The fastest way to make a million dollars…

Superstar copywriter Richard Armstrong’s novel, God Doesn’t Shoot Craps, should be required reading for any copywriter. The book is not what today’s post is about at all. But I like to plug it whenever I can. One, because it’s a riotous romp through the seedy...

Unlimited free website traffic

We’re going to focus today’s web Wednesday issue on getting unlimited free traffic to your website. But if you’re hoping for me to fulfill on that promise, unfortunately I think this issue will come up short. Last Friday, I highlighted the work of John...

3 Rules of Direct Response Copywriting…

Today’s Copy Tuesday post will be notably and intentionally very short. I have one point to make and I want to make it clearly and concisely. It’s regarding what you need to do as a direct response copywriter. The 3 rules you must follow. And here they are… Rule #1:...

The straight truth about AWAI’s Job Fair (from an insider)

Happy (Mailbox) Monday! I never understand people who don’t like Mondays. I actually like my job. And so I kinda like Mondays. It’s when I get back into the swing of things. Yes, I love my family, and love spending weekends with them. But I also end up spending a lot...

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