The fastest way to make a million dollars…

The fastest way to make a million dollars…

Superstar copywriter Richard Armstrong’s novel, God Doesn’t Shoot Craps, should be required reading for any copywriter. The book is not what today’s post is about at all. But I like to plug it whenever I can. One, because it’s a riotous romp through the seedy...
Unlimited free website traffic

Unlimited free website traffic

We’re going to focus today’s web Wednesday issue on getting unlimited free traffic to your website. But if you’re hoping for me to fulfill on that promise, unfortunately I think this issue will come up short. Last Friday, I highlighted the work of John...
3 Rules of Direct Response Copywriting…

3 Rules of Direct Response Copywriting…

Today’s Copy Tuesday post will be notably and intentionally very short. I have one point to make and I want to make it clearly and concisely. It’s regarding what you need to do as a direct response copywriter. The 3 rules you must follow. And here they are… Rule #1:...
The straight truth about AWAI’s Job Fair (from an insider)

The straight truth about AWAI’s Job Fair (from an insider)

Happy (Mailbox) Monday! I never understand people who don’t like Mondays. I actually like my job. And so I kinda like Mondays. It’s when I get back into the swing of things. Yes, I love my family, and love spending weekends with them. But I also end up spending a lot...
Jay Abraham’s Strategy of Preeminence, Revealed!

Jay Abraham’s Strategy of Preeminence, Revealed!

This is one of marketing genius Jay Abraham’s most fundamental strategies — if not THE most. Because simply by adopting it, you can transform your entire business. I think it’s worth highlighting for you here. The Strategy of Preeminence is perhaps the biggest, most...

[Watch Now] Video Marketing Secrets

Heya!  Today’s Web Wednesday lesson is all about video marketing. And why the heck would I write a blog post about video, when I could actually DO a video? In this 6-minute video, you’ll get quick tips on… – Why video rocks for marketing… – Quick list of...
“________ die broke”

“________ die broke” <— Are you making this mistake?

If you’re a regular reader of Breakthrough Marketing Secrets, you probably know Perry Marshall is one of the guys I follow. I’d actually already been using his stuff for years… When I used his book to run a $30k/month AdWords campaign, I turned it from break even to...
Are you lazy?

Are you lazy?

Welcome to another Strategy Thursday. Today, a story, with a handful of important lessons. Just yesterday I was talking to my friend and colleague, David Bullock. David and I go way back. He was actually my very first freelance copywriting client. At the time, he’d...
Here’s why those long annoying marketing videos work so well

Here’s why those long annoying marketing videos work so well

It’s a mark of inexperience. “Who would watch one of those long marketing videos — where it’s just text on the screen? Whaddya call ‘em? Video sales letters?” “I’d never watch one. Whenever I hit a website that has one, I just click away.” “I’ve even tried to watch...
9 Criteria of a Perfect Copywriting Client

9 Criteria of a Perfect Copywriting Client

This is an urgent, must-read issue for all copywriters, and anyone who hires copywriters. If you’re a copywriter, you need to know one of the most important factors to your success is the quality of your clients. Better clients means better opportunities. Better...
#1 tip for aspiring copywriters…

#1 tip for aspiring copywriters…

Welcome to another week! Let’s get started right — by answering YOUR questions! For those of you new to the list, here’s what you get every day of every week here at Breakthrough Marketing Secrets… – Mailbox Monday: I answer your questions (submit to...