Lessons from football: how to be a better marketer [video]

It’s football season… And while you won’t find me lost in the TV room all weekend, watching game after game, I do follow our local religion — Nebraska Cornhuskers Football. And in anticipation of what’s bound to be an exciting season for Huskers fans, I’ve been...

How to get rich, according to 233 rich people…

Over 85% of America’s millionaires are self-made, first-generation rich… It always frustrates me to see media portrayals of rich people — and especially people who got rich through business and free enterprise — that basically say that in order to be rich, you have to...

New technology won’t make you a better marketer…

“Have you seen the new [insert software platform here]?” With that, the conversation is off to the races.  It’s the best thing since sliced bread.  It’s the long-awaited answer to our marketing problems.  It’s the last missing ingredient to make our funnels finally...

Burn your copywriting books…

This email is written to one reader in particular, although it’s relevant to many… The main topic — which we’ll get to in a minute — is burning your books on copywriting and marketing.  But first, the context… I’m well into the registration process for my upcoming...

How to convert prospects to leads to clients

Today, we go back to the basics — getting leads and clients… It’s Monday — the day I open my mailbox and answer YOUR questions about marketing, selling, copywriting, business-building, and more. To have your question answered in an upcoming Mailbox Monday issue, click...

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Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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