Hola. Welcome to Part III of my series on The Anatomy of Viral Business Content! (If you’re just joining us, you should read Part I and Part II first — and subscribe to get the whole series!) Let’s dig in, and start talking about CONTENT. If you follow the...
This is Part II in my series on The Anatomy of Viral Business Content. (Click here for Part I — and subscribe to get the whole series!) We’re looking at lessons learned from my first “viral” post on Breakthrough Marketing Secrets, “My response to a copywriter looking...
Holy cow! A little over a week ago as I’m publishing this, I posted “My response to a copywriter looking for career advice.” This was originally written as a personal response to a copywriter who’d asked for advice on making a six-figure income as a direct response...
One of my most valued friendships in the marketing world over the last couple years has been with Brian Kurtz at the legendary direct marketing company, Boardroom Inc., publisher of the Bottom Line brand. They were and still are one of the world’s top independent...
Yet again, I was driving around town and saw the work van for a local home heating and air conditioning business. A business that will remain nameless to protect the innocent — or guilty. And I got angry. (Keep reading and you’ll very quickly realize that I come by...
I have ADHD. The Inattentive subtype. Which means I don’t fit your stereotype of someone with ADHD. You won’t see me bouncing off the walls (this is why I wasn’t diagnosed as a kid). Nope. My ADHD has my THOUGHTS bouncing off the walls. Some things I’m able to do with...
I was listening to Jeremy Reeves’ Sales Funnel Mastery podcast, and he had a whole series on how to increase your stick rate. One of the ideas really jumped out at me as something I thought you’d be interested in. First, what the bleep is stick rate? If you don’t know...
Today, a simple secret to getting more people to do what you ask them to do… … Whether that’s doing you a simple favor… … Buying what you’re selling… … Responding to your marketing promotion… … Or nearly anything else. And this runs almost completely counter to what...
IN THIS ANNOUNCEMENT New series on “Viral Content” coming next week Two more valuable free reports for you (download immediately) I know this is an EXTRA update today, but I’m adding tons more value for you as a Breakthrough Marketing Secrets email...
I saw him walking up to the door… Bang! Bang! BANG! I already didn’t like him. Didn’t he realize it was NAP TIME in the Furr house? What was he doing banging on the door so loudly? I had a sleeping baby in my arms. I thought about just ignoring him, hoping he’d go...
Okay. We’re a week into the daily publication of my Breakthrough Marketing Secrets emails. And I think it’s time to reveal my master plan. At least part of it. (And don’t tune out because you think this is about me — there are lessons in here for YOU, too.) You see,...
From time to time I get copywriters approaching me for career advice. I recently, for example, set up a coaching/copy chief arrangement with a copywriter, and helped her score a big opportunity with one of the major financial publishers. (She had the right attitude:...
This is going to sound like bragging. If you get caught up in that, you’re missing the point. When I started out my life as a freelance copywriter, I managed to land all the gigs others wanted. My first freelance client was David Bullock. David is one of the world’s...
I was reading the book Growth Hacker Marketing by Ryan Holiday (whose book Trust Me, I’m Lying is a must-read on the state of PR and journalism today). And I came across this passage that made me absolutely livid (I’ll explain why in a minute)… “Deep down, traditional...
My second freelance copywriting client EVER was Ken McCarthy. If you don’t know who Ken is, you’re missing out. He was literally the first guy to hold an internet marketing seminar. Back in 1994 — just when Netscape came on the scene, and the visual internet was in...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![[true story] How to create an irresistible offer](http://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/04/tv-antenna-on-house.jpg)
