Last chance (18 questions)

Last chance (18 questions)

I have 18 questions about today’s deadline to answer for you in this special edition of Mailbox Mondays. (Next week we’ll be back to the standard format!) First, a reminder… The clock is ticking. Today is your last day to get FREE admission to (and free access to the...
Watch Now: Lessons from the Titans of Direct Response…

Watch Now: Lessons from the Titans of Direct Response…

Today’s Grab Bag Friday post is another video… Check out this interview I did with Brian Kurtz, from Boardroom, Inc. In it, he reveals the single-biggest lesson he’s learned from each of the Titans presenting at the upcoming Titans of Direct Response event… It’s...
Lazy marketers are leaving piles of moolah on the table

Lazy marketers are leaving piles of moolah on the table

Do you know who Doberman Dan is? He’s a superstar copywriter who used to work under the great Gary Halbert, The Prince of Print. In fact, he’s one of the few freelancers who ever got the “Gary Halbert Seal of Approval.” He also went off, after working with Halbert,...
Content Marketing is Bull—-!

Content Marketing is Bull—-!

Welcome to Web Wednesday. I’m coming out swinging…  And going on record saying… “Content Marketing Is Bull—-!” The content marketing “revolution” is bull—-. – Yes, it’s the buzzword du jour of the web marketing community. – Yes, it seems like...
How long it REALLY takes to form new habits (scientific proof)

How long it REALLY takes to form new habits (scientific proof)

We’ve all heard it. It takes 21 days to form a new habit. And yet, we’ve tried it — time after time — and it’s failed. What gives? Are we just broken? Unable to stick to our goals, like all those regular people out there? Or is there something else going on? I found...
You’re either with me, or against me!

You’re either with me, or against me!

Well, dang it. Our Strategy Thursday just got hijacked by a bunch of so-called “creative” copywriters over on LinkedIn. (Don’t worry, there’s still a huge business/marketing strategy lesson in here.) You see, I posted the article from Tuesday about “swiping”...
How to succeed in spite of obstacles…

How to succeed in spite of obstacles…

Welcome to your very first Mailbox Monday here at Breakthrough Marketing Secrets! A quick bit of housekeeping, for those who don’t read every email the moment it hits your inbox… Shame on you! 🙂 And for my new subscribers since last Wednesday when I made the big...
Every Touch Is A Selling Opportunity [true story]

Every Touch Is A Selling Opportunity [true story]

Wow! I’ve already gotten a lot of great feedback about the new “Theme” days I announced yesterday. Remember, those “officially” start next week, but today’s email actually fits perfectly in the “Strategy Thursday” column. Seeing how it’s Thursday, I guess that worked...
My identity crisis… And a big change to how this works…

My identity crisis… And a big change to how this works…

I have to admit… I’m now nearly two full months into publishing Breakthrough Marketing Secrets… And I’ve been getting all sorts of accolades for it… But for the last month I’ve been, well, confused… And, in fact, I’m having a bit of an identity crisis! You see, I...