You must make offers…

“You might be an idiot if…” Remember the old Jeff Foxworthy sketch, “You might be a redneck, if…”? As a comedy album, it peaked at number 38 on the billboard chart. And it was quite the schtick.  He made fun of people for being rednecks, while also smiling and nodding...

Are you competitive? [gamify your success]

I have a love/hate relationship with competition… It’s too easy for it to get out of hand. My kids — not knowing better — turn EVERYTHING into a competition.  That’s a good way to never be happy. “Last one to…” “My LEGO set is the best…” “You’re not even any good at…”...

You need a strong ego [for marketing & copywriting]

“Ego is the enemy.” That’s actually the title of a book I like and generally agree with, about Stoic philosophy. But it’s also a terrible and misleading statement. Because your ego is your friend.  And having a bigger, stronger, healthier ego is actually the answer....

Case studies are underrated

Sometimes complex marketing problems have simple solutions… I was talking to a neighbor today.  He’s in a business where he’s basically a problem solver. There’s a generic name for people who do what he does.  But it doesn’t really tell you anything — it’s wildly...

Greatness: Motivational Video

Okay, this feels really vulnerable… Today’s Video Friday is very different than anything I’ve ever done. It’s a short 2-minute video.  You could call it spoken word.  It was actually written to go over a hip-hop beat.  But I’ve NOT released it and NOT released it for...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

Enter your info.  Try my daily emails.  Get instant download access to these 5 gifts now. 

Thanks! Check your email to confirm & grab your free goodies...