Marketing Secret Weapon: Audience Segmentation

f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...

Are you an Asker or a Guesser? [video]

Here’s your Video Friday issue — and a question… Are you an ASKER or a GUESSER? Your answer to this may lead to more success at work, on your next project, in personal relationships, and in life as a whole. Plus, how to give yourself more power to create and enjoy...

How to pick clients to prospect to…

Can’t find the perfect clients to prospect to? I have some unexpected advice for you today.  And it could lead you to getting your next great client faster than you ever thought possible. First, the obligatory reminder.  My Mailbox Monday queue piled up.  So I’m...

Is 3% a good conversion rate?

What makes a “good” conversion rate? If you write a promotion and it converts 3% of traffic, is that good? Should you aim higher?  Is that a home-run?  What the heck does it even mean? We’ll get to all of that in today’s essay. First, a reminder.  Normally I set aside...

Get leveraged income streams with copywriting…

So, you wanna make more money? In the world of work, there tends to be a division into two economies (with a hat tip to Dan Sullivan of Strategic Coach for this distinction). First, there’s the time and effort economy.  This is where most employees and even many...

3 Success Lessons from Completing my 100 Pull-Up Challenge

Here’s your Video Friday issue… I did it!  Today, I did 100 pull-ups… It was NOT easy.  I wanted to give up.  But I persisted, and I achieved my goal. In doing so — and reflecting on this success — I was reminded of 3 big lessons that apply throughout your life, far...

Best start for copywriters, part 2…

Yesterday’s essay about email copywriting as a way into your copywriting career must have struck a nerve… Here’s the link if you missed it: Best way to get started as a copywriter… I got a couple replies asking me to go deeper. And I’m sure for every reply, there were...

Best way to get started as a copywriter…

Is this a setup? I have, at times, promoted a specific program on doing exactly what this question asks. And by the end of this email, I’ll surely suggest it again. But this isn’t a setup (at least to the best of my knowledge).  This is, rather, a genuine enquiry into...

Be a better copywriter with CONTEXT

“Sales letters don’t live in a vacuum…” I’ve written and said it many times. Today, someone challenging me to go deeper — and explain my meaning behind the maxim. Remember: it’s not Monday, but I’m doing a week of Mailbox Monday issues. That’s where I answer YOUR...