I’m so conceited (huge life lesson about VALUE creation)

This is Part II in my series on The Anatomy of Viral Business Content.  (Click here for Part I — and subscribe to get the whole series!) We’re looking at lessons learned from my first “viral” post on Breakthrough Marketing Secrets, “My response to a copywriter looking...

The Anatomy of Viral Business Content (Part I)

Holy cow! A little over a week ago as I’m publishing this, I posted “My response to a copywriter looking for career advice.” This was originally written as a personal response to a copywriter who’d asked for advice on making a six-figure income as a direct response...

Stupid slogans

Yet again, I was driving around town and saw the work van for a local home heating and air conditioning business. A business that will remain nameless to protect the innocent — or guilty. And I got angry. (Keep reading and you’ll very quickly realize that I come by...

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