This money multiplier makes 36X more profit per customer…

I had a really interesting buying experience happen to me last week… If you’re a regular reader, you probably know I’m into electronic music.  I produce and also DJ — primarily “house” music. Well, one of the labels that puts out the most music I’m into these days is...

The biggest objection you must overcome in selling…

There’s a reason selling information is one of the most difficult selling jobs out there… And why the copywriters who write sales letters and other marketing pieces that sell information are among the highest-paid in the world… It’s because selling information is...

Does long copy still work?

It’s time for me to answer YOUR questions! It’s Monday, which means it’s time for my weekly sojourn down to the mailbox, to see what you want to know! Remember, to have YOUR most pressing question on marketing, business, selling, copywriting, life, whatever answered… ...

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   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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