Roy Reacts: My 1st 4-Star Review!

Roy Reacts: My 1st 4-Star Review!

Oh no he didn’t! I got a 4-star review for my Story Selling Master Class?! The headline for the review was… “Honest review (starting with the negatives)” … And then he went on to say my training was UGLY! (Okay, “plain-looking.”) … And he said he wanted to...
One Thing to Do Now to Maximize Productivity [performance hack]

One Thing to Do Now to Maximize Productivity [performance hack]

Is this one thing the most powerful productivity hack? I’ll admit, I haven’t been as productive recently as I’ve wanted. Or, maybe I want to say… I haven’t gotten as much DONE as I’ve wanted. Because I’ve been doing plenty of work… I’ve been plenty busy. But when I...
NLP Copywriting: Buy vs. Invest [frame control]

NLP Copywriting: Buy vs. Invest [frame control]

I want to show you how to frame ideas using NLP copywriting… This is a hugely-important concept. Imagine a piece of art. That art could be stuck to the wall with thumb tacks. Or you could find or build the perfect frame for that art. That presents it in just the right...
Copywriting Scam: Roy responds to “how to do it” question

Copywriting Scam: Roy responds to “how to do it” question

They literally asked me how to SCAM customers through copywriting! This subscriber clearly doesn’t know my work. Because when I asked them to share their biggest challenge or question I could respond to with a video, here’s what they asked… “How to write scam product...

Copywriting Tip: Short vs. Long Copy [which is better?]

What’s better: short copy or long copy? The debate has raged for decades. Too many copywriters treat their side like dogma. And — admittedly — I’ve been guilty of that in the past, too. But the reality is much more nuanced.  More interesting.  And more useful. Because...

This ONE WORD makes you a Copywriting Genius

There’s one word  you can use to become a copywriting genius… And a marketing genius…  And an advertising genius…  (And a sales genius, too!) Have you guessed it? If you KNOW it, you’ll recognize this one word is the secret behind so many top copywriters’ success....
Marketing money math that could make you rich…

Marketing money math that could make you rich…

Do you know the #1 most important number in YOUR marketing? When you figure out what this number is… And how to work it in your favor… You have the potential to show up bigger… Get more of your market’s attention… Get more customers, faster than competitors… And...
Copywriting Tip: Make your prospect feel smart

Copywriting Tip: Make your prospect feel smart

Today, a short and sweet tip for copywriters… Make your prospect feel smart! The better you can do that, the more they’ll like you, and the more your pitch will resonate. Today’s video is quick — just under 3 minutes. But it’s also incredibly powerful. Especially...
You Need a Waitlist [get clients: positioning for freelancers]

You Need a Waitlist [get clients: positioning for freelancers]

There’s magic in having a waitlist for new clients… That is, a way for clients to get on your FUTURE schedule. Not your NOW schedule. Because if you’re available now, they’re going to think some (not so good) things about you — that I explain in today’s video. But if...
Big Idea Copywriting: How to do it…

Big Idea Copywriting: How to do it…

It’s probably the highest-paid skill in copywriting… The ability to generate truly BIG ideas. And it doesn’t matter if you’re in direct response — where your results are measured — or in branding — where “impression” matters most. BIG IDEAS are where it’s at. But what...