Belief Shifting [how to make sales]

Here’s a simple idea that can make you HUGELY more successful in marketing and selling… I call it belief-shifting… Basically, there are beliefs that are stopping your prospects from buying… And there are beliefs that, if they held them, would virtually guarantee your...

The Death of Retargeting [important!]

Apple went to war with Facebook, now Google’s waving the surrender flag… And within the next 12 months, everything we know about how to create successful advertising online is going to change dramatically. You’ve probably heard about Apple killing the Facebook pixel...

Cash, Cash, Cash, Cash

Your business needs cash flowing through it to survive… Just like your body needs blood flowing through it. In either case, when the flow stops, it could easily mean death. Yeah, this is a bit of a side topic from my normal daily content on marketing, copywriting, and...

Shortcut to Expert Status [Russell Brunson, Expert Secrets]

You will make more money if you are seen as an expert… In fact, everything about your business becomes easier… It’s easier to get clients… To charge high fees… To be welcomed into the in-group in your industry… And so on. The more perceived expertise you have, the...

Copywriting: Where to find NEW Big Ideas?

Your best prospect just swiped right past your ad… Seriously, you spend WEEKS, MONTHS writing the sales letter… And you spent HOURS crafting an ad to get their attention, and bring them in. But because you used another “me-too” swiped headline formula… Their...

Standing Out vs. Fitting In [advertising strategy]

Want your ads to stand out?  The secret might just be to make them fit in… Which are you more likely to pay attention to when you’re scrolling Facebook… Something that’s CLEARLY an ad? Or something that looks like content a friend posted? What about when you’re...

Your Missing Link to Big Success

In today’s video, I share your missing link to big success… It’s quick, and incredibly powerful. Especially if you’re a copywriter, marketer, salesperson, or offer creator. It’s quick — less than 6 minutes. But it will make selling your services and products easier...

Copywriting Objections (answer 3 questions, make more sales)

These ain’t yo mama’s simple sales objections… “It’s too expensive…” “I need to think about it…” “I’m not ready yet…” I know when those come out of the mouth of your prospect, they believe what they’re saying. But they are very superficial objections. And most of us...

End sales call anxiety

Ever get nervous when making a sales call? Or maybe you DON’T make sales calls at all — even though you know they could bring money in the door — just because you feel too much anxiety… This is completely normal. It’s also the topic of today’s subscriber question… —...

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