Your sales copy could be INCHES FROM GOLD…
How far are you from striking gold? I’ve seen it happen over and over again… Copy that’s good… Sometimes really good… Written by copywriters I respect… Still is missing something. Maybe there’s too much in some areas. Maybe not enough in others. Maybe something is...Outrageous Advertising? YES! It works…
Is your copywriting deadly dull and boring? Too many copywriters, marketers, and entrepreneurs try too hard to look “good” and “professional.” As a result? They come across as too dang vanilla for anybody in their market to actually care about them. Today’s issue is...Copywriting Headline Formulas [how do you use them?]
Who else wants a secret copywriting headline formula that will make you rich without any work?! (Note the dripping sarcasm.) I have mixed feelings about headline formulas, as you’ll see in today’s video. On one hand, I absolutely learned them, have used them, and...Watch this to overcome life’s challenges [dealing with discomfort]
How willing are you to be uncomfortable? This can mean stepping on a stage… Getting on a client call… Talking to someone new… Dealing with a stressful relationship situation… Making a sales pitch… Presenting price to clients… Or 1,000 other scenarios that can cause...3 Choices to Get Clients [freelance business]
Ever feel STUCK trying to figure out how to get clients? You can go YEARS with a business that’s only kind of working… Finding freelance listings… Relying on gig sites and odd jobs… But mostly feeling like your business and career are a whole lot LESS than they could...No Email List, No Funnels, No Website (launching your client biz)
You are NOT building some big scalable mass internet marketing business… Not if you’re launching a copywriting business — or other expert service or client business. And if you behave like you’re building some product to sell some offer en masse… You’re going to be...Get clients easier when you do this…
This is one of those “one weird tricks” that’s really not that weird… It’s also not that much of a trick. It’s a really simple thing to do. That will help you get clients much easier. Good clients probably won’t even become...Story Selling: Why “story leads” work [3 Pillars of Story Selling]
“Story leads” are working well this year… I’ve seen a ton of copywriters talking about it online. Open your sales letter, VSL, or other piece of marketing copy in the middle of a story. Then loop that story into your sales pitch. And it just works. Maybe as well as...Dan Kennedy’s USP Question [unique selling proposition]
This question makes you a selling superstar… “Why should I, your perfect prospect, choose to do business with you… Over every other option available in the marketplace… Including doing it myself, going with a competitor, or doing nothing at all?” I know I got it...
