by Roy Furr
Superstar copywriter Richard Armstrong’s novel, God Doesn’t Shoot Craps, should be required reading for any copywriter. The book is not what today’s post is about at all. But I like to plug it whenever I can. One, because it’s a riotous romp through the seedy...
![This 6-word advertising strategy could save American entrepreneurship]()
by Roy Furr
I have to admit, I feel a little late to the Facebook advertising game. I’ve been working so heavy on client work, that I haven’t had time to set up ads for any of my personal projects, including Breakthrough Marketing Secrets. Instead I’ve mostly relied on you...
![Unlimited free website traffic]()
by Roy Furr
We’re going to focus today’s web Wednesday issue on getting unlimited free traffic to your website. But if you’re hoping for me to fulfill on that promise, unfortunately I think this issue will come up short. Last Friday, I highlighted the work of John...
![3 Rules of Direct Response Copywriting…]()
by Roy Furr
Today’s Copy Tuesday post will be notably and intentionally very short. I have one point to make and I want to make it clearly and concisely. It’s regarding what you need to do as a direct response copywriter. The 3 rules you must follow. And here they are… Rule #1:...
![The straight truth about AWAI’s Job Fair (from an insider)]()
by Roy Furr
Happy (Mailbox) Monday! I never understand people who don’t like Mondays. I actually like my job. And so I kinda like Mondays. It’s when I get back into the swing of things. Yes, I love my family, and love spending weekends with them. But I also end up spending a lot...
![Yes, direct response marketing can be used in ANY market (proof!)]()
by Roy Furr
This is one of the most important lessons I teach… I spend a lot of time here at Breakthrough Marketing Secrets teaching the principles, strategies, and how-to tactics of direct response marketing. I know I speak mainly to the converted, but there’s an important point...
![Jay Abraham’s Strategy of Preeminence, Revealed!]()
by Roy Furr
This is one of marketing genius Jay Abraham’s most fundamental strategies — if not THE most. Because simply by adopting it, you can transform your entire business. I think it’s worth highlighting for you here. The Strategy of Preeminence is perhaps the biggest, most...
by Roy Furr
Heya! Today’s Web Wednesday lesson is all about video marketing. And why the heck would I write a blog post about video, when I could actually DO a video? In this 6-minute video, you’ll get quick tips on… – Why video rocks for marketing… – Quick list of...
![She steps out onto the ledge, 57 stories up… (Copywriters: how to hook your reader)]()
by Roy Furr
She steps out of the window. Onto the ledge. 57 stories above the cold concrete of Fifth Avenue. Yelling in through the window… “Murray!” “I’m out here Murray!” “The time has come for action…” “Clearly I’m not wanted anymore…” “Just one step, I’ll be free…” Her...
![How to connect with the top “players” in your industry — and what it gets you]()
by Roy Furr
Hope you had a great weekend! My wife and I headed down to the Haymarket (the area of town where I’m hosting my copywriting workshop in November) and saw the musical Songs For A New World. Musicals aren’t my first choice (I’m way into electronic music, rock — some...
![“________ die broke”]()
by Roy Furr
If you’re a regular reader of Breakthrough Marketing Secrets, you probably know Perry Marshall is one of the guys I follow. I’d actually already been using his stuff for years… When I used his book to run a $30k/month AdWords campaign, I turned it from break even to...
by Roy Furr
Welcome to another Strategy Thursday. Today, a story, with a handful of important lessons. Just yesterday I was talking to my friend and colleague, David Bullock. David and I go way back. He was actually my very first freelance copywriting client. At the time, he’d...
![Here’s why those long annoying marketing videos work so well]()
by Roy Furr
It’s a mark of inexperience. “Who would watch one of those long marketing videos — where it’s just text on the screen? Whaddya call ‘em? Video sales letters?” “I’d never watch one. Whenever I hit a website that has one, I just click away.” “I’ve even tried to watch...
![9 Criteria of a Perfect Copywriting Client]()
by Roy Furr
This is an urgent, must-read issue for all copywriters, and anyone who hires copywriters. If you’re a copywriter, you need to know one of the most important factors to your success is the quality of your clients. Better clients means better opportunities. Better...
![#1 tip for aspiring copywriters…]()
by Roy Furr
Welcome to another week! Let’s get started right — by answering YOUR questions! For those of you new to the list, here’s what you get every day of every week here at Breakthrough Marketing Secrets… – Mailbox Monday: I answer your questions (submit to...
