The 3 elements of any successful sales message

It’s really easy to over-complicate things… And, in fact, to make it all justifiably over-complicated. That is, all the little complications, conditions, and complexities you add in have a reason — and a good one, at that. But the more you pile complication on top of...

(Controversial) 13 traits of relentless competitors

I just finished a book you’ll either love or hate… The book is Relentless: From Good to Great to Unstoppable. It was written by Michael Jordan’s personal trainer, Tim Grover. (Grover has also trained a slew of other NBA stars — but due in no small part to him being...

How to make enough money when starting your biz…

Today’s Mailbox Monday question has a ton of value to give on three levels… — First, for anyone starting any new business venture (no matter whether you sell products or services), there is one really big core lesson to be had, so I’ll start there… — Second, part of...

“The Control Is Your Enemy”

A few weeks back, I wrote a post on 3 Half-Truths About Copywriting… In it, I wrote this… “Have a successful sales letter?  That’s your control.  Your control is your enemy.  You must beat it, as soon as it takes that throne.  And once you have a new control,...

How to cold-call without sounding like a chump

Monday means it’s time to open up the ol’ mailbox! Once a week I dig into my inbox for YOUR questions about marketing, selling, productivity, business, copywriting, and any other topic that I think will make for a great Breakthrough Marketing Secrets issue. To add...

[Video] The Hero’s Journey of Story Selling

The following video may completely change how you use stories in marketing and selling forever… I’ve written before about the PAISA formula I’ve come to love in terms of both its simplicity and power in marketing and selling. At the very core, most good products and...

A force more powerful than marketing…

Marketing creates transactions.  Identity creates lifelong relationships. I have worked with the world’s best marketing minds.  Folks who can create a sales pitch that can fulfill the proverbial promise of “selling ice to Eskimos.” This is a hugely-valuable skill. ...