Are you competitive? [gamify your success]
I have a love/hate relationship with competition… It’s too easy for it to get out of hand. My kids — not knowing better — turn EVERYTHING into a competition. That’s a good way to never be happy. “Last one to…” “My LEGO set is the best…” “You’re not even any good at…”...Do this 1st when starting as a copywriter… [not what you think]
The real secret to success as a copywriter is not what you think… Read the books and study the classic gurus, and you’re going to get all sorts of advice. — Study old ads. — Copy famous ads and sales letters by hand. — Buy my course! … And so on, and so on. All of...Clayton Makepeace Copywriting Outline & Checklists [One Big Idea]
This one big idea can make you a much better copywriter… I decided NOT to do a book this week, but another resource I got from one of the world’s greatest copywriters — Clayton Makepeace. It’s the Clayton Makepeace PDF of copywriting checklists that I got as a poster,...You need a strong ego [for marketing & copywriting]
“Ego is the enemy.” That’s actually the title of a book I like and generally agree with, about Stoic philosophy. But it’s also a terrible and misleading statement. Because your ego is your friend. And having a bigger, stronger, healthier ego is actually the answer....Case studies are underrated
Sometimes complex marketing problems have simple solutions… I was talking to a neighbor today. He’s in a business where he’s basically a problem solver. There’s a generic name for people who do what he does. But it doesn’t really tell you anything — it’s wildly...Why improv acting makes you a better marketer, speaker, and content creator
I remember a terrible moment from a conference I attended… There was a person who was not quite a fit for the culture of the conference who had insisted on doing the introductory speech. And because of her connection to the host organization, she got the gig. She was...Freelance email copywriting — building your offer and getting started
If you don’t have an offer they’ll buy, you won’t make the sale… I’ve written over and over again about how to get started as a copywriter. And yet I still get the same question asked, over and over again. How do I get started as a copywriter? How do I get started as...Greatness: Motivational Video
Okay, this feels really vulnerable… Today’s Video Friday is very different than anything I’ve ever done. It’s a short 2-minute video. You could call it spoken word. It was actually written to go over a hip-hop beat. But I’ve NOT released it and NOT released it for...What marketer Dan Kennedy discovered when he was deep in debt…
When marketing guru Dan Kennedy was in debt and collections agencies were chasing him, they did something interesting… This was long before he was the marketing guru we know today. He was a struggling entrepreneur, in a little over his head, and trying to make things...