How to get income fast as a copywriter…

It’s Mailbox Monday! Every week I like to start the week off right to make sure I’m calibrated to your interests, your needs, your challenges, and the solutions YOU are looking for. That’s why every Monday, I open up the ol’ mailbox and answer one reader’s question,...

Fist-fight in the ClickFunnels Facebook group…

Why do I start fights on Facebook? They really never go anywhere good.  And even though I’m always right (right?), I don’t always sway the person I’m fighting with over to my side. In fact…  Fights on Facebook almost always end with both parties even more entrenched...

When all else fails, WIIFM… “What’s in it for me?”

Want to be persuasive?  Stop making it about you. I was doing someone a personal favor recently.  I was reviewing the cover letter for a job application.  Now, this isn’t a service I offer, but it’s something I’ve done for family and very close friends. I’ve been...

Proven funnel blueprint for selling your services

Can I hand you a big, fat six-figure check on a silver platter? I kid, a little bit.  But the point is relevant.  And perhaps, accurate.  If you’re one of the few who takes my essays beyond the intellectual entertainment, and into implementation. Because what I’m...

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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