Easy offers get response [marketing & advertising]

How much thought and effort do you put into creating “easy” offers? That is, offers that are as simple as possible for the prospect to say “yes” to… And I’m not just talking about the offers to make that final sale of your product or service. I’m talking about...

#1 Perfectionism Cure [Marketing]

Got this question from a subscriber… It’s about perfectionism as a marketer… — As simple as it sounds, I am still trying to figure out the right delivery of the first email message I will send about my new product. I know I have to tie the whole thing to a good story...

Writing Copy: You Are Not The Star

Here are the opening lines of today’s video… “When we write copy… “When we put together marketing and advertising pieces… “It’s very easy for us to let our ego — and our arrogance — and our need for acceptance and approval — to get the best of us… “And there’s a...

Client Business: Should I be a specialist or a generalist?

Should you focus your service business? Or should you take any project from any client that will have you? I have a bit of a different answer to this.  That’s the topic of today’s video. First though, the question that prompted today’s video… — Roy, Should I focus on...

Happy Hamilton Day… [+story-selling]

It should come as no surprise… As a long-time Hamilton fan, I have plans tonight to watch the musical on Disney+, with the family. …  Which made me remember this article I wrote a few right around the time Hamilton was on the ascendancy as arguably one of the greatest...

Direct Response vs. Conversion Copywriting: Which is better?

Is there a difference between “direct response copywriting” and “conversion copywriting”? And if so, why the heck would that be important to you? Here’s a hint: there is a difference, and there isn’t. Being a conversion copywriter implies that you’re a copywriter...

This is how you beat the control (copywriting)

A lot of talk is made of “beating the control” in copywriting… Today, a tip for beating the control as a copywriter. That is, creating an ad or marketing piece that generates more response than what’s being used now. There can be all kinds of reasons for this....

Hooks, Headlines, & Leads: Copywriting How-To

It’s one of the most fundamental skills in direct response copywriting… To capture a hook in the form of a headline and lead…  That gets your prospect’s attention…  And pulls them into your selling message. In fact, when you’re getting started as a copywriter, it’s...

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