Emotional copywriting: Past failures vs. future success

Emotional copywriting: Past failures vs. future success

If you want to understand emotion and copywriting… Today’s episode could give you a huge breakthrough. Let me say this, as a little teaser… It’s NOT just about emotion. It’s about where that emotion exists in TIME. Connecting negative and positive emotions to the...
Meditation for (ADHD) Copywriters

Meditation for (ADHD) Copywriters

This morning, I was in my 1,887th consecutive daily meditation session when I realized… This is something I find REALLY VALUABLE in my life… And yet I don’t talk about it very much. Huh. So — why not create an episode for you? That’s when I grabbed my journal and...
Billion-Dollar Copywriter David L. Deutsch [interview]

Billion-Dollar Copywriter David L. Deutsch [interview]

David Deutsch is one of the greatest copywriters working today… An A-lister among A-listers. He has personally written copy that has generated over $1 billion in sales, often $29, $39, $49 at a time. He came up in the heyday of direct mail, working on sales letter...
How to Create Offers that Sell [direct response]

How to Create Offers that Sell [direct response]

It almost got me fired… I thought the training itself was great.  Useful.  Helpful content. But as an offer?  As something that was worth our business investing a ton of money and energy into selling? Well, it was destined for failure. But the guy who approved my...
Create your own PERSONAL economy [entrepreneurship]

Create your own PERSONAL economy [entrepreneurship]

Are you worried about the economy today? Are you concerned about inflation, recession, or the market falling? Are you worried about how that might affect YOU? Today: I decided to pull out the stops and talk about the economy with you. And while I talk about some...
Direct Response vs. Brand Advertising [the winner is…]

Direct Response vs. Brand Advertising [the winner is…]

Does direct response marketing still beat brand advertising? This battle is as old as time… One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank… On the other, the image advertisers, who insist that...

How To Capture Attention With Your Marketing & Content

Here’s Rule #1 to getting attention on your marketing and content… Don’t make it about you. Seriously. Your prospect doesn’t care about you and what you want. They don’t care about your interests and priorities. They don’t care about your business, or your products....
There’s no such thing as “Time Management”

There’s no such thing as “Time Management”

“Time management” is really a stupid idea… Yes, I know there are entire bookshelves and billion-dollar software industries dedicated to it. And yes, I use a calendar, and plan my days, and do all that crap that “time management” experts tell you to do. In fact, I...