This money multiplier makes 36X more profit per customer…

This money multiplier makes 36X more profit per customer…

I had a really interesting buying experience happen to me last week… If you’re a regular reader, you probably know I’m into electronic music.  I produce and also DJ — primarily “house” music. Well, one of the labels that puts out the most music I’m into these days is...
The biggest objection you must overcome in selling…

The biggest objection you must overcome in selling…

There’s a reason selling information is one of the most difficult selling jobs out there… And why the copywriters who write sales letters and other marketing pieces that sell information are among the highest-paid in the world… It’s because selling information is...
Does long copy still work?

Does long copy still work?

It’s time for me to answer YOUR questions! It’s Monday, which means it’s time for my weekly sojourn down to the mailbox, to see what you want to know! Remember, to have YOUR most pressing question on marketing, business, selling, copywriting, life, whatever answered… ...
A powerful positioning strategy I stole from Dan Kennedy…

A powerful positioning strategy I stole from Dan Kennedy…

All my best ideas are stolen… And this one is no exception! Have you ever heard of the “with” strategy? That’s the name I know for it, because that’s what Dan Kennedy called it.  He’s the guy I stole it from.  Of course, I know enough about Dan that it’s a good bet he...
The #1 Secret to Greater Productivity…

The #1 Secret to Greater Productivity…

As I start to write this, I’m supposed to send it to you within 30 minutes. That’s a very short period of time for getting a normal issue of Breakthrough Marketing Secrets done. But that’s okay.  I’m going to pull it off.  How do I know?  Because I’ve done it before,...
What to do when you feel stuck and want to explode!

What to do when you feel stuck and want to explode!

Have you seen Mozart in the Jungle? It’s the Amazon original TV series about musicians in the New York Symphony.  And it’s good.  It just won a Golden Globe for Best Television Series — Comedy. One of the lead characters is Rodrigo, the eccentric and highly-creative...
Why you need the opposite of hype in your sales copy…

Why you need the opposite of hype in your sales copy…

“It’s too hypey…” Think that’s not a legitimate concern with sales copy? Think your client doesn’t know what they’re talking about — that all good sales copy is that way? Think again. What a lot of novice copywriters miss in seeing copy full of bold promises is what’s...
5 ways for freelancers to land more quality clients…

5 ways for freelancers to land more quality clients…

Want more and better clients? Don’t we all?!  The moment we go out on our own as freelancers (and this applies to copywriters AND other freelancers), we realize something important… Our entire business thrives on a constant flow of clients. While it’s an ideal to have...
The two things your headline needs to do to win readership…

The two things your headline needs to do to win readership…

Want more people to read your ads? I’m assuming the answer is yes.  Because if they don’t read, they ain’t gonna get interested in what it is you offer.  And no readership and no interest means no purchase. Ergo if you don’t get read, you don’t get paid. So…  How do...
Get ready for MASSIVE change…

Get ready for MASSIVE change…

We’re going to see more change in the next decade than we’ve seen in the last 100 years. Think about this.  The first iPhone came out only 8 1/2 years ago.  June 29, 2007. Prior to the iPhone, the vast majority of cell phones just made calls, and had perhaps very...
How to tell good copy from bad (from a legend)…

How to tell good copy from bad (from a legend)…

This is why I get paid the big bucks…  🙂 I’ve been banging my head against the wall for the last month on this. I’m working on my first big promo for a health information product.  That is, a newsletter about health, along with some additional premiums. I dug through...