Inner game secret of the world’s most persuasive people…

I used to get frustrated by how others’ behaved… And, in fact, whenever I got frustrated, it led me to be less persuasive, to sell less. Let me stoke the emotional fires a bit. If you’re a liberal, just think of someone who loves Trump. If you’re a Trump supporter,...

Why I don’t normally teach affiliate marketing…

Who else wants the secrets to making $12,800 per week, surfing the web? So goes the big promise of affiliate marketing. Make a whole bunch of money.  And you don’t have to run a business.  You don’t have to fulfill products or services.  You don’t have to deal with...

Owning your frame and closing more sales…

I’ve realized something recently — I’ve been swayed too easily by my kids’ frustrations… And if I don’t get this in check, it will leak through and impact my ability to sell — in person and in print. In fact, the way that I can correct this…  is ALSO the secret to...

The Great Copywriting Lie?

The following facts, pulled from a recent Copy Hackers salary survey, may make you uncomfortable… — Only about 1 in 10 freelance copywriters makes six-figures per year.  And most of them make between $100,000 and $125,000. — Only 1 out of every 71 freelancers make...

Beware the “cattle call” client-getting trap…

A professional friend of mine just unsubscribed from Breakthrough Marketing Secrets… He was kind enough to give me his comments — his “reason why” for stopping. Bad news.  He was basically throwing in the towel on this whole copywriting thing.  Unsubscribing not just...

“My client says I’m telling too many stories!”

Have you ever felt like you wanted to fight a client? I have… If you’ve ever heard the advice to “pick your battles,” you should know it applies as much to clients as it does to personal relationships. The following question is about using stories in your marketing. ...

A widely-hated truth about closing high-ticket sales…

If you’re like most of my readers, at least some of the sales you make in your business are high-ticket sales… For the purposes of this illustration, let’s say anything over $1,000. If you’ve put up a website and engaged on social media, and you’re hoping people are...

How I made $45,000 from a single idea…

A client of mine emailed me recently, and told me you’d like to hear about this… He thought you’d find it valuable. This is the guy who created the EMP-resistant backup solar generator.  The one we sold over a million dollars of, on the strength of one promotion. I...