What’s next for Breakthrough Marketing Secrets?

What’s next for Breakthrough Marketing Secrets?

Today I’d like to talk about a marketing and sales strategy built around the simple question, “What’s next?” If you’re reading this right now, it already worked on you as a copy mechanism. This is important to observe. People always want to know what’s next. It’s why...
The most controversial copywriting topic I’m sharing

The most controversial copywriting topic I’m sharing

Hello and welcome to Copy Tuesday! Today’s topic is the most controversial topic I’ll be sharing and going deep on at my workshop next month. And for those of you who are new to my emails, the registrations are now closed and you’ve missed out on attending live (which...
Simple question: should I use text or graphic emails?

Simple question: should I use text or graphic emails?

I caught an interesting article from Target Marketing the other day on plain text emails. And I thought I’d take advantage of today’s Web Wednesday issue to take this head-on. Let’s start at the beginning… What’s a plain text email? Well, it’s not quite like the ones...
Warning: Explicit language, will be offensive to some readers

Warning: Explicit language, will be offensive to some readers

That warning in the title of this post is NOT hyperbole. It’s not a mere gimmick. So if you’re offended by profanity, you oughta just skip today’s article. There was a recent blow-up on Facebook about the use of profanity in advertising. Specifically, one marketer had...
A short story…

A short story…

A short story… The last “real” job I had started in the marketing department of a company that published and sold IT training videos on the internet. (This was my first and last “real” marketing job before going out on my own as a highly-celebrated marketing...
The truth about what business you’re in…

The truth about what business you’re in…

I lived for a few years in Oregon, where there is a car service business named Oil Can Henry’s. On the surface, you could describe Oil Can Henry’s much like any other drive-through oil change business. You line up in back, then drive into the garage. You’re parked...
How to become a kick-butt autoresponder copywriter

How to become a kick-butt autoresponder copywriter

It’s Web Wednesday, and I’m going to bend the rules a little bit. I got a question that came in the ol’ mailbox from Tony Zare, a copywriter who will be joining us in Lincoln next month for my workshop. It’s about writing email autoresponders. And so I’m going to...
So you wanna tell an emotional story?

So you wanna tell an emotional story?

Yesterday I wrote about how green copywriters can get better, fast. I’m going to use today’s Copy Tuesday post to dive into the whole “emotional writing” thing from another angle. I was just working with one of my copy coaching clients on telling a story that may...
How green copywriters can get great fast

How green copywriters can get great fast

Hello and welcome to another Mailbox Monday here at Breakthrough Marketing Secrets! If you’re newer, you should know Mondays are the days where I answer YOUR questions. Shoot me an email with your question on marketing, business, selling, life, or whatever to...