Hooks, Headlines, & Leads [from John Carlton, Bill Bonner, & Marty Edelston]
“How can I come up with attention-grabbing headlines and leads?” I got that subscriber question. And while I’m sure you’d love if I could just give you some automatic formula that worked like magic words… (And while I KNOW there are other marketers who happily prey on...You Need a Waitlist [get clients: positioning for freelancers]
There’s magic in having a waitlist for new clients… That is, a way for clients to get on your FUTURE schedule. Not your NOW schedule. Because if you’re available now, they’re going to think some (not so good) things about you — that I explain in today’s video. But if...Freelance Fee Structure: When & how much to collect [copywriters + other client work]
How much should you get paid, and when, when taking on freelance client work? This is a really simple question. But it’s also really important. And if you get it wrong, you could end up not getting paid for your work. In my 10+ years as a freelance copywriter, I’ve...Sales letter? No — not for this client… [high-level marketing strategy]
Do you think every business needs a sales letter? Well, you’re wrong. At least, not every business needs a traditional, 10,000-word, long-form direct response sales letter. I was talking to someone today whose identity I want to keep confidential. But I will say their...Big Idea Copywriting: How to do it…
It’s probably the highest-paid skill in copywriting… The ability to generate truly BIG ideas. And it doesn’t matter if you’re in direct response — where your results are measured — or in branding — where “impression” matters most. BIG IDEAS are where it’s at. But what...Conversational Copywriting [Warren Buffett, Hemingway, Mark Ford & Roy Furr]
Conversational copywriting isn’t just about style — it’s about results… People buy more when: 1) They understand you, and… 2) They like you. Writing conversationally accomplishes both. But the big question is HOW? Specifically, that’s the question I got from one of my...Lessons from The Titans of Direct Response [interview with Brian Kurtz]
Dan Kennedy called it “The Event of the Decade.” It was Brian Kurtz’s event, The Titans of Direct Response. Brian put it together — with Dan as co-producer — as a memorial event for his dear friend, mentor, and founder of Boardroom, Inc., Marty Edelston. Under Marty —...Podcast PR Trick: Find Shows to be a Featured Guest [Listen Notes]
Podcasts can be awesome for organic marketing… They’re usually free to be on. You have the attention of your audience for as much as an hour, or more. You’re asked to speak about your area of expertise. And they’re usually very friendly to you offering listeners a...My “Expanded Bullet” Email Copywriting Technique [also for blogs, articles, other content marketing]
This is simple, straightforward, and can have you writing more compelling emails, faster… Not only that, the same technique works for blogs, articles, YouTube videos, and other content marketing… It’s my “expanded bullet” email copywriting technique. I came up with...
