5 1/2 Market Research Shortcuts…

Let’s talk about how to find a bunch of people who want to give you money! I recently wrote an article titled Who the heck are you marketing to? On Buyer Personas… It was all about the value of market research, and knowing specifically who you’re marketing to. ...

How my broken brain programmed me for success…

Sometimes, my brain feels really, really broken… I don’t want you to feel sorry for me.  That’s most definitely NOT why I’m writing this.  In fact, by the end you may wish your brain was broken in the way mine is.  Or, if it is, you may actually learn to embrace it…...

3 Half-Truths About Copywriting…

Are you ready for this? I’m coming out swinging.  To tear down some of the biggest myths of the copywriting and direct response world. Namely: The world’s best copywriters swipe… Retire this year and still make as much money as most doctors… One great sales letter...

This mindset maximizes sales and persuasion

What I’m about to tell you could completely change your life… This is — perhaps — the most powerful persuasion secret.  The secret to selling more — without selling hard.  The secret to being the kind of person that people want to do things for, instead of just get...

List of companies hiring new copywriters

I’ve got that feeling: Today’s issue will be a little bit of tough love… This is one of those questions I get a lot.  And, it’s a question I don’t really like to answer.  Because whenever I do, the answer is unforgiving.  Even if it’s in the best interests of the...

NSFW truth about YOU…

I was just having a conversation that made me remember this video… It’s about YOU.  And some of the language in it is NSFW. That’s it for today.  Make it a great weekend. Yours for bigger breakthroughs, Roy Furr Share the love:TweetEmailPrintMoreShare on...

Winnin’ ain’t easy…

I’ve been head-down in a big project all day… Didn’t really want to rip myself away from it to write this.  But I have a standing appointment with your inbox at 4 PM Central time, and these issues come without fail. Aside from two phone calls earlier, this big project...

Who the heck are you marketing to? On Buyer Personas…

“My audience?  Anybody with a pulse!” Does the above sound familiar? Most people in business think they’re thinking big with this.  Which is a big mistake.  When you think this way, you actually limit yourself, and keep your results small. It’s against our inner...