Feel like a fraud? Do this… [copywriting]

Feel like a fraud? Do this… [copywriting]

It’s easy to feel like a fraud or impostor when starting something new… And this could include getting into a new industry… OR it could even be taking on something that’s just new to you because it’s different or a challenge that’s just enough bigger than what you’ve...
Get clients fast with joint venture (JV) partners

Get clients fast with joint venture (JV) partners

How do you get other businesses to send you their best clients? Getting clients fast with joint ventures is such an appealing idea… They have a great relationship with their clients and customers… Some of their best clients are a perfect fit for your product or...
Where to Start as a Copywriter?

Where to Start as a Copywriter?

For new copywriters… I’m often asked where to start as a copywriter. What skills to build first? What should you focus on? What’s the best way to succeed fast? I’ve been making my living as a copywriter since 2005…  Working independently with clients since 2007… ...
The problem with headline formulas… [copywriting]

The problem with headline formulas… [copywriting]

There are actually 3 big problems with headline formulas… And each one can lead to your copy not working nearly as well as it could. Listen, I understand the appeal. The idea of sitting down and copying out a proven headline. Making your message fit it. Hoping it will...
My Top Productivity Hack

My Top Productivity Hack

Today I wanted to share my top productivity hack… As you’ll see in today’s video… It’s a really simple strategy from Getting Things Done by David Allen. It takes 30 to 60 seconds to implement, on whatever project you’re working on. And it gives you an immediate boost...
3 Tips to Rise Above the Advertising Clutter

3 Tips to Rise Above the Advertising Clutter

Every market is cluttered and competitive… Every bit of media is full of ads. Every prospect can easily find and compare you to your 15 closest competitors. So… How do you stand out? How do you get and keep their attention? And how do you translate it into them taking...
Focus vs. Getting Experience (for new freelancers)

Focus vs. Getting Experience (for new freelancers)

He said to only have ONE offer… Write ONE piece of copy. Have one go-to project or offer as a new freelancer. That’s the best way to get started, he said. And while I agree with the principle behind the statement… I don’t always think it’s the best advice. I was...
“Will you mentor me?” Copywriting Mentorship Tough Love

“Will you mentor me?” Copywriting Mentorship Tough Love

Do you want a mentor? Have you ever asked someone to mentor you? I got a lot of requests like this. People new to copywriting — who want me to start their career for them. If you want this kind of mentorship, I have some tough love for you. Most people aren’t ready...
Other Niches for Copywriters

Other Niches for Copywriters

Maybe you don’t want to work in a BIG 3 niche… That is, the big 3 niches for copywriters… — Money — Health — Self-help I get it.  Not every one of these niches are a fit for every copywriter. In fact, there’s a TON of businesses that are NOT in these niches. And there...
How to Structure Email Marketing Copy

How to Structure Email Marketing Copy

How do you write emails that get people to click? [Hint: you’re reading an example.] One of my subscribers, John, said he’s new to email copywriting. And he wants to know how to structure email marketing copy. A lot of people in my position would just give a...
Write Interesting Copy in a Boring Industry

Write Interesting Copy in a Boring Industry

Is your industry boring? Some products and services are inherently sexy or exciting. Others are downright dull, drab, and boring. I got a question from a reader, Trint. He wanted to know how to write interesting emails — and be persuasive — in the life insurance...