The difference between “good” and “great”
To be great at something often requires you to do the exact opposite of what it took to be good… Today’s issue is going to be quick. I was on the phone with the CEO who runs a company for one of the world’s top marketing and business thinkers. I won’t go into too many...Outwitting the algorithms for better SEO and organic traffic
Watch out! I’ve got a feeling this is going to be one of those “pull no punches” issues. It comes from an email I got. Which normally I would reserve for a Mailbox Monday issue. But it has me a little inspired. Riled up. And so I’m just going to go ahead and speak...4 ways to write better sales copy…
Today, four ways to write better sales and marketing copy… It’s Monday — which means today I get to open up the ol’ mailbox and answer YOUR questions! To have your question answered in a future Mailbox Monday issue, drop the question in my mailbox here. Here’s today’s...My tech problems mean you get a massive gift…
I flubbed… I’m having video production issues today. I can’t seem to record a video that’s not choppy as heck — to the point of being unwatchable. So I’m given a couple options… — Skip out on Video Friday completely — which is not going to happen, not today. — Dig...What Mr. Rogers can teach you about effective advertising…
This is something mainstream advertisers screw up all the time… Maybe you’ve had this experience. You’re watching TV. You see a commercial. You’re watching it, trying to figure out what the heck they’re saying. And then, when they actually pivot and mention the...How to make your prospects pick you over competition…
Your prospect doesn’t know what they want, and they don’t necessarily know what’s best for them… That’s not to say they won’t find out. In fact, they will. When any prospect enters a market, meaning they decide that they have a problem or...3 primary sources of value in any business (may not be what you think)
What makes a business valuable? It’s not necessarily what you think. Ask an accountant, and they’d tell you it’s in the real property and the intellectual property. That is, real estate, productive assets (e.g. machines), copyrights, trademarks, and patents. As well...Six ideas to help you pick your copywriting niche…
So, you’re trying to decide on a niche for your copywriting business… It’s Monday, which means it’s time to open up my mailbox for our weekly Mailbox Monday issue. You send in your most pressing questions about marketing, business, selling,...The right way and the wrong way to close sales… [video]
How you show up determines how you close sales… And this is as true in marketing as it is in one-to-one sales. If you show up with the wrong attitude, you will NOT close sales. On the other hand, if you show up with the right attitude, you will close more sales and...