by Roy Furr
Should you hire a freelancer? An agency? An in-house employee? Today’s episode is about hiring copywriters and other marketers, including marketing agencies. I’ve been on pretty much all sides of this equation, since I got started in marketing in 2005. And I’m NOT...
by Roy Furr
I was frustrated when I hit record on this one… So it comes with a warning label: Don’t listen if you’re easily offended. Because some days I feel like there’s just a huge ocean of perpetual beginners in marketing and copywriting… That’s the nice word for it. You...
![He built a $250,000 client business with this one simple idea | Adrian Moreno [Interview]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/02/He-built-a-250000-client-business-with-this-one-simple-idea-Adrian-Moreno-Interview-480x270.png)
by Roy Furr
In today’s podcast interview episode, Adrian Moreno demonstrates the one simple idea he used to build his $250,000 client business… Pay attention… Because from the moment the episode starts, he’s demonstrating this simple process. You’ll learn how he discovered it…...
by Roy Furr
If you want me to respect you, show me first that you respect my time… There is no faster way to lose the respect of a successful, busy person than to waste their time. I’ve valued this for a long time. I’ve practiced this for a long time. Basically, if I need to be...
by Roy Furr
You’re gonna love me or hate me for this… In today’s episode, I talk about hiring beginners… Hiring digital marketers, copywriters, or really any talent… And I talk about it from both sides… … The hiring side, where you’re the one recruiting talent… … And from the...
by Roy Furr
Sometimes, you have to deal with some really BAD CUSTOMERS… And the sooner you realize that “the customer is always right” is stupid advice from people who’ve never actually run a business… The better. Because when you deal with a BAD customer, that customer is often...
by Roy Furr
It’s EASY to feel overloaded with all the information out there when you start to learn a new subject… Especially something so emotionally-loaded as how you’re going to make a living, how you’re going to take care of yourself and your family… So when you’re learning...
![Casey Stanton on Becoming a Fractional CMO [interview]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/02/Casey-Stanton-on-Becoming-a-Fractional-CMO-interview--480x270.png)
by Roy Furr
Why should you be interested in my interview with Casey Stanton on becoming a Fractional CMO? Well… Here’s the intro script from his podcast… — Why do we work hard to solve small problems? Why do we reinvent ourselves and our clients over and over? And why are we...
![Solve Bigger Problems for Bigger Paydays [Entrepreneurial Marketing Strategies]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/02/Solve-Bigger-Problems-for-Bigger-Paydays-Entrepreneurial-Marketing-Strategies-480x270.png)
by Roy Furr
How BIG are the problems you solve, for clients or in your business? Here’s something to think about… The bigger the problems you solve, the more value you create. And the more value you create, the more income you’ll end up generating in the long run. So you need to...
by Roy Furr
What ACTUALLY motivates someone to make a buying decision? Like, if we strip away all the superficial reasons… If we take away all the logical justifications… If we keep digging and digging and digging until we get to the CORE of what motivates buying behavior… What...
by Roy Furr
Are you focused on your highest-value skills and activities? When you’re at work, in your business or with clients, are you doing work that’s worth $1,000/hour? A lot more? A lot less? I’d be willing to bet most of the work you do is worth a lot less. (I’m getting...
![Super Bowl Advertising: Why I really don’t care [advertising & marketing effectiveness]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/02/Super-Bowl-Advertising-Why-I-really-dont-care-advertising-marketing-effectiveness-480x270.png)
by Roy Furr
How much did you learn from watching Super Bowl commercials yesterday? … Or maybe online today, if you missed the game? Here’s how much I learned: ZERO. Zilch. Nada. Because I just didn’t pay attention. Did I miss anything good? Maybe. Probably something...
![You can be a ROCKSTAR Communicator, with Brenden Kumarasamy of MasterTalk [interview]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/02/You-can-be-a-ROCKSTAR-Communicator-with-Brenden-Kumarasamy-of-MasterTalk-interview1-480x270.png)
by Roy Furr
There are 3 simple exercises you can do every day that will turn you into a ROCKSTAR communicator… Whether you’re communicating 1-on-1… Online or in person… Or speaking to a room of even hundreds or thousands… For business or for personal reasons… Being a better...
by Roy Furr
I want you to STOP apologizing for trying to make sales… If you need this tip, you know who you are. This is all about your sales confidence and motivation… And, in fact, will turn you into a MUCH BETTER salesperson, if you heed this advice. (And I don’t care if your...
by Roy Furr
I get really annoyed by BAD COPY that breaks really basic rules of persuasion… And while I’ll note that the copy I’m presently annoyed by isn’t an “advertisement” per se, it’s still written to get a specific business result. And the same rules still apply. Marketing...
