56 beliefs the rich have about money (what about you?)
I’m actively working through my own perceptions, beliefs, and biases about wealth… In my first 37 1/2 years on this planet, I’ve done a decent job of making money, and a decent job of holding onto it. I feel comfortable in the presence of wealth, and people who have...How to market & get clients for service businesses? [trade-level+others]
Most people over-complicate marketing… What I’m about to share with you is really a foundational process, to any effective marketing. And if you get this right, you can effectively market in probably 99% of businesses. (I’ll specifically focus on service businesses —...The Charisma Myth by Olivia Fox Cabane [One Big Idea]
What is charisma — and can you make yourself more charismatic? Yes, you CAN. And the answer to what charisma is, and how to develop it, is built into a simple formula. This is the One Big Idea I took away from The Charisma Myth by Olivia Fox Cabane. And while...3 Questions for Practical Manifestation (Goals and Creating Positive Change)
“I’m a great believer in luck, and I find the harder I work, the more I have of it.” That’s a famous quote about luck, attributed to Thomas Jefferson. I’ve also heard dozens of similar quotes, from sports superstars, business leaders, motivational speakers, and other...What I learned from spying on a HUGELY successful Facebook advertiser…
Did you know that Facebook has a tool to spy on other Facebook advertisers? (If you didn’t, you should.) Every Facebook Advertising account is linked to a Page. And on the right side of every page (at least on Desktop) is a Page Transparency box. If you click “See...How to Quit Your Job & Start Your Business…
10 years ago TODAY, I walked out of my last job, for good… A decade! Seriously, that seems a little strange. It feels like forever ago, and also just yesterday. I quit my job. No more cubicles. No more 9-to-5. No more heavy-handed boss whose bad mood had the...Retire and become a copywriter, consultant, or coach?
“Retire this year, and still make as much money as most doctors…” It was a STELLAR big idea, for Paul Hollingshead’s pitch for the AWAI Six-Figure Copywriting program. In fact, I’ll bet most of my readers who are copywriters (whether pro or aspiring) owe at least some...This Could DOUBLE Your Client Lifetime Value
We doubled the value of each customer — and then we did it again! In a coaching call yesterday, I was reminded of a story. It came from the IT training business I worked for, before launching my business. We used a really simple idea to double our client value — and...The profit power in a high-ticket offer…
First: Have you grabbed your FREE ticket to the Make Email Great Again convention yet? I’m featured on a panel of 15 copywriters and email marketing experts. Sharing our best tips on how to make maximum money in minimum time from your (or your client’s) email list....