10 creativity hacks for marketers and salespeople
Want to be more creative? You should probably stop trying to be creative! I’m often asked, for example, how I’m able to consistently crank out these essays, every business day. Over 1,000 words per day. Over 1,175,000 words of high-value content since 2014. (And...Jay Abraham’s 4-dimensional lead and customer value secret…
Yesterday I wrote that your conversion rate is a largely meaningless and irrelevant number on its own… (Click here if you missed it.) Conversion rate only makes sense in a bigger context. For example… If you’re paying $1 per lead, and within the first 24 hours, 5% of...Why your conversion rate (or sales close rate) is irrelevant
File this one under stupidity — or at least, not thinking straight… Facebook must have known this post would be good for a rant. Because they gave me one of those notifications. You know the one. So-and-so connection posted in so-and-so group. Now, to be fair, the...A different approach to finding clients (visible vs. invisible prospects)
How would you like your best potential clients to come knocking on your door? Today is Mailbox Monday — where I open up my inbox and answer YOUR questions on marketing, selling, copywriting, business growth and more… To have your question answered in a future Mailbox...Get consistently high open rates for your marketing emails
It may seem stupidly obvious, but if you don’t get your emails opened, they will never get read. Breakthrough Marketing Secrets has consistently higher open rates than most marketers. And I send emails every single day. My per-subscriber revenue is also well above...10 (+1) nearly universal sales objections, and how to respond…
One way to look at selling is the process of continuously finding and eliminating objections until your prospect has no better option than to respond… I’m actually not a huge fan of looking at selling this way. Because there’s something about the posturing and...Create marketing breakthroughs before you start marketing
Although many would call me a marketing expert or copywriter, that doesn’t quite capture my unique abilities… At least, not in the isolated, marketing-as-a-silo-department-within-a-business sense. More broadly, I’m a strategic business thinker. And I recognize that...One big reason to hate this marketing tactic
I just used a sneaky, manipulative marketing tactic to get you to read this. Let me tell you what it is. Then, let me tell you why you should absolutely hate me for doing this to you. The tactic: I click-baited you! Just in case you’ve been living under a rock,...How to get started when you have zero experience and zero confidence…
It’s Monday, which means it’s time to dig in the ol’ mailbox! Remember, every Monday is Mailbox Monday where I answer YOUR questions on marketing, selling, copywriting, business-building, and more… Just email your question to Roy@RoyFurr.com and I’ll answer your...