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Scalable Sales Systems: 3 Steps To More Leads, Customers, Sales, and Profits

Scalable Sales Systems: 3 Steps To More Leads, Customers, Sales, and Profits

by Roy Furr

This is bigger than the concept of a marketing or sales funnel… (But your funnel is a key part of it.) It’s called a Scalable Sales System. And it’s how you get maximum leads, customers, sales, and profits in minimum time. Today I break down what it is… The 3...
A Simple Way to Shortcut Selling — No Excuse NOT To Do This! | Sales Enablement, High-Ticket Sales

A Simple Way to Shortcut Selling — No Excuse NOT To Do This! | Sales Enablement, High-Ticket Sales

by Roy Furr

Want to sell more? There’s probably a lot of things you can do. But you also need to consider what NOT to do. Because whether you’re selling for someone else, or selling your own services, there’s a high likelihood you’re ANNOYING your prospects in one specific way....
Check out what I got ChatGPT to write! [Crazy story — lesson for copywriters!]

Check out what I got ChatGPT to write! [Crazy story — lesson for copywriters!]

by Roy Furr

Okay, this is crazy — NOT what I expected from ChatGPT at all… I was putting together some demos of how to use ChatGPT for copywriting market research… And I picked a product and market category I’d NEVER worked in. “Bladder Leakage.” There was a copywriting reason...
Fixing The Root Cause of Your Marketing Struggles | More Leads, Customers, Sales, & Profits

Fixing The Root Cause of Your Marketing Struggles | More Leads, Customers, Sales, & Profits

by Roy Furr

If your marketing is struggling, if you’re really not getting the traction you want… If ANY one of these is not hitting the goals you’ve set: leads, customers, sales, & profits… No matter what service or product you offer… No matter your industry or market… It...
Make Your Offer Irresistible! [Less of X, More of Y] | How to Create An Offer for Digital Marketing

Make Your Offer Irresistible! [Less of X, More of Y] | How to Create An Offer for Digital Marketing

by Roy Furr

This is a really powerful way to think about irresistible offers… It’s not just what you’re helping your prospects get. It’s not just about the results, the outcome. It’s about what you’re reducing or eliminating in their journey toward getting that result. This...
The Minimum Viable Funnel For Getting Copywriting Clients | Find Clients as a Freelance Copywriter

The Minimum Viable Funnel For Getting Copywriting Clients | Find Clients as a Freelance Copywriter

by Roy Furr

Okay so here’s what a really SMART Mailbox Monday question looks like… — I’ve recently come across your YT channel and the value you provide is phenomenal. Especially, in terms of addressing the basic principles & philosophy of writing for businesses. My...
How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond [Interview]

How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond [Interview]

by Roy Furr

If you want to crank your creativity and the cash register, you need Brain Glue, from James I. Bond…   [No, not that James Bond!] On the surface, it’s about making your ideas “sticky” — with the aim of persuading and selling more. But as I went through it, I...
Customer Journey Maps, Funnel Design, & Conversion Optimization | Direct Response Marketing Strategy

Customer Journey Maps, Funnel Design, & Conversion Optimization | Direct Response Marketing Strategy

by Roy Furr

What does your customer actually experience as they buy from you? One of my most powerful tools as a marketer is my ability to completely flip my perspective… So I’m no longer thinking like the copywriter or marketer… And instead I’m imagining what it’s like to go...
Market Research for Copywriting | The 3F-3D Framework to Uncover Your Market’s Deepest Desires

Market Research for Copywriting | The 3F-3D Framework to Uncover Your Market’s Deepest Desires

by Roy Furr

If you want to persuade, to sell, to inspire your prospect to take action, you have to understand them… Not external, demographic data. Not all the measurable stuff that might show up on a survey or census. You need to know their innermost thoughts and feelings. How...
Why you might want to make it HARDER to buy | Takeaway Selling, Framing, Positioning & Persuasion

Why you might want to make it HARDER to buy | Takeaway Selling, Framing, Positioning & Persuasion

by Roy Furr

Here’s a counterintuitive secret to closing more high-quality clients… Getting more of the right kind of sales for your business (or your clients). You might want to make it HARDER for your prospects to buy. This has to do with a sales concept I associate with Dan...
The Fastest Way to Get Good Copywriting Experience | Get Clients & Jobs, Become A Copywriter

The Fastest Way to Get Good Copywriting Experience | Get Clients & Jobs, Become A Copywriter

by Roy Furr

This is probably the #1 question I get — how to get copywriting experience, clients, and jobs… I don’t answer it nearly as often as I get it… Each time I do answer it though, I try to approach it from a new angle — to give you new insights and perspectives to achieve...

Revenge of The Underground A-List Copywriter, Adil Amarsi | Copywriting Podcast Interview

by Roy Furr

This is an episode about:  — Revenge! — Artificial intelligence! — Why Android is better than Apple! — Why WIIFM is like whiffing the wiffle ball and doesn’t whack it outta the park anymore! — And… How to be a more successful copywriter! My guest for today’s interview...
“You can’t sell high-ticket anymore unless…” [#1 high-ticket sales closing strategy]

“You can’t sell high-ticket anymore unless…” [#1 high-ticket sales closing strategy]

by Roy Furr

“You can’t sell high-tickets anymore unless…” What I said after that — shared in today’s episode — led to working with this client to redesign their entire selling and marketing process. And no matter what your high-ticket offer is… Whether...
How to increase landing page conversion rates… by giving customers what they expect

How to increase landing page conversion rates… by giving customers what they expect

by Roy Furr

If you want to increase your landing page conversion rate, here’s something simple you can do… Put yourself in the mind of your prospect… Look at the landing page, and decide you’re interested in this. What is your expected experience? How do you want to respond to...
A really simple way to increase sales… should NOT work this well! [Dan Kennedy, Clayton Makepeace]

A really simple way to increase sales… should NOT work this well! [Dan Kennedy, Clayton Makepeace]

by Roy Furr

Here’s a little tip to increase sales… It came up in a half-day consultation with a client… But here, I present it as a principle that works across the board, in any business. It’s NOT a copywriting tip — it’s a marketing strategy decision. It’s easy to implement, and...
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What Is Breakthrough Marketing Secrets?

Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.

In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.

He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.

Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...

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