(Controversial) 13 traits of relentless competitors
I just finished a book you’ll either love or hate… The book is Relentless: From Good to Great to Unstoppable. It was written by Michael Jordan’s personal trainer, Tim Grover. (Grover has also trained a slew of other NBA stars — but due in no small part to him being...How to make enough money when starting your biz…
Today’s Mailbox Monday question has a ton of value to give on three levels… — First, for anyone starting any new business venture (no matter whether you sell products or services), there is one really big core lesson to be had, so I’ll start there… — Second, part of...Copywriting Royalties: The #1 Mindset You Need to Get Paid for Performance
First, a BTMSinsiders update… I’ve just published brand new training on Copywriting Royalties and Pay for Performance. For anyone who already has an All-Access Pass, it’s been automatically added to your membership and you can log in now and stream the entire...Break the rules, disrupt your industry, create an exceptional business
You won’t be remembered for doing things the same way as everybody else… If you want to be exceptional, your behavior, by definition, has to be the exception — not the norm. Sometimes, this is dangerous. Doing new things is fraught with risk. There’s an...“The Control Is Your Enemy”
A few weeks back, I wrote a post on 3 Half-Truths About Copywriting… In it, I wrote this… “Have a successful sales letter? That’s your control. Your control is your enemy. You must beat it, as soon as it takes that throne. And once you have a new control,...The future of retail (and anything that can be sold online, including services)
Amazon is at it again… In the last week, they’ve had not one, but two major announcements. The first — last Friday — was their announced agreement to buy grocer Whole Foods. That’s a total coup on the grocery business. And a sign that the one major consumer industry...How to cold-call without sounding like a chump
Monday means it’s time to open up the ol’ mailbox! Once a week I dig into my inbox for YOUR questions about marketing, selling, productivity, business, copywriting, and any other topic that I think will make for a great Breakthrough Marketing Secrets issue. To add...[Video] The Hero’s Journey of Story Selling
The following video may completely change how you use stories in marketing and selling forever… I’ve written before about the PAISA formula I’ve come to love in terms of both its simplicity and power in marketing and selling. At the very core, most good products and...A force more powerful than marketing…
Marketing creates transactions. Identity creates lifelong relationships. I have worked with the world’s best marketing minds. Folks who can create a sales pitch that can fulfill the proverbial promise of “selling ice to Eskimos.” This is a hugely-valuable skill. ...