What makes clients hire you [freelance copywriters and other creative services]
Selling creative services is SIMPLE, but not always easy… It’s been a while since I’ve struggled with this. But I know there are many newer freelance copywriters and creative service providers who still need help here. It doesn’t matter how well you can do your work...Your daily Hour of Power [be more productive and create the life you want]
Are you making meaningful progress toward your life’s most important goals? And no, I DO NOT mean getting that work project done, to fulfill someone else’s goals. I mean YOUR REAL GOALS. The ones that matter in your heart — not your head or pocketbook. Yes, they may...I wrote my way up… [manifesting your desires by writing]
Let’s start with a quote… Here are a couple verses from the song “Hurricane,” in the musical Hamilton — and sung by Lin-Manuel Miranda as the character of Alexander Hamilton… — When I was seventeen a hurricane Destroyed my town I didn’t drown I couldn’t seem to die I...The best way to sell books online…
This is a very specific question, but one that has many lessons in the answer… I got a question about how to sell books online. And even if you don’t sell books, it’s worth reading, because the lessons go far beyond a bunch of pages bound up with a cover. Remember,...Feeling is the Secret (to manifestation) by Neville Goddard [One Big Idea]
This is a book Gary Bencivenga recommended… Widely considered THE BEST copywriter of his generation, and one of the greatest of all time. Gary’s copywriting was tested against the best-of-the-best. And he nearly always won. Gary told the story of the process he...The Dimensionalized Benefits technique I learned from Clayton Makepeace…
This is one of those lessons that stuck, that I use in all the copy I write… I first read it from Clayton Makepeace. I’m pretty sure he developed this when working alongside Tom Phillips at Phillips Publishing. Phillips Publishing was one of the giants of direct...Easiest way to book calls with prospects…
Are you selling something worth buying? Let’s start there. Because if you’re not selling crap, this will work for you. Here’s the thing. Most people make selling too freaking difficult. It’s not that hard. Yes, there are better and worse ways to sell any given...The world’s greatest sales letter (that wasn’t)…
Once again, I’ve seen a reference to The Wall Street Journal’s “Two Young Men” letter by Martin Conroy… And, as usual, it’s cited as the most successful sales letter of all time. Which may or may not be true in the absolute sense. But there’s another seldom-told story...Easily find ideas for your ads and content…
Your next big breakthrough is just one idea away… You’ve probably heard the stories. A copywriter or marketer tests a new headline. The new headline multiplies response. Suddenly a loser becomes a winner, a winner becomes a breakaway hit. … Or, alternately, the...