Expert Secrets by Russell Brunson [One Big Idea Video]

What’s the most powerful idea I pulled out of the book Expert Secrets by Russell Brunson? That’s the topic of my next One Big Idea video. It seems to be almost a subtle distinction. But it’s also HUGE in terms of impact. Watch the video and see if you agree. You can...

How to deal with failure…

Well, that hurts… Not a lot of copywriters talk about this — neither do entrepreneurs in general, especially not “guru” entrepreneurs. But I’m going to today. Because I think it’s critically important. I think I discuss it way less than I should. And in doing so, I’m...

What makes a great testimonial? [9 elements]

He said one idea generated a $50,000 customer for his company… I got this testimonial from a reader and BTMSinsiders member last week. Now this is a particularly good testimonial.  And you probably sense that in your gut.  But can you say why?  Can you tease out the...

Tools to help you grow your business…

My first reaction was, “this is so useful!”  My second was, “I can’t believe I’ve spent 9 years without it…” Maybe it’s only become NECESSARY because I’m now working with junior writers. In fact, that’s what led me to create this tool in the first place. But now that...

Market research: how to find out what buyers want…

What will make your market buy your product or service? It’s an age-old question. And one that too few businesses have a good answer to. If you choose not to ask it early enough, you can wast a whole ton of cash. I remember the local software business that spent well...

Start With Why by Simon Sinek [One Big Idea Video]

I just had a HUGE proud parent moment… See why in today’s Video Friday issue of Breakthrough Marketing Secrets… It’s another One Big Idea video, about the book Start With Why by Simon Sinek. I tell the story of my proud parent moment.  And how it directly relates to...

How to write video sales copy…

Let’s start with the obvious: the world is going to video… Text-on-page sales copy is still critically important.  Sometimes to supplement video.  Sometimes instead of.  Sometimes in places where video just doesn’t work (for now).  And even when you have a video,...