Chris Wright on the Fast Track to A-List Copywriter Status

Chris Wright on the Fast Track to A-List Copywriter Status

Just one promo he wrote has already made $90 million… And he’s racking up win after win. Chris Wright was practically a baby when he became my copy coaching client back in 2014… And flew from Brighton, England to Lincoln, Nebraska for my Advanced Direct Response...
Why you NEED to feel good [entrepreneur success secret]

Why you NEED to feel good [entrepreneur success secret]

I had a hard parenting moment right before recording this episode… Right before dropping my kids off at school, something happened to my 7-year-old daughter. She said her day was “ruined.” And honestly, if it weren’t for something I am doing nearly every morning… A...
The only two human stories [from Brendan Burchard]

The only two human stories [from Brendan Burchard]

I’m obsessed with storytelling and story selling… I mean, my FIRST big training through BTMSinsiders was The Story Selling Master Class. Most of my best marketing campaigns have been built around a compelling story. And frankly, if I write copy that doesn’t have a...
The #1 way to validate your business idea

The #1 way to validate your business idea

You have big dreams of what your business could be… But you’re still trying to nail your perfect plan, your perfect offer, your perfect product or service. The question then is… How do you move past this designing phase? How do you validate and launch your offer, your...
365 Days of Thanksgiving

365 Days of Thanksgiving

This is my last episode before Thanksgiving… I’ll be back Monday with the next Breakthrough Marketing Secrets. And, like most people here in the US, I’m thinking about the holiday… But I’m also thinking about the best intentions for — and spirit of — this...
Learning from failure [marketing lesson]

Learning from failure [marketing lesson]

Every failure can be a massive learning opportunity — especially in marketing… And if you catch them early, in an active campaign… You might even be able to pivot and increase profits, right then and there! I’m part of a huge Black Friday bundle offer… Which has...
How to write copy that converts [for lead generation or…]

How to write copy that converts [for lead generation or…]

I love when I get SPECIFIC questions — like today’s about lead generation copywriting… I get a TON of questions I could answer in my weekly Mailbox Monday episodes. But something vague like “help me get more traffic to my website” just doesn’t cut it. Because there’s...
You have what it takes!

You have what it takes!

“What do they have… That I don’t?!” It’s easy to look at someone who appears to have it all figured out… Who appears to have the success we want… Who seems to be living the life we want to live… And try to figure out what they have, that we don’t. Today, I...