Superstar copywriter Richard Armstrong’s novel, God Doesn’t Shoot Craps, should be required reading for any copywriter. The book is not what today’s post is about at all. But I like to plug it whenever I can. One, because it’s a riotous romp through the seedy...
I have to admit, I feel a little late to the Facebook advertising game. I’ve been working so heavy on client work, that I haven’t had time to set up ads for any of my personal projects, including Breakthrough Marketing Secrets. Instead I’ve mostly relied on you...
We’re going to focus today’s web Wednesday issue on getting unlimited free traffic to your website. But if you’re hoping for me to fulfill on that promise, unfortunately I think this issue will come up short. Last Friday, I highlighted the work of John...
Today’s Copy Tuesday post will be notably and intentionally very short. I have one point to make and I want to make it clearly and concisely. It’s regarding what you need to do as a direct response copywriter. The 3 rules you must follow. And here they are… Rule #1:...
Happy (Mailbox) Monday! I never understand people who don’t like Mondays. I actually like my job. And so I kinda like Mondays. It’s when I get back into the swing of things. Yes, I love my family, and love spending weekends with them. But I also end up spending a lot...
This is one of the most important lessons I teach… I spend a lot of time here at Breakthrough Marketing Secrets teaching the principles, strategies, and how-to tactics of direct response marketing. I know I speak mainly to the converted, but there’s an important point...
This is one of marketing genius Jay Abraham’s most fundamental strategies — if not THE most. Because simply by adopting it, you can transform your entire business. I think it’s worth highlighting for you here. The Strategy of Preeminence is perhaps the biggest, most...
Heya! Today’s Web Wednesday lesson is all about video marketing. And why the heck would I write a blog post about video, when I could actually DO a video? In this 6-minute video, you’ll get quick tips on… – Why video rocks for marketing… – Quick list of...
She steps out of the window. Onto the ledge. 57 stories above the cold concrete of Fifth Avenue. Yelling in through the window… “Murray!” “I’m out here Murray!” “The time has come for action…” “Clearly I’m not wanted anymore…” “Just one step, I’ll be free…” Her...
Hope you had a great weekend! My wife and I headed down to the Haymarket (the area of town where I’m hosting my copywriting workshop in November) and saw the musical Songs For A New World. Musicals aren’t my first choice (I’m way into electronic music, rock — some...
If you’re a regular reader of Breakthrough Marketing Secrets, you probably know Perry Marshall is one of the guys I follow. I’d actually already been using his stuff for years… When I used his book to run a $30k/month AdWords campaign, I turned it from break even to...
Welcome to another Strategy Thursday. Today, a story, with a handful of important lessons. Just yesterday I was talking to my friend and colleague, David Bullock. David and I go way back. He was actually my very first freelance copywriting client. At the time, he’d...
It’s a mark of inexperience. “Who would watch one of those long marketing videos — where it’s just text on the screen? Whaddya call ‘em? Video sales letters?” “I’d never watch one. Whenever I hit a website that has one, I just click away.” “I’ve even tried to watch...
This is an urgent, must-read issue for all copywriters, and anyone who hires copywriters. If you’re a copywriter, you need to know one of the most important factors to your success is the quality of your clients. Better clients means better opportunities. Better...
Welcome to another week! Let’s get started right — by answering YOUR questions! For those of you new to the list, here’s what you get every day of every week here at Breakthrough Marketing Secrets… – Mailbox Monday: I answer your questions (submit to...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
