How to become an expert in any field, fast…
I originally wrote this article in May 2016… Seems even more relevant — and enlightening — and powerful today. I have the kids at home today and am trying to spend as little time working as possible, hence the reprint. Tomorrow we’ll be back to fresh Breakthrough...Customer Acquisition for Small Biz by Dan Kennedy, Michael Masterson, and Roy Furr [Video]
When you have a small business or startup, one of your biggest challenges to overcome is how to acquire customers at a profit. Which is exactly the reader question I got — and answered in today’s video issue… — Roy, My biggest challenge today is how to deal with...The most important skill I’ve ever learned?
He’s among the most successful readers of my work… Are you familiar with Mark Ford? Or perhaps you’d know him by the pen name, Michael Masterson? He’s a best-selling author. He’s a partner in one of the most successful direct response businesses in the world, that...What do you do every day? (success formula)
What you do daily determines your success… What if you were to, for example, launch one Facebook ad every day, for your business? Or what if you were to write one email to your list? Or do one thing to stimulate client demand? Or do one set of exercises? Or read one...Create joy (for business success)
Does your business create joy? For you? For your customers and clients? For your team? If not, why the heck are you doing it? I often write about the maxim that “Problems are markets.” Meaning, when you have a large enough group of people all interested in solving a...The secret to massive long-term profits in your business…
“New customers are the lifeblood of any business…” Right? Well, sure. But that’s only part of the story. Because if you are ONLY focused on getting new customers, and making that first sale… You’re leaving a TON of money on the table. And, in fact, you’re making it...80/20 Sales & Marketing by Perry Marshall [One Big Idea]
What’s the smallest bit of marketing strategy that makes this biggest amount of contribution to your results? That’s the One Big Idea I share in today’s video, about Perry Marshall’s book, 80/20 Sales and Marketing. NOTE: That’s an affiliate link direct to Perry’s...Why I often write about things other than “marketing” (HUGE positioning secret)
After yesterday’s issue, I got another unsubscribe message… Basically, this former subscriber complained that I don’t write about marketing enough. And I guess I get her point. After all, the name of my site is Breakthrough Marketing Secrets. But here’s the thing. If...Do this if you know you could do better… [Goals, Productivity, Habits, & New Year’s Resolutions]
This morning, I wrote an apology note — to myself… I’ll explain in a minute, but first — the context. It’s January 8th. And if recent research is any indication, you have about 4 days left of actually sticking to your New Year’s resolutions. That’s assuming you are a...