Solving URGENT Problems vs. Side Problems and Wants [marketing & business]
We’re 2 months into the COVID-19 shutdown, and we’re NOT back to normal… Consumers — and the businesses they patronize — have gone through massive changes. We’re spending more time at home. We’re going out less. Many of us are newly unemployed. Budgets are tight and...Feel like a fraud? Do this… [copywriting]
It’s easy to feel like a fraud or impostor when starting something new… And this could include getting into a new industry… OR it could even be taking on something that’s just new to you because it’s different or a challenge that’s just enough bigger than what you’ve...Get clients fast with joint venture (JV) partners
How do you get other businesses to send you their best clients? Getting clients fast with joint ventures is such an appealing idea… They have a great relationship with their clients and customers… Some of their best clients are a perfect fit for your product or...Podcast: That time I fought off a robber! [email copywriting and marketing]
He stole our iPad — then I used copywriting to get us a new one! It’s been a long time since I’ve told this story. But when I was approached to be on a British podcast about email marketing, it just seemed like a perfect fit. They wanted something fun to talk about on...Where to Start as a Copywriter?
For new copywriters… I’m often asked where to start as a copywriter. What skills to build first? What should you focus on? What’s the best way to succeed fast? I’ve been making my living as a copywriter since 2005… Working independently with clients since 2007… ...The problem with headline formulas… [copywriting]
There are actually 3 big problems with headline formulas… And each one can lead to your copy not working nearly as well as it could. Listen, I understand the appeal. The idea of sitting down and copying out a proven headline. Making your message fit it. Hoping it will...My Top Productivity Hack
Today I wanted to share my top productivity hack… As you’ll see in today’s video… It’s a really simple strategy from Getting Things Done by David Allen. It takes 30 to 60 seconds to implement, on whatever project you’re working on. And it gives you an immediate boost...3 Tips to Rise Above the Advertising Clutter
Every market is cluttered and competitive… Every bit of media is full of ads. Every prospect can easily find and compare you to your 15 closest competitors. So… How do you stand out? How do you get and keep their attention? And how do you translate it into them taking...Focus vs. Getting Experience (for new freelancers)
He said to only have ONE offer… Write ONE piece of copy. Have one go-to project or offer as a new freelancer. That’s the best way to get started, he said. And while I agree with the principle behind the statement… I don’t always think it’s the best advice. I was...
