Copywriting Tip: Make your prospect feel smart

Today, a short and sweet tip for copywriters… Make your prospect feel smart! The better you can do that, the more they’ll like you, and the more your pitch will resonate. Today’s video is quick — just under 3 minutes. But it’s also incredibly powerful. Especially...

You Need a Waitlist [get clients: positioning for freelancers]

There’s magic in having a waitlist for new clients… That is, a way for clients to get on your FUTURE schedule. Not your NOW schedule. Because if you’re available now, they’re going to think some (not so good) things about you — that I explain in today’s video. But if...

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