Direct marketing will be transformed in the next 10 years…

What if everything we know about marketing is wrong? I’ve had a handful of conversations that — to me — suggest that within the next 10 years we’re going to see a massive shift-change in what “direct marketing” looks like. Don’t get me wrong, I’m NOT giving up direct...

10X affirmations (that are not total BS)

I have a love/hate relationship with affirmations… On one level, I absolutely believe and agree with the idea that, “What you think about creates your reality.” The emotions and thoughts you repeat — especially at a subconscious, habitual level — influence how you see...

Tough words of wisdom for wannabe six-figure copywriters…

“The truth?  You can’t handle the truth!” I’m slammed today.  Scheduled too tight to put in the time needed to write a brand new Mailbox Monday issue of Breakthrough Marketing Secrets.  But I still want to deliver far more value than you’re paying for in getting these...

Getting Things Done (GTD) by David Allen [One Big Idea]

What’s the biggest, most important idea I took out of one of the most popular productivity systems today? The system is in the book Getting Things Done: The Art of Stress-Free Productivity, by David Allen.  (Also available in audiobook.)  You’ll have to watch the...

The hidden power in the words you use…

Your words are POWERFUL… Your choice of words is powerful. Not just what you think you’re saying.  But the layers of meaning hidden underneath. This is critical in self-development.  And I want to talk about that today.  But it’s also critical in persuasion.  So I...

Writing for today’s audience…

I’ve resisted this for years… I want to believe you are smart. I want to believe you are sophisticated. I want to believe you are discerning. I want to believe you will think critically about my marketing messages. I want to believe you will engage with thoughtful...

Make money like an Entrepreneur (without risking it all)

Do you have what it takes? This is a HUGE challenge for many wanna-be and gonna-be entrepreneurs. Embracing the entrepreneurial mindset — and all that means… So you can start making money like an entrepreneur — instead of an employee. But dealing with the VERY REAL...

Willpower Doesn’t Work by Benjamin Hardy [One Big Idea]

If willpower doesn’t work (to achieve your goals, reach success, etc.) — what does? Well, you’ll have to watch the video to find out.  It’s the one big idea I took away from Willpower Doesn’t Work: Discover the Hidden Keys to Success by Benjamin Hardy. There’s a lot...

I was right (did you listen?)

Okay, I’m going to try to not be too cocky, but… I was right. I hope you listened. And heeded my advice. Because reader after reader has emailed me to tell me how right I was — and how they’ve enjoyed tremendous success in getting clients, following my advice. So,...

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Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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