6-step formula to get new customers from scratch…

You’re about to get a simple 6-step formula that applies in any marketing, in any media, to let you generate new customers from scratch. I’m also going to run through parallel examples.  One, online.  Another, in-person at networking events.  Both, following this same...

Happy Memorial Day…

Not your regular issue of Breakthrough Marketing Secrets today. I’m spending some time with family, and hopefully by the time you’re reading this I’m at the neighborhood pool…  As long as the weather holds and a thunderstorm doesn’t roll in. For those of you NOT in...

Perry Marshall just blew my mind (RE email autoresponders)

Sometimes you get an email that’s a total wake-up call… I’m a fan of Perry Marshall. I’m also a friend.  On one of his recent trips to my town of Lincoln, NE — where he’s from, and still has family — we sat down for a couple hours over coffee.  And chatted about life,...

The “recipe” secret to irresistible products…

Today is my wife’s birthday, so this email is one of my only work priorities for the day… I’m also baking an angel food cake and a roasted veggies dish for dinner. And as I was working on the cake a little earlier, I had a little epiphany I want to share with you....

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