I had a really interesting buying experience happen to me last week… If you’re a regular reader, you probably know I’m into electronic music. I produce and also DJ — primarily “house” music. Well, one of the labels that puts out the most music I’m into these days is...
Aaaaannnnd we’re back! Yesterday I covered the first 4 of 8 web traffic sources — and what you need to do to succeed with them. Both in getting more traffic from each, as well as converting that traffic into actual profits. (Plus, I covered the foundation of all...
If you want your online marketing campaigns to make sales, you need traffic… One of my very first marketing mentors was Ken McCarthy. He was my second freelance client, and through our relationship I got a ton of direct and indirect training. Newer marketers probably...
There’s a reason selling information is one of the most difficult selling jobs out there… And why the copywriters who write sales letters and other marketing pieces that sell information are among the highest-paid in the world… It’s because selling information is...
It’s time for me to answer YOUR questions! It’s Monday, which means it’s time for my weekly sojourn down to the mailbox, to see what you want to know! Remember, to have YOUR most pressing question on marketing, business, selling, copywriting, life, whatever answered… ...
All my best ideas are stolen… And this one is no exception! Have you ever heard of the “with” strategy? That’s the name I know for it, because that’s what Dan Kennedy called it. He’s the guy I stole it from. Of course, I know enough about Dan that it’s a good bet he...
As I start to write this, I’m supposed to send it to you within 30 minutes. That’s a very short period of time for getting a normal issue of Breakthrough Marketing Secrets done. But that’s okay. I’m going to pull it off. How do I know? Because I’ve done it before,...
Have you seen Mozart in the Jungle? It’s the Amazon original TV series about musicians in the New York Symphony. And it’s good. It just won a Golden Globe for Best Television Series — Comedy. One of the lead characters is Rodrigo, the eccentric and highly-creative...
“It’s too hypey…” Think that’s not a legitimate concern with sales copy? Think your client doesn’t know what they’re talking about — that all good sales copy is that way? Think again. What a lot of novice copywriters miss in seeing copy full of bold promises is what’s...
Want more and better clients? Don’t we all?! The moment we go out on our own as freelancers (and this applies to copywriters AND other freelancers), we realize something important… Our entire business thrives on a constant flow of clients. While it’s an ideal to have...
Want more people to read your ads? I’m assuming the answer is yes. Because if they don’t read, they ain’t gonna get interested in what it is you offer. And no readership and no interest means no purchase. Ergo if you don’t get read, you don’t get paid. So… How do...
Odds are, you weren’t one of the three winners of the $1.6 billion Powerball jackpot… And frankly, that’s okay. Most of the entertainment in playing (and you really shouldn’t be playing for more than entertainment) is in the anticipation… The not knowing… The...
We’re going to see more change in the next decade than we’ve seen in the last 100 years. Think about this. The first iPhone came out only 8 1/2 years ago. June 29, 2007. Prior to the iPhone, the vast majority of cell phones just made calls, and had perhaps very...
This is why I get paid the big bucks… 🙂 I’ve been banging my head against the wall for the last month on this. I’m working on my first big promo for a health information product. That is, a newsletter about health, along with some additional premiums. I dug through...
How good of a WRITER do you really need to be to be a successful copywriter? It’s a fair enough question, and one I’m happy to dive into in today’s Mailbox Monday. Remember, if you want YOUR most pressing question about copywriting, marketing, selling,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
