Make More Sales [Simple: Do This]
Here’s a really simple principle that will help you make more sales… It works for products. It works for services. It works for high-ticket sales. It works for low-end consumer products. It works for selling through media, in advertising and marketing. And it works...Hypnotic Copywriting: Quick & powerful tip
This is a really easy technique from hypnosis that will make your copywriting more powerful… It involves the imagination… And how you can capture… And direct the imagination… In a way that will make your marketing copy more engaging. It’s really simple once you get...Viral Marketing [Here’s when to go for it]
I’m NOT usually a fan of attempts at viral marketing… It’s hard to argue with the success stories — like the Harmon Brothers nailing the rainbow unicorn poop for Squatty Potty. BUT… For every success, there’s probably 10,000 wannabe viral advertisements in the viral...AOV Sabotage: How the wrong bonus can kill funnel upsells
This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...Make me VIBRATE! [high-arousal emotions in copywriting]
Some emotions make people take action — others make them shut down… In tomorrow’s BTMSinsiders Monthly Insiders Call (included with membership) I’m sharing brand-new content I’m calling The Hot SECS Method for More Emotional Copywriting. It’s a new and proprietary...“Offensive” Marketing Tip: What will you choose?
I DO NOT use any NSFW language in this video… However, I would recommend you avoid going to look for the song I reference, if you are sensitive to that sort of thing. There’s a song released by the band Tool back in 1996… And it’s intentionally very offensive. It...Small business marketing on a budget?
How do you market your small business on a limited budget? That’s the basic question I got from one of my subscribers… And I can tell you — too many entrepreneurs get this WRONG! They get bad advice… From people who are serving their own interests (not the...Copywriting Tip: Sell The Best Result
“Timid salesmen have skinny kids…” It’s one of those books where you really only need to know the title to get 80% of the value. (It was by Zig Ziglar.) There was a comment on one of my YouTube videos the other day. It was from someone a little timid about promising...Controversial Copywriting Method [David Ogilvy’s diabolical deed]
David Ogilvy once did something he called “diabolical”… In fact, it led to him BURNING an advertisement he’d created for a client. I know, sounds crazy, right? But honestly… He’s not alone in calling this copywriting method controversial. It’s been used and abused by...
