Yes, copywriters, you should write spec assignments [getting clients]
Some copywriting “gurus” give the dumbest advice… I’m not going to call this one out by name. But it’s definitely one of the short list of copywriting teachers that most newbies flock to when they discover you can get paid for writing. And he said that you should...How to achieve success? [results vs. process]
What result do you want from life? What’s your biggest life success goal? Do you need clients? Do you need to write more winners? Do you want to build your business? Do you want to create a massive impact? This video breaks down the secret to getting the results you...Get better every day…
This one lesson, applied, will have a bigger impact on your life than anything else I could ever teach… This morning, before starting work, I did 38 pull-ups on the gymnastics rings I have hanging from my home office ceiling. Yesterday, I did 36. On my birthday,...How to make your copywriting interesting…
YAWN… That’s the WORST response you can get to your copy. Absolutely the worst thing you can do is to be BORING. Because even if you have the best offer in the world, going to the best market, you’re going to miss out on most (if not all) sales by being boring. I...Sell on value, not on price…
Here’s why I love selling ROI-oriented products… When you’re selling something that will help the client make money, the price is completely disconnected from the actual cost of goods sold. Take copywriting, for example. If I’m creating an ad campaign for a client,...How to generate leads through direct mail…
Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...Emotional Direct Response: Your prospect’s darkest secret… [video]
This might be painful to hear… In this video, I reveal the one core emotion that drives so much of our behavior. Including so much of what we buy. Be careful how you use it. Because if you’re not careful, you could scare off your prospect, and they will not buy. But...Answer objections as you write…
Your biggest enemy in selling — in person or in media — is doubt… The moment your prospect stops believing you, you’ve lost the sale. When I was a selling novice, I hated getting objections. As soon as anyone gave me a reason why they didn’t want to buy, I was out of...Great copywriting comes down to this…
I’ve spent most of my workday researching… I have a handful of new financial promotions I’m developing big ideas for. This one in particular, for me to write. I’ve been digging into all sorts of bleeding edge tech news today. I have a stock I need to write about,...