7 Steps to Beat Your Competition

Do you sell in a competitive market? Are there other service providers who do what you do?  Other products that solve the same problem? …  And do you worry that some might be better than you? Well, good news. I’m going to share 7 steps you can use to completely...

Marketing language now: Aspirational vs. Life Preserver

During the 2008 crisis, nearly every get rich in real estate guru went out of business… These were people who were THRIVING up until 2007. They were helping people who were NEW to real estate learn how to make money in real estate. And because there was so much...

Tribute to Clayton Makepeace

F###! Take this virus seriously.  It will take our friends, our loved ones, and our heroes.  Call it social distancing.  Call it physical distancing.  Call it staying at home.  Do it!!! I’m hurting so much right now. I learned that we lost Clayton Makepeace to a...

Parasite marketers exploiting crisis (the ethics of selling now)

I’m running paid ads right now… … And I’ve been called a “parasite.” The following are my thoughts on this criticism, and the ethics of selling now. Here we are in the middle of the coronavirus crisis… Thousands of people have died.  Hopefully that number doesn’t...

Marketing now: Talk to the LIZARD BRAIN

This has come up at least half-a-dozen times in the last week… I’m stressed right now.  I’m sure you are, too.  Our families are.  Our teams and employees are.  Our customers and clients are. We’re stressed about the virus and its health impacts. And we’re stressed...

Strategic Thinking in a Time of Crisis

They said I should share this with you… Normally, I would only release my Monthly Insiders Call recordings with my BTMSinsiders All-Access Pass holders. But yesterday’s call, covering Strategic Thinking in a Time of Crisis PLUS Marketing in a moment of Social...

A huge takeaway on how to sell with stories, from a student…

I love seeing people succeed… Back in 2014, I started working with a young British copywriter named Chris Wright.  We did a 12-month copywriting coaching arrangement.  And as part of that, he also flew over from Brighton, UK to Lincoln, NE during a very cold November,...

Remote Work Call Booking for Sales and Client Calls

This has saved me (at least) dozens of hours in the last couple of years… It’s also been critical in collecting thousands in revenue in the last couple weeks, since this whole coronavirus crisis started. It’s a simple tool for booking calls. Booking sales calls....

The power of a clear solution (close sales easily)

Your prospect wants a clear solution — it will make them happy to give you money… In selling, there’s practically nothing more powerful than clarity.  Clarity that your product or service will solve your prospect’s problem. With clarity, it makes it easy for them to...

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