It’s football season… And while you won’t find me lost in the TV room all weekend, watching game after game, I do follow our local religion — Nebraska Cornhuskers Football. And in anticipation of what’s bound to be an exciting season for Huskers fans, I’ve been...
Over 85% of America’s millionaires are self-made, first-generation rich… It always frustrates me to see media portrayals of rich people — and especially people who got rich through business and free enterprise — that basically say that in order to be rich, you have to...
“Have you seen the new [insert software platform here]?” With that, the conversation is off to the races. It’s the best thing since sliced bread. It’s the long-awaited answer to our marketing problems. It’s the last missing ingredient to make our funnels finally...
This email is written to one reader in particular, although it’s relevant to many… The main topic — which we’ll get to in a minute — is burning your books on copywriting and marketing. But first, the context… I’m well into the registration process for my upcoming...
Today, we go back to the basics — getting leads and clients… It’s Monday — the day I open my mailbox and answer YOUR questions about marketing, selling, copywriting, business-building, and more. To have your question answered in an upcoming Mailbox Monday issue, click...
This could be the secret to really connecting on an emotional level… I discovered a powerful framework in the work of Dr. John Gottman, considered one of the world’s preeminent researchers on relationships. It’s called The 7 Emotional Command Systems. Have you ever...
How often do you do something BECAUSE it’s the uncomfortable thing? I’ve been diving deep into Stoicism recently. The school of practical philosophy out of ancient Greece and Rome that continues to influence highly-successful people over 2,200 years after it was...
So you’ve made the first sale — now how do you make the second? Funnels changed the entire economics of online marketing. When you suddenly started adding offer two, three, four — up to however many — to the sequence AFTER the first sale, the economics of everything...
The vast majority of copywriters never reach “six-figure” status… Much less the famed (and sometimes fabled) seven-figure status of the best-of-the-best. That is… With all the promises of earning $100,000 or multiples of that per year as a copywriter — as much as most...
Are you afraid of rejection? No doubt — we all are! Nearly every social fear we have seems to be tied, in some way, to the fear of rejection. Fear of speaking? Don’t want to be rejected. Fear of dating? Don’t want to be rejected. Fear of networking? Don’t want...
Today’s Video Friday is different. It’s a peek into something different I’ve done in my copywriting/client service business, that is instructive in its own right. But it’s also an invitation directed at newer/novice (but not complete rookie) financial copywriters who...
Let’s play a little game… Maybe you know it? It’s called, “Would you rather?” The way it works is this. I ask you a question, starting with “Would you rather…” Then you answer it. Since I’m writing this to you and not speaking to you in person, I’ll simply have to...
Talking about marketing every day gets boring — so let’s talk about death… I’m certain this will come back around to marketing, selling, persuasion, and business eventually. But seriously, let’s spend a little time talking about dying. The people I’ve known and...
Comfortable is a lie… I’m not talking about your mattress, or your pillow, or your clothing. It’s a virtue of any one of those things to actually be comfortable. It’s good to have a comfortable mattress — it may actually help you sleep better, and better sleep can...
Today’s issue should be fun — we get to talk about being better than people! OK — for those who know me, you know that’s a little tongue-in-cheek. A little. To get anywhere in life, I think you have to have a nice little mix of arrogance and humility. Wanna make it...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...