Removing friction [increase sales]
Do you know the story of Amazon and free shipping? Early in the days of Amazon.com, Jeff Bezos realized he had a problem. He was spending a ton of money on advertising, to get people to come to Amazon to shop — mostly for books, at that time. They were doing okay. ...Irresistible offers: Give me something clear to say yes to
Let’s start with a little thought experiment… Imagine this. You’ve heard raves about a new restaurant opening up in town. The chef — Chef Browning — is apparently one of the hottest young chefs in the world. Legendary. Rumor has it that with your first bite of food...Recovery time and your maximum success…
The last week has been rough… As I mentioned last Friday, all three of my kids were sick. Also, my wife, but not to the same degree. It started last Wednesday. By Thursday afternoon, we had three kids with fevers over 100. I actually grabbed a piece of paper on...Solving complex, multi-part marketing challenges…
Here’s where business gets fun… Sometimes my Mailbox Monday questions are rather simple in nature. I often feel like the only answer I need to write to, “How do I get my first copywriting client?” is, “Go out and knock on doors, making offers, until you get one.” ...3 hours of Jay Abraham’s moneymaking secrets…
Today’s Video Friday is very different… All 3 of my kids came down with the flu yesterday, and I’ve spent most of my day with them. In the couple short hours I have to work today, I’m not going to produce a video. (I also want to keep pretty quiet because they’re...How to change bad habits… [Charles Duhigg]
Your habits can be your best friend or your worst enemy… On September 1st, 2016, I started a habit of stepping on the scale every single morning, immediately after waking up. And entering my weight into a spreadsheet to track it. This simple habit drastically altered...The Sanctity of Deadlines
This will serve as both a lesson and an update… I’ll start with the update bit. As you probably know, I closed registration to my BTMSinsiders training library on December 31st. Since its inception over a year before, I’d significantly undercharged for the monthly...What’s your word?
Last year, my word of the year was PROCESS… I knew that in order to take my business to the next level, I’d need to be better about creating and implementing processes. It’s still a work in progress — as is all of life, for those on a growth path. But through making...The research that leads to great copywriting…
I’m back and ready to make 2019 a great year! I have a ton going on and I won’t get into all of it here. But I’m excited. Excited for the possibilities, yes. But also excited for the new sense of purpose and self-imposed discipline that will help me achieve new...