How to fight stress and win [according to Harvard]

If you want to achieve anything big, you will face stress… How you deal with it will play a HUGE role in what final result you achieve. Take entrepreneurship.  Nearly every level of entrepreneurship exposes you to additional stress.  Starting a business — stress. ...

How to achieve success? [results vs. process]

What result do you want from life? What’s your biggest life success goal? Do you need clients?  Do you need to write more winners? Do you want to build your business? Do you want to create a massive impact? This video breaks down the secret to getting the results you...

Get better every day…

This one lesson, applied, will have a bigger impact on your life than anything else I could ever teach… This morning, before starting work, I did 38 pull-ups on the gymnastics rings I have hanging from my home office ceiling. Yesterday, I did 36. On my birthday,...

How to make your copywriting interesting…

YAWN… That’s the WORST response you can get to your copy. Absolutely the worst thing you can do is to be BORING.  Because even if you have the best offer in the world, going to the best market, you’re going to miss out on most (if not all) sales by being boring. I...

Sell on value, not on price…

Here’s why I love selling ROI-oriented products… When you’re selling something that will help the client make money, the price is completely disconnected from the actual cost of goods sold. Take copywriting, for example.  If I’m creating an ad campaign for a client,...

How to generate leads through direct mail…

Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...

Answer objections as you write…

Your biggest enemy in selling — in person or in media — is doubt… The moment your prospect stops believing you, you’ve lost the sale. When I was a selling novice, I hated getting objections.  As soon as anyone gave me a reason why they didn’t want to buy, I was out of...

Great copywriting comes down to this…

I’ve spent most of my workday researching… I have a handful of new financial promotions I’m developing big ideas for. This one in particular, for me to write. I’ve been digging into all sorts of bleeding edge tech news today. I have a stock I need to write about,...