Hey Rainmaker, today is my Birthday — the big 33! A while ago, in my calendar, I blocked out the entire day with an appointment titled, “I do what I want.” And here’s what I’m going to do. This email is the first thing I’m doing today, in terms of work. It might be...
Hey Rainmaker, let’s talk one of the fastest, easiest ways to boost response to any and all selling and marketing efforts. Like all great lessons, this one was learned — for me — in my mistakes. (Hopefully you can learn from mine, rather than making the same mistakes...
Hey Rainmaker, it must be Monday! Because I just dug into my mailbox and found a question to answer. Remember, on Mailbox Monday, I answer YOUR most pressing questions about marketing, selling, copywriting, business, life, whatever. And YOU are the critical part of...
Hey Rainmaker, I want to be very transparent today. I’ve been following the work of Alex Charfen a lot recently. About a month ago, I shared his video about How Entrepreneurs Think, and The Entrepreneurial Personality Type. If after today’s post you want to learn...
If a novice copywriter thinks they can write a sales letter in 10 days, they’ll quote the client a 10-day deadline. The best copywriters I know will give themselves at least 20. These days aren’t exact. They are only to make a point. The best copywriters prefer to...
Let’s talk about stealing… Last year I caused a bit of a stir. I wrote a post called, “If you do this, you’ll never make it in the copywriting ‘Big Leagues.’” In that post, I trashed the well-known strategy of “swiping.” Just in case you’re not familiar, that’s...
Hey there Rainmaker, do you want to know how to get into the head of your prospects and make more sales and profits with your marketing? Let me tell you a story. Back when I was really getting into copywriting, I had an opportunity to write a promo for a major...
Hey there Rainmaker, today’s question is an interesting one. One with which I admittedly still struggle a bit. Before I dive in, a quick reminder. Every Monday, I answer YOUR questions here in the appropriately-named Mailbox Monday edition of Breakthrough Marketing...
Hey there Rainmaker, let’s talk head game. As much as it’s fun to uncover new tactics and strategies for your marketing and business-building, there’s something incredibly important you need to know. If you don’t have your head in the right place, it doesn’t matter if...
Hey there Rainmaker, if you APPLY what I’m about to teach you, it could make you a ton of money… I’m writing this with the hope that you will turn into a case study for me. So if you do apply this and get results worth sharing, please let me know. And before I dive...
Hey there Rainmaker, today is Part 2 (of 2) on how to create and write a guarantee that will boost your sales and profits… Yesterday’s post went into detail on guarantees… How they can actually increase your sales and profits… The fact that in most countries, you’re...
A compelling guarantee can be one of the most powerful weapons in your marketing arsenal. When I started in marketing, I worked for a publisher who REFUSED to guarantee his products. I thought he was being incredibly short sighted. I felt that if he’d let me at least...
Hey there Rainmaker, it’s Monday again! And not impostor Monday, like last Tuesday, but REAL Monday. And I feel like it’s time to sing the praises of Mondays again. It’s been a few months. I know Mondays get a bad wrap. Since most of us — before we hit the...
Hey Rainmaker, I have a treat for you today! I have a video for you that will help you be super-productive. But not just super-productive. Super-productive on all the right things. The right things that will bring you more success. Build your business. Increase...
Hey Rainmaker, I want to talk about wealth creation, greed, selfishness, and most of all, SERVICE… There seems to be a nagging belief in our society that wealth is only created through deception, cunning, manipulation, and fraud. It’s actually an ongoing narrative...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
