Memento Mori: Remember, you will die…

Talking about marketing every day gets boring — so let’s talk about death… I’m certain this will come back around to marketing, selling, persuasion, and business eventually.  But seriously, let’s spend a little time talking about dying. The people I’ve known and...

Do what makes you uncomfortable…

Comfortable is a lie… I’m not talking about your mattress, or your pillow, or your clothing.  It’s a virtue of any one of those things to actually be comfortable.  It’s good to have a comfortable mattress — it may actually help you sleep better, and better sleep can...

What to do when you’re smarter than your mentors…

Today’s issue should be fun — we get to talk about being better than people! OK — for those who know me, you know that’s a little tongue-in-cheek.  A little. To get anywhere in life, I think you have to have a nice little mix of arrogance and humility. Wanna make it...

Take calculated risks with your marketing…

Today’s Video Friday issue includes a mistake… Well, not quite a mistake.  But it does involve a risk I took that kinda upset my boss at the time. That said, it was a smart risk to take.  And it paid off at least well enough that it didn’t earn me a spot in the...

When you say no, do you feel guilty?

Most of us suck at assertiveness. In one context, we may be incredible at saying what we want and sticking to our guns. Let’s say you have a weekly poker night with friends.  You have a long-running relationship.  In this context, everyone is on roughly equal...

A few things, done right…

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” — Bruce Lee Every day, I have to decide what to write about.  Today, being no exception. And I have a constant struggle.  Do I try to bring you...

Show me the money…

“Show me the money…” What a good little phrase.  If you’re the script writer for Jerry Maguire, you couldn’t have come up with a more quotable phrase — executed to perfection in the movie… But if that’s what you think this essay is about — well, you’ve been...

How to train new copywriters…

Let’s look at copywriting from another perspective — the client’s… It’s Mailbox Monday.  Which means today is the day for me to answer YOUR questions.  About marketing, selling, copywriting, business, life, whatever… To have your question answered in an upcoming...

How to build quick rapport — 3-step formula [video]

There are three critical steps to building rapport… This applies in selling.  In networking.  In personal conversations. And it has NOTHING to do with making yourself look good.  (That’s a huge misconception and mistake most people make in trying to build rapport.)...

Why people reject you (and your marketing)

We like to think of ourselves as rational creatures… As someone who writes for the investment markets, I’ve grown incredibly cynical of the idea of a “rational market” — assuming that the mass of individual human being investors that make up the market will behave...