How to win attention, every time…

How to win attention, every time…

Your prospect doesn’t need to sit through another sales pitch… Think about this.  You aren’t sitting around, waiting for someone to sell you something.  And you pretty much never go looking for it. There’s one rare exception to this. When you reach a point where...
How to Overcome Writer’s Block

How to Overcome Writer’s Block

Writer’s block is a lie… Yep, I said it. Writer’s block is a lie. It’s a dangerous myth that becomes an excuse for you to be unproductive. I think that there are some actual underlying issues that make it hard to write. In fact, I’d like to focus on these three… — You...
Get started as a financial copywriter…

Get started as a financial copywriter…

It’s widely considered to be the most lucrative niche for copywriters… And rightly so. When you have a winner in the financial niche it can very easily cross $1 million and potentially climb into the tens of millions of dollars in sales. Typically the most financially...
No Excuses

No Excuses

If you want to instantly create a better life for yourself, stop making excuses… I heard that on Mike Mandel’s Brain Software podcast yesterday. And it’s something that I have been thinking about and focused on quite a bit recently. Before I get into the meat of this...
The Ultimate Sales Machine by Chet Holmes [One Big Idea]

The Ultimate Sales Machine by Chet Holmes [One Big Idea]

This is how you land your ideal clients — the best in your industry… It’s the One Big Idea I took away from the Chet Holmes book, The Ultimate Sales Machine. And it’s what I used to land client relationships with nearly every top financial publisher that hires...
The Law that Makes Money Flow

The Law that Makes Money Flow

It’s hard to get money if you don’t know how it works… You have to understand — money FLOWS. Money is always flowing.  Like water, money becomes stagnant if it doesn’t flow.  And like water, money becomes a powerful force when you understand and can harness the flow....
The Enemy

The Enemy

I hate StubHub… Hamilton the musical is coming to Omaha in September. Tickets went on sale this morning. Because of its popularity, they had waiting room software. You preload a page on your computer, and when tickets go on sale you are assigned a spot in the queue....
Do the f-ing work…

Do the f-ing work…

This article is a friendly reminder… If you want the results, you have to do the work. Inversely, if you don’t do the work, you won’t get the results. I write this as a reminder to myself, as much as it is to you. We usually know what we need to do. Or at least we...
Get started in copywriting without getting a J-O-B

Get started in copywriting without getting a J-O-B

Do you want to become a copywriter, but you’re not ready to get a marketing job? I think a lot of people find themselves in a situation like this. For family reasons, or whatever. You want to get started in direct response, but you’re not in a space where changing...
A super-powerful email autoresponder strategy…

A super-powerful email autoresponder strategy…

I don’t email you enough… I know.  That sounds crazy.  I send out emails Monday through Friday. Very occasionally, two emails per day. Since 2014, those emails have shared over 1.7 million words of valuable marketing advice, plus marketing messages. But I should be...