It’s Mailbox Monday! Every week I like to start the week off right to make sure I’m calibrated to your interests, your needs, your challenges, and the solutions YOU are looking for. That’s why every Monday, I open up the ol’ mailbox and answer one reader’s question,...
If you’ve been paying attention to online marketing in the last few years, you’ve probably heard of tripwire or welcome mat offers… But what does that mean? And especially, why are they so important? What are the principles and key strategies behind these offers that...
Why do I start fights on Facebook? They really never go anywhere good. And even though I’m always right (right?), I don’t always sway the person I’m fighting with over to my side. In fact… Fights on Facebook almost always end with both parties even more entrenched...
Want to be persuasive? Stop making it about you. I was doing someone a personal favor recently. I was reviewing the cover letter for a job application. Now, this isn’t a service I offer, but it’s something I’ve done for family and very close friends. I’ve been...
Can I hand you a big, fat six-figure check on a silver platter? I kid, a little bit. But the point is relevant. And perhaps, accurate. If you’re one of the few who takes my essays beyond the intellectual entertainment, and into implementation. Because what I’m...
It’s Mailbox Monday! As usual, every Monday I open up the ol’ Mailbox and see what kind of pressing questions you have for me. To have YOUR question about marketing, selling, business-building, copywriting, or life answered here… Just shoot it to me by email at...
It’s Video Friday! This is about The Most Valuable Customer Strategy. It’s about how to dominate a market. And it points to a process you can use to uncover hidden profit opportunities in any business — and multiply sales and profits by 3X to 11X. The first chunk of...
One of the most dangerous things you can do when selling is to get too creative… I still remember, in the middle of selling seats to The Titans of Direct Response, when there was a battle going on inside The Warrior Forum about whether or not I’d written a good sales...
I like shortcuts, and easy opportunities to score big wins… If you do, too, I think you’ll like this. A couple years back, I was talking to Travis Lee, of 3D Mail Results. Travis’s company specializes in a unique kind of direct mail — unique, but it will be familiar...
Sometimes you recognize the most powerful selling secrets in very unexpected places… Of course, when you’re talking Pixar and Disney, it shouldn’t be all that unexpected. They have an almost-flawless record of knocking storytelling out of the park. And really...
It’s Monday! That means it’s time to dig into the ol’ mailbox and see what the question of the day is today… Reminder: You can have YOUR most pressing marketing, business, copywriting, selling, or even meaning-of-life question answered here, in a weekly Mailbox...
Have you ever thought that vulnerability can help you get ahead? Much of our culture is about the impenetrable hero. The person who has strength and no vulnerability. But have we set up an impossible standard for ourself? Are we holding ourselves to a unachievable...
Today, I’m going to give you not one, but three powerful tools… And, it’s more urgent than ever that you figure out how to use them — in your business, or in your clients’. Why? Because the “free information” bribe is dying. That is, the appeal of a “free report,”...
I’ve just made a bold promise. But 315 days ago, today, I started a simple experiment. And every day since then, I’ve only become more convinced of the power of this one little lesson. First, a side story… I was hanging out at the neighborhood pool this morning with...
Today, I’m going to share with you one of the greatest secrets of A-list copywriters, in many of the most competitive industries on the planet… I’m going to introduce you to a concept we’ll call Selling Alchemy. In fact, I’m going to pull back the curtain, and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
