The War of Art by Steven Pressfield [One Big Idea]

It hit me out of left field — I went from hyper-productive to PROCRASTINATION… And at first, I didn’t realize what was going on.  Then, I remembered a lesson from Steven Pressfield’s The War of Art.  And I realized that in the One Big Idea from that book, I had my...

Spending crazy amounts of money to get a customer…

He was willing to spend $250 to make a $69 sale… That means that for every $1 he’d bring in, he was willing to spend almost $4 on marketing. And that didn’t even count his cost of fulfillment! This was a client of mine.  Not an investment newsletter publisher, but...

Jesus was a copywriter…

At the risk of ruffling a few feathers… Jesus was a great copywriter.  Well, maybe not copywriter.  Because as far as we know, he never actually wrote anything down. Rather, he was a great platform salesperson. Which is, fundamentally, the same skill delivered through...

Are you WORTHY of Wealth?

Have you ever caught yourself procrastinating? “You should know better.  You could do better.  You should definitely achieve more — and live up to a much bigger potential.  Why are you always your own worst enemy?!” Your inner critic rails on you. I know what it feels...

New copywriters: Best way to get experience and momentum…

Any experience is better than no experience… So many copywriters at the beginning of their careers just freaking spin their wheels! It’s so frustrating, to see from the perspective of someone who has been in the business for a while.  You get these people who get...

You Will Sell More: The NUPP Persuasion Secret [video]

This works ESPECIALLY well in the most competitive markets. I continue to process the lesson I learned earlier this week, from the $500 million copywriter that you may have never heard of. I think it’s the biggest sales, marketing, and copywriting breakthrough I’ve...

This doubled my conversions…

Sometimes, really tactical stuff just works… Earlier this year, I worked on a project with another copywriter, Vitaly Grinblat. It was a promotion for a stock picking service.  The market focus and promo topic is irrelevant to this article. We wrote a solid promo....

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