5 Tips for Writing Better Sales Copy, Faster

5 Tips for Writing Better Sales Copy, Faster

If you write better copy, faster, you will make more money. All else being equal, money favors speed. And in many cases, merely writing fast actually makes things unequal — in your favor. I’ve had it happen where I’ve spent MONTHS trying to refine a piece of...
Gmail’s snooze functionality gets you clients?

Gmail’s snooze functionality gets you clients?

This is ridiculously simple, but it works to get you more clients… It’s a little trick based on how Gmail works — plus a few other email providers and programs, including Outlook… You can use this trick to turn more prospects into paying clients. It’s all about using...
Split-testing Amazon Book & Product Descriptions

Split-testing Amazon Book & Product Descriptions

It’s an impossible situation, right? You WANT to split test, to make sure you’re using the best possible marketing message to sell your product… … In this case, a book on Amazon. But the platform you’re using — *cough* Amazon *cough* — makes it impossible. So, you’re...
RIP Inbox [POWERFUL email marketing strategy]

RIP Inbox [POWERFUL email marketing strategy]

Well…  That pretty much killed my inbox…  I just sent out a “Question” email to my whole list… And, well, I got a LOT of responses. Well over 100 conversations have started. Subscribers, customers, members of my audience. All ENGAGING with me about their business,...
My Summer Schedule [Copywriter: A Day in the Life]

My Summer Schedule [Copywriter: A Day in the Life]

Today’s episode is very different… I’m not revealing some big marketing secret. I’m not sharing any tips for your copywriting career. None of that. Instead, I wanted to peel back the curtains and give you a peek at what my summer schedule looks like… Some things going...
No More [Marketing] Secrets

No More [Marketing] Secrets

I’ve got a massive MARKETING SECRET for you… Perhaps the biggest secret I’ve ever revealed. On all of my most successful (million+ dollar) marketing campaigns, I’ve used this secret. And it’s arguably behind those successes. Not only that… When I’ve been in the room...
Copywriting Royalties: The Nuts & Bolts!

Copywriting Royalties: The Nuts & Bolts!

I get lots of questions about how copywriting royalties work… How to get royalties, how they’re paid, how to track them… How long you can keep getting checks in the mail… And even how to word the contracts… And today I got yet another subscriber asking almost all...