Become a better story seller in the next 36 minutes…

Become a better story seller in the next 36 minutes…

I’ve been interviewed on yet another podcast… UK-based copywriter Jason Strachan recently launched his Daily Profit podcast, and today’s episode was an interview with ME! (Yesterday was James Schramko, so I’m in pretty good company!) The episode is 35 minutes and 26...
What you’re really selling…

What you’re really selling…

Over the course of my first decade in marketing, I’ve had the good fortune to work with the world’s best copywriters… At least, my kind of copywriter.  That is, a copywriter who is judged as a salesperson, on the results generated.  A copywriter who considers...
5 reasons subscriptions are the best business revenue model

5 reasons subscriptions are the best business revenue model

What’s my favorite revenue model for your business? Read on and see! Today’s issue is a little bit of a different Mailbox Monday, as it didn’t actually come out of the ol’ mailbox.  Rather, it came out of a conversation I was having.  And I thought reflecting on the...
Can these 5 questions make you 5X more successful?

Can these 5 questions make you 5X more successful?

Do we spend too little time asking questions, and too much time offering answers? I think we do.  I think it’s a relatively universal human truth. Certainly is true in America. And — based on acculturation, it’s certainly true among American guys. It’s an ego thing. A...
Pantsers vs. Plotters and the secret of powerful writing

Pantsers vs. Plotters and the secret of powerful writing

This morning I was on the phone with an A-list copywriter whose name you’d recognize… We were talking about the next project we’re working on together, for his company. And specifically planning out the campaign and copy angle we’re going to use for an upcoming...
How The Power of One makes you a more effective story seller

How The Power of One makes you a more effective story seller

This continues to be the single-most powerful lesson about effective communication I’ve ever learned. Thankfully, it’s also one of the simplest! When I attended my very first AWAI Bootcamp way back in 2009, I walked away with two incredibly powerful takeaways that...
Foundational principles vs. whiz-bang tactics

Foundational principles vs. whiz-bang tactics

What do you need to focus on if you want to be a high-level professional — the best in your field? We just wrapped up recording the sixth and final session of the Story Selling Master Class.  I was talking with Joseph Rodrigues, my partner on the project.  And I was...
Build your process to increase your profits…

Build your process to increase your profits…

I’m in the thick of planning at least 3 separate funnels right now… One is personal, for the relaunch of the Story Selling Master Class. The next is for a client, for a “product of the month” launch next month. The third is for a top-secret project, a systematized...