ADHD Entrepreneur? This changes everything…

Having ADHD as an entrepreneur can be a blessing and a curse… On one hand, the ADHD brain works in incredible ways… Being creative… Making connections… Finding inspiration… Positioning you as the perfect “visionary entrepreneur.” But with that same brain, you can also...

The 2 Critical Direct Response Marketing Skills

What are the most critical direct response marketing skills you need to develop? Whether you’re working with clients… As a freelancer or an agency… Or if you’re launching your own direct response business… Or all of the above… There are really just TWO core skills you...

The Highest-Quality Website Traffic Source

There’s one website traffic source that’s higher quality and more profitable than any other… This is critical to remember. Not all traffic sources are created equal. Some have distinct advantages over the others. For example, paid traffic is quick and easy to scale,...

Studying the A-List Copywriting Greats?

https://www.youtube.com/watch?v=RonV3466Ix0 Should you study the A-list copywriting greats? And if so, should you try to write copy like them? I totally get where this subscriber is coming from with this question… — Roy, Is it possible to become great at copywriting...

Copywriting Secrets: What your prospects really want

This is the deep, dark psychology most people are afraid of… Your prospects desperately want something… And it’s much deeper than any superficial, surface benefits your offer can provide. But if you can give them this… Even a glimpse of it… They’ll be automatically...

1 thing every great copywriter must master

If you want to be a great copywriter, you must master this one thing… It goes a little above and beyond just writing skills… As you’ll hear in today’s episode. And it’s not even just about being able to write to get response — although that, too, is a prerequisite....

Tripwire Funnels vs. Welcome Mat Funnels

I hate tripwire funnels… Yes, they work. And I don’t actually hate them for the structure or anything. In fact often when I work with clients I’m recommending some variation on a tripwire funnel. Because it’s often the best way to get new customers and clients at good...

Stupid Productivity Tip [I hate that this works!]

I hate this stupid productivity tip… I hate it because it works. But it’s a little more complex than that. I keep coming back to it over and over again, because people keep recommending it to me. And it always happens the same way. First, I resist it, because I...

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   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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