive in though, a quick note… I’ve just added the David Garfinkel Masters of Response Summit interview to the BTMSinsiders members...
[video] A Technique for Producing Ideas, by James Webb Young

[video] A Technique for Producing Ideas, by James Webb Young

I love my life! I just got off a video call with Joanna Wiebe from CopyHackers, for her Masters of Response Summit interview.  And I’m on such a high from it. She delivered a TON of value, specifically about what a student of direct response needs to do in industries...
Make it up, make it real…

Make it up, make it real…

Today I want to announce something I’ve been working on, behind the scenes, for a few weeks now… …  And then, I’ll reveal the critically-important strategy I used to make this happen, that YOU can use to create new businesses or breakthrough marketing campaigns out of...
Inner game secret of the world’s most persuasive people…

Inner game secret of the world’s most persuasive people…

I used to get frustrated by how others’ behaved… And, in fact, whenever I got frustrated, it led me to be less persuasive, to sell less. Let me stoke the emotional fires a bit. If you’re a liberal, just think of someone who loves Trump. If you’re a Trump supporter,...
Why I don’t normally teach affiliate marketing…

Why I don’t normally teach affiliate marketing…

Who else wants the secrets to making $12,800 per week, surfing the web? So goes the big promise of affiliate marketing. Make a whole bunch of money.  And you don’t have to run a business.  You don’t have to fulfill products or services.  You don’t have to deal with...
Owning your frame and closing more sales…

Owning your frame and closing more sales…

I’ve realized something recently — I’ve been swayed too easily by my kids’ frustrations… And if I don’t get this in check, it will leak through and impact my ability to sell — in person and in print. In fact, the way that I can correct this…  is ALSO the secret to...
The Great Copywriting Lie?

The Great Copywriting Lie?

The following facts, pulled from a recent Copy Hackers salary survey, may make you uncomfortable… — Only about 1 in 10 freelance copywriters makes six-figures per year.  And most of them make between $100,000 and $125,000. — Only 1 out of every 71 freelancers make...