10 creativity hacks for marketers and salespeople

Want to be more creative?  You should probably stop trying to be creative! I’m often asked, for example, how I’m able to consistently crank out these essays, every business day.  Over 1,000 words per day.  Over 1,175,000 words of high-value content since 2014. (And...

Why your conversion rate (or sales close rate) is irrelevant

File this one under stupidity — or at least, not thinking straight… Facebook must have known this post would be good for a rant.  Because they gave me one of those notifications.  You know the one.  So-and-so connection posted in so-and-so group. Now, to be fair, the...

Get consistently high open rates for your marketing emails

It may seem stupidly obvious, but if you don’t get your emails opened, they will never get read. Breakthrough Marketing Secrets has consistently higher open rates than most marketers.  And I send emails every single day. My per-subscriber revenue is also well above...

Create marketing breakthroughs before you start marketing

Although many would call me a marketing expert or copywriter, that doesn’t quite capture my unique abilities… At least, not in the isolated, marketing-as-a-silo-department-within-a-business sense. More broadly, I’m a strategic business thinker. And I recognize that...

One big reason to hate this marketing tactic

I just used a sneaky, manipulative marketing tactic to get you to read this. Let me tell you what it is.  Then, let me tell you why you should absolutely hate me for doing this to you. The tactic: I click-baited you! Just in case you’ve been living under a rock,...