This is bigger than the concept of a marketing or sales funnel… (But your funnel is a key part of it.) It’s called a Scalable Sales System. And it’s how you get maximum leads, customers, sales, and profits in minimum time. Today I break down what it is… The 3...
Want to sell more? There’s probably a lot of things you can do. But you also need to consider what NOT to do. Because whether you’re selling for someone else, or selling your own services, there’s a high likelihood you’re ANNOYING your prospects in one specific way....
Okay, this is crazy — NOT what I expected from ChatGPT at all… I was putting together some demos of how to use ChatGPT for copywriting market research… And I picked a product and market category I’d NEVER worked in. “Bladder Leakage.” There was a copywriting reason...
If your marketing is struggling, if you’re really not getting the traction you want… If ANY one of these is not hitting the goals you’ve set: leads, customers, sales, & profits… No matter what service or product you offer… No matter your industry or market… It...
This is a really powerful way to think about irresistible offers… It’s not just what you’re helping your prospects get. It’s not just about the results, the outcome. It’s about what you’re reducing or eliminating in their journey toward getting that result. This...
Okay so here’s what a really SMART Mailbox Monday question looks like… — I’ve recently come across your YT channel and the value you provide is phenomenal. Especially, in terms of addressing the basic principles & philosophy of writing for businesses. My...
If you want to crank your creativity and the cash register, you need Brain Glue, from James I. Bond… [No, not that James Bond!] On the surface, it’s about making your ideas “sticky” — with the aim of persuading and selling more. But as I went through it, I...
What does your customer actually experience as they buy from you? One of my most powerful tools as a marketer is my ability to completely flip my perspective… So I’m no longer thinking like the copywriter or marketer… And instead I’m imagining what it’s like to go...
If you want to persuade, to sell, to inspire your prospect to take action, you have to understand them… Not external, demographic data. Not all the measurable stuff that might show up on a survey or census. You need to know their innermost thoughts and feelings. How...
Here’s a counterintuitive secret to closing more high-quality clients… Getting more of the right kind of sales for your business (or your clients). You might want to make it HARDER for your prospects to buy. This has to do with a sales concept I associate with Dan...
This is probably the #1 question I get — how to get copywriting experience, clients, and jobs… I don’t answer it nearly as often as I get it… Each time I do answer it though, I try to approach it from a new angle — to give you new insights and perspectives to achieve...
This is an episode about: — Revenge! — Artificial intelligence! — Why Android is better than Apple! — Why WIIFM is like whiffing the wiffle ball and doesn’t whack it outta the park anymore! — And… How to be a more successful copywriter! My guest for today’s interview...
“You can’t sell high-tickets anymore unless…” What I said after that — shared in today’s episode — led to working with this client to redesign their entire selling and marketing process. And no matter what your high-ticket offer is… Whether...
If you want to increase your landing page conversion rate, here’s something simple you can do… Put yourself in the mind of your prospect… Look at the landing page, and decide you’re interested in this. What is your expected experience? How do you want to respond to...
Here’s a little tip to increase sales… It came up in a half-day consultation with a client… But here, I present it as a principle that works across the board, in any business. It’s NOT a copywriting tip — it’s a marketing strategy decision. It’s easy to implement, and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Check out what I got ChatGPT to write! [Crazy story — lesson for copywriters!]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/05/Check-out-what-I-got-ChatGPT-to-write-Crazy-story-—-lesson-for-copywriters-300x169.png)
![Make Your Offer Irresistible! [Less of X, More of Y] | How to Create An Offer for Digital Marketing](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/05/Make-Your-Offer-Irresistible-Less-of-X-More-of-Y-How-to-Create-An-Offer-for-Digital-Marketing1-300x169.png)
![How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond [Interview]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/05/How-Brain-Glue-Makes-Your-Ideas-Sticky-Your-Marketing-Sell-More-With-James-I.-Bond-Interview-300x169.png)
![“You can’t sell high-ticket anymore unless…” [#1 high-ticket sales closing strategy]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/05/You-cant-sell-high-ticket-anymore-unless...-1-high-ticket-sales-closing-strategy-300x169.png)
![A really simple way to increase sales… should NOT work this well! [Dan Kennedy, Clayton Makepeace]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2023/05/A-really-simple-way-to-increase-sales...-should-NOT-work-this-well-Dan-Kennedy-Clayton-Makepeace1-300x169.png)
