I’m so conceited (huge life lesson about VALUE creation)

I’m so conceited (huge life lesson about VALUE creation)

This is Part II in my series on The Anatomy of Viral Business Content.  (Click here for Part I — and subscribe to get the whole series!) We’re looking at lessons learned from my first “viral” post on Breakthrough Marketing Secrets, “My response to a copywriter looking...
The Anatomy of Viral Business Content (Part I)

The Anatomy of Viral Business Content (Part I)

Holy cow! A little over a week ago as I’m publishing this, I posted “My response to a copywriter looking for career advice.” This was originally written as a personal response to a copywriter who’d asked for advice on making a six-figure income as a direct response...
Stupid slogans

Stupid slogans

Yet again, I was driving around town and saw the work van for a local home heating and air conditioning business. A business that will remain nameless to protect the innocent — or guilty. And I got angry. (Keep reading and you’ll very quickly realize that I come by...
Do this, decrease refunds… (*and sell more)

Do this, decrease refunds… (*and sell more)

I was listening to Jeremy Reeves’ Sales Funnel Mastery podcast, and he had a whole series on how to increase your stick rate. One of the ideas really jumped out at me as something I thought you’d be interested in. First, what the bleep is stick rate? If you don’t know...
Do me a favor…  (persuasion secret)

Do me a favor… (persuasion secret)

Today, a simple secret to getting more people to do what you ask them to do… … Whether that’s doing you a simple favor… … Buying what you’re selling… … Responding to your marketing promotion… … Or nearly anything else. And this runs almost completely counter to what...

Special announcement (you’re going to love this!)

IN THIS ANNOUNCEMENT New series on “Viral Content” coming next week Two more valuable free reports for you (download immediately) I know this is an EXTRA update today, but I’m adding tons more value for you as a Breakthrough Marketing Secrets email...
[true story] How to create an irresistible offer

[true story] How to create an irresistible offer

I saw him walking up to the door… Bang! Bang! BANG! I already didn’t like him. Didn’t he realize it was NAP TIME in the Furr house? What was he doing banging on the door so loudly? I had a sleeping baby in my arms. I thought about just ignoring him, hoping he’d go...
So what’s this all about anyway?

So what’s this all about anyway?

Okay. We’re a week into the daily publication of my Breakthrough Marketing Secrets emails. And I think it’s time to reveal my master plan. At least part of it. (And don’t tune out because you think this is about me — there are lessons in here for YOU, too.) You see,...
My response to a copywriter looking for career advice

My response to a copywriter looking for career advice

From time to time I get copywriters approaching me for career advice. I recently, for example, set up a coaching/copy chief arrangement with a copywriter, and helped her score a big opportunity with one of the major financial publishers. (She had the right attitude:...
Be scared shitless

Be scared shitless

This is going to sound like bragging. If you get caught up in that, you’re missing the point. When I started out my life as a freelance copywriter, I managed to land all the gigs others wanted. My first freelance client was David Bullock. David is one of the world’s...
Fire your growth hacker (hire a direct marketer)

Fire your growth hacker (hire a direct marketer)

I was reading the book Growth Hacker Marketing by Ryan Holiday (whose book Trust Me, I’m Lying is a must-read on the state of PR and journalism today). And I came across this passage that made me absolutely livid (I’ll explain why in a minute)… “Deep down, traditional...