You’ll have far fewer client horror stories if you know EXACTLY who your ideal client is… But that’s not always easy to figure out. Because you think you know who they will be… Then you actually connect with them — maybe as a prospect, or as a client… And suddenly...
Ready, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read… Rather than being based on platitudes about “how to grow a business” it recognizes that different businesses need different things… Making that next $1...
How can 60 seconds make you a better copywriter? On Page 94 of Breakthrough Advertising by Eugene Schwartz… He reveals this simple technique that can make whatever copywriting you’re working on NOW… Or whatever copy you’ve already written and want to work better… Or...
A good upsell is an easy way to make a lot more money from the same customers, same ad spend, same traffic… You can generate a lot more sales and revenue without spending another dollar on advertising or traffic… In fact, a good upsell — vs. no upsell or a bad one —...
Where is FEAR holding you back in your life and business? Go do THAT. Do THAT THING. Seriously… Go muster up the courage to do that thing… It doesn’t even matter if you succeed or fail. It doesn’t matter if you get the result you want, or not. What matters — what’s...
I’ve always gotten a ton of questions around “How do I get clients?” And if you’re still looking for your FIRST client, this won’t help you get them. (But you should still watch this episode anyway.) But after you’ve had at least one or two client successes — or...
If you want to develop unlimited personal power to live life on your terms, you MUST understand this difference between EXCUSES and OBSTACLES… Your life is FULL of unique obstacles. The world is full of obstacles. The bigger a journey you want to go on, the better a...
Here’s a stupid-simple principle & process to grow your business — or ANY business… And I don’t care if your business doesn’t have its first customer yet, and you’re trying to make that first sale… Or if your business is much bigger, into the hundreds of thousands...
There’s an important difference between entrepreneurs and business leaders… The skills of a successful entrepreneur start and launch a business, and get it off the ground… And can even grow that business to the first few million in sales. But then, the entrepreneur...
I’m often asked how I consistently create so much content… How I come up with new ideas every day, and turn them into episodes. Today, I answer that question… And break down 7 separate tips to help you break through any blocks you have to creating marketing content…...
Most AI Copywriting “gurus” just started using artificial intelligence to write copy with the launch of ChatGPT… Sam Woods has been using AI tools as a copywriter since 2019… And the additional experience shows. He’ll give you ideas for prompts to improve your...
If you want to be a leader, to achieve bigger results with a marketing team… You need to learn how to delegate work effectively. I’ve been doing this — for better and worse — since VERY early in my marketing career. And it’s always put me in positions of higher...
“What got you here won’t get you to the next level.” That’s a good rule in life in general — but especially with business growth. Often the skills and strengths that allow us to create one level of business actually hamper our growth at the next level. The...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Upsell Copywriting Formula [from Dan Kennedy, Gary Halbert, Justin Goff, Roy Furr]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/03/Upsell-Copywriting-Formula-from-Dan-Kennedy-Gary-Halbert-Justin-Goff-Roy-Furr-300x169.png)
