What’s the best way to learn copywriting?

What’s the best way to learn copywriting?

“Copy winning sales letters and ads by hand…”  So the advice goes…  Do I agree?  Yes or no? It’s Monday!  Which means, it’s time to open up the ol’ mailbox, and see what kinda questions you’ve sent me. Remember, to have YOUR questions about marketing, selling,...
Using crack hits to sell philosophy…

Using crack hits to sell philosophy…

I’m often paid just to weigh in on big important business decisions… Often, when I work with a really good marketer, it’s not necessarily to help them write copy. Rather, they appreciate the thinking I bring to the table. They recognize — like one of my inspirations...
How to charge 2X as a consultant and copywriter…

How to charge 2X as a consultant and copywriter…

Today I’ve got something good for you: how to make more money… It’s Monday, which means I’m diggin’ in the ol’ mailbox for your questions. Every Mailbox Monday I answer your questions on marketing, selling, copywriting, business, life, whatever.  Simply send in YOUR...
5 lessons learned from Hamilton about story selling…

5 lessons learned from Hamilton about story selling…

My whole family has been into the Hamilton musical for at least the last few weeks… A little late to the game for theater aficionados who knew about it before it opened in New York last year…  But we’re in Nebraska.  It takes time for news to get here.  (Tongue firmly...
A Demonstration of the Who-Who-What-Why-How Formula

A Demonstration of the Who-Who-What-Why-How Formula

A couple days ago I wrote about the formula I discovered in Russell Brunson’s DotCom Secrets book… Who-What-Why-How.  It’s a formula he uses for landing page video scripts, as well as other important first-conversion and lead generation copy. Just a refresher,...