Hello and welcome to a very special Halloween issue of Breakthrough Marketing Secrets! I say it’s a special Halloween issue because, well, today is a holiday (at least in many parts of the world)… And I’m going to use this oddball holiday to underscore one of the...
Today I’d like to talk about a marketing and sales strategy built around the simple question, “What’s next?” If you’re reading this right now, it already worked on you as a copy mechanism. This is important to observe. People always want to know what’s next. It’s why...
“Funnel.” As in, “sales funnel.” As in, what you do to take someone who is brand new and first being exposed to your business, and build your relationship to them to the point of maximum exchange of value for revenue. For those who are deep into the world of internet...
Hello and welcome to Copy Tuesday! Today’s topic is the most controversial topic I’ll be sharing and going deep on at my workshop next month. And for those of you who are new to my emails, the registrations are now closed and you’ve missed out on attending live (which...
Hello and welcome to another Mailbox Monday! While I sometimes feel redundant starting every mailbox Monday this way, it’s gotta be said… Today is the day where I answer YOUR questions. About marketing, copywriting, business, life, the works! Just drop me a line at...
The following is part of a much bigger report I wrote a few years back on how to create a unique selling proposition for your business. It’s essentially a “Cliff Notes” version of Differentiate or Die, by Jack Trout and Steve Rivkin. I recommend you pick up the book...
I feel like an old-school hip hop emcee — “When I say feast, you say famine…” “Feast!” “Famine!” “Feast!” “Famine!” If you’re a freelancer, you know it well. Heck, almost any small business (and many big businesses) knows it well. One month, you’re on top of the...
I caught an interesting article from Target Marketing the other day on plain text emails. And I thought I’d take advantage of today’s Web Wednesday issue to take this head-on. Let’s start at the beginning… What’s a plain text email? Well, it’s not quite like the ones...
That warning in the title of this post is NOT hyperbole. It’s not a mere gimmick. So if you’re offended by profanity, you oughta just skip today’s article. There was a recent blow-up on Facebook about the use of profanity in advertising. Specifically, one marketer had...
Hello and welcome to another Mailbox Monday… It’s time to answer YOUR questions! Today, another on The Titans of Direct Response event from last month. This one, on takeaways for new copywriters. I’m going to dive right in because time is tight today! Hi Roy, How are...
A short story… The last “real” job I had started in the marketing department of a company that published and sold IT training videos on the internet. (This was my first and last “real” marketing job before going out on my own as a highly-celebrated marketing...
I lived for a few years in Oregon, where there is a car service business named Oil Can Henry’s. On the surface, you could describe Oil Can Henry’s much like any other drive-through oil change business. You line up in back, then drive into the garage. You’re parked...
It’s Web Wednesday, and I’m going to bend the rules a little bit. I got a question that came in the ol’ mailbox from Tony Zare, a copywriter who will be joining us in Lincoln next month for my workshop. It’s about writing email autoresponders. And so I’m going to...
Yesterday I wrote about how green copywriters can get better, fast. I’m going to use today’s Copy Tuesday post to dive into the whole “emotional writing” thing from another angle. I was just working with one of my copy coaching clients on telling a story that may...
Hello and welcome to another Mailbox Monday here at Breakthrough Marketing Secrets! If you’re newer, you should know Mondays are the days where I answer YOUR questions. Shoot me an email with your question on marketing, business, selling, life, or whatever to...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
