Don’t wait for your destiny to choose you…

Too many people go through their lives waiting for opportunity to come from the outside… That doesn’t work. Destiny won’t choose you. Opportunity won’t fall in your lap. To turn a phrase, the bull won’t grab itself by the horns. Here’s what you need to do to live your...

John Carlton’s 3 stages of freelance success…

Proper expectations prepare you to succeed… The easiest way to end up feeling like a failure — at anything — is to expect success in situations where it’s unlikely or even impossible. Let’s say someone promises you the moon.  They tell you they’re going to make you a...

“Your marketing campaign failed, now what?”

What I’m about to share with you could dramatically increase your win rate or batting average, across all the marketing campaigns you run… As I’m pretty sure I’ve shared before, my word for the year 2018 is PROCESS. That is, I’m working on as many processes within my...

The most profitable part of marketing that everybody hates…

Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters.  Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money…  That’s a...

One more piece of advice I should’ve given you yesterday…

Here’s an ugly bit of advice that most wannabe copywriters and marketers (and entrepreneurs in general) don’t want to hear… In yesterday’s Mailbox Monday, I shared how to break into copywriting. And specifically, I gave my tough love advice that if you’re not out...

How to break into copywriting (proven method)

If you’re one of those people who keeps wondering what it takes to get started in copywriting, you’re either going to love or hate this… It’s Mailbox Monday.  Which means it’s time to answer YOUR questions. To have your question answered in an upcoming issue of...