Your prospect doesn’t need to sit through another sales pitch… Think about this. You aren’t sitting around, waiting for someone to sell you something. And you pretty much never go looking for it. There’s one rare exception to this. When you reach a point where...
Writer’s block is a lie… Yep, I said it. Writer’s block is a lie. It’s a dangerous myth that becomes an excuse for you to be unproductive. I think that there are some actual underlying issues that make it hard to write. In fact, I’d like to focus on these three… — You...
It’s widely considered to be the most lucrative niche for copywriters… And rightly so. When you have a winner in the financial niche it can very easily cross $1 million and potentially climb into the tens of millions of dollars in sales. Typically the most financially...
Today is a crazy day… I’ll be out of the office for the next couple days, for a family reunion. There’s a lot to do to get ready for it. And it has me thankful for a humble little thing called a to-do list. The title of this article comes from MFCEO Andy Frisella, and...
If you want to instantly create a better life for yourself, stop making excuses… I heard that on Mike Mandel’s Brain Software podcast yesterday. And it’s something that I have been thinking about and focused on quite a bit recently. Before I get into the meat of this...
Let’s talk about what’s important… So many things people focus on when trying to start a business are incredibly unimportant to their success. This is part of the reason I recommend the Michael Masterson book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat to...
This is how you land your ideal clients — the best in your industry… It’s the One Big Idea I took away from the Chet Holmes book, The Ultimate Sales Machine. And it’s what I used to land client relationships with nearly every top financial publisher that hires...
It’s hard to get money if you don’t know how it works… You have to understand — money FLOWS. Money is always flowing. Like water, money becomes stagnant if it doesn’t flow. And like water, money becomes a powerful force when you understand and can harness the flow....
I hate StubHub… Hamilton the musical is coming to Omaha in September. Tickets went on sale this morning. Because of its popularity, they had waiting room software. You preload a page on your computer, and when tickets go on sale you are assigned a spot in the queue....
This article is a friendly reminder… If you want the results, you have to do the work. Inversely, if you don’t do the work, you won’t get the results. I write this as a reminder to myself, as much as it is to you. We usually know what we need to do. Or at least we...
Do you want to become a copywriter, but you’re not ready to get a marketing job? I think a lot of people find themselves in a situation like this. For family reasons, or whatever. You want to get started in direct response, but you’re not in a space where changing...
Here’s the biggest takeaway from MY book… The Copywriter’s Guide to Getting Paid. Which I offer to you for free, if you cover the cost of shipping and handling. If you want to land awesome clients and earn a great living as a copywriter, this is the one decision you...
I don’t email you enough… I know. That sounds crazy. I send out emails Monday through Friday. Very occasionally, two emails per day. Since 2014, those emails have shared over 1.7 million words of valuable marketing advice, plus marketing messages. But I should be...
Are you naughty or nice? I know it’s still six months off from Christmas. And that question is mostly associated with that holiday, and landing on Santa’s list of all the good boys and girls. But the answer to that question could make you much more effective… — At...
I will never forget what happened just after 4:00 AM on April 21st, 2016… It involves a robber in my bedroom, half a dozen good punches, a stolen iPad, crying children, and a case of a marketing campaign gone really, really right. And it’s also a powerful illustration...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...