Balance is hard

It’s Friday and I’m feeling a bit reflective… I was thinking about a conversation I had a while back.  It involved a family member of a famous business guru, who shall remain nameless, and one other person. This person was talking to the family member, talking about...

Content Marketing is Stupid

Humor me for a rant? I was paging through my Feedly feeds today, at least the ones about Marketing.  And I realized just how often “Content Marketing” was coming up. It started to frustrate me. Because here are all these websites spending precious space talking about...

“How should I price my offer?” (7+1 things to consider)

Let’s talk price… There are a ton of decisions to be made around pricing a product or service.  And if you’re like most people in business, you’ll make all of those decisions on gut feeling.  If you’re like a few really good business people, you’ll then apply some...

How to find hidden cash in almost any business…

I’m going to show you one of the fastest ways to get cash out of any business that’s been running successfully for at least 6 months… This won’t necessarily work for startups.  And if you’ve never had a customer, it won’t work for you.  But if you’ve been running...

One way to cure writer’s block…

I’ve struggled on my latest client project… It’s actually a little behind where I wanted it to be at this point — I initially planned to complete it a couple weeks ago.  But I was missing the mark by just a couple degrees, and so I’ve had multiple rounds of rewrites,...

Manipulative and predatory pricing models…

As marketers, there are many games we play with price… Especially in fields like publishing, where the real cost of delivering our products can be pennies on the dollar compared to the retail price of what we’re selling. This leads to a conundrum. Because we can offer...