Client-centered sales and marketing
So much of what makes a great salesperson is their perspective… And this applies when you’re selling one-to-one, as a salesperson, as well as one-to-many as a marketer or advertiser. You really have two places you can focus. — You can focus internally, on yourself. —...Copywriting: If you don’t feel it, kill it…
Today, let’s talk about the pain of creativity-for-hire… And then what to do when your writing turns into a hard slog. Our starting point… Copywriting is HARD. Anybody that’s telling you that it isn’t is trying to sell you a magic pill. And magic pills may be pills,...Can you be FUNNY and still sell?
Knock, knock… Who’s there? A salesman… GO AWAY! Have you ever tried to be funny as part of a sales message? How did it work for you? Or maybe you’ve heard you’re not supposed to use humor in copy… And so you’ve stifled every one-liner, pun, or humorous quip that’s...The 1-Page Marketing Plan by Allan Dib [One Big Idea]
I didn’t want to review this book — and at first I hated it… And yet, The 1-Page Marketing Plan by Allan Dib has nearly 1,000 reviews on Amazon — and the average is 4.8 stars! Was it something wrong with ME? Was it something wrong with THE BOOK? And is there still...What do you say when you talk to yourself?
You are ALWAYS telling yourself stories… Have you ever used the phrase “hard-earned money”? If so, what were you actually saying about money? That it is hard to earn? That it’s hard to come by? How do you think that belief manifests itself in your life? And yet, as...In defense of branding…
Do I contradict myself? Very well then I contradict myself; (I am large, I contain multitudes.) — From Walt Whitman’s Song of Myself Yesterday, I railed on brand marketing as full of, and I quote, “Buzzwords and Bulls***.” Today, I’ll do the branding folks a favor...Buzzwords and Bulls***
“Now what I’m going to say may sound indelicate…” — Alexander Hamilton, from the song Non-Stop, in the Hamilton musical … So… How do I put this in a way that: — Is useful to you, and… — Doesn’t totally offend the roomful of people I just had lunch with? I’ll try… The...Selling the TRUTH (versus “magic pill” promises)
People are lazy, impatient, entitled, gross, selfish jerks… … At least, many of the world’s best copywriters will tell you that. And, they’re not making it up. In fact, this conclusion is based on a very interesting form of science that most academic research done...How to Win Friends & Influence People by Dale Carnegie [One Big Idea]
Most people are too consumed with what’s going on in their own heads to actually be interesting to others… How to Win Friends & Influence People by Dale Carnegie is STILL one of the best-selling business books of all time, closing in on a century after its...