Top 10 Breakthroughs of 2014: #3

Top 10 Breakthroughs of 2014: #3

Hey… Have a safe and happy time tonight, if you’re out celebrating New Year’s Eve. Continuing our countdown… Top 10 Breakthrough Marketing Secrets articles of 2014: #3: 9 ways direct mail will make you a better marketer (from Brian Kurtz at Boardroom/Bottom Line)...
Top 10 Breakthroughs of 2014: #4

Top 10 Breakthroughs of 2014: #4

Hey there, how’s it going? Ready for the New Year to start? I know I am! I have some exciting things in the works. And next week I’ll be back with brand new content. Including why you should abandon your New Year’s Resolutions, and what you should do instead. But...
Top 10 Breakthroughs of 2014: #5

Top 10 Breakthroughs of 2014: #5

Welcome back! I hope you’re having a safe and happy holidays. Today we continue our countdown through the most popular articles of 2014. Top 10 Breakthrough Marketing Secrets articles of 2014: #5: A dozen takeaways from The Titans of Direct Response once-in-a-lifetime...
Top 10 Breakthroughs of 2014: #6

Top 10 Breakthroughs of 2014: #6

On we march, counting down toward the #1 most popular Breakthrough Marketing Secrets article of 2014 — today, #6! Top 10 Breakthrough Marketing Secrets articles of 2014: #6: Stupid Slogans A bit of a rant, this one was fun to write! While I’m in general not a huge fan...
Top 10 Breakthroughs of 2014: #7

Top 10 Breakthroughs of 2014: #7

Merry Christmas! I hope you’ve been enjoying your holiday today, and while I am sending an email and want you to read it, I also hope you’ve taken some time to step away from the computer, put the phone down, and really enjoy the company of others today. (And if you...
Top 10 Breakthroughs of 2014: #8

Top 10 Breakthroughs of 2014: #8

Continuing our countdown through the top 10 articles of 2014… Top 10 Breakthrough Marketing Secrets articles of 2014: #8: How to get your first copywriting client (lesson for ALL marketers) This is where I first shared my secret of the “irresistible offer letter.” A...
Top 10 Breakthroughs of 2014: #9

Top 10 Breakthroughs of 2014: #9

Continuing with our Top 10 list of the most popular articles from 2014… Top 10 Breakthrough Marketing Secrets articles of 2014: #9: How Product Launch Formula guru Jeff Walker is manipulating “Launch” book buyers This one even got a response from Jeff on Twitter! (You...
Top 10 Breakthroughs of 2014: #10

Top 10 Breakthroughs of 2014: #10

It’s time for my official Top 10 list of 2014! As I explained last Friday, I’m taking the next 10 weekdays (today through January 2nd) to share what the top 10 most popular articles from Breakthrough Marketing Secrets were in 2014. (Based on website analytics.) I’ll...
The consistent winner of running a limited-time sale

The consistent winner of running a limited-time sale

A few months’ back, I was talking to a friend, who works in marketing at a company many of my readers would recognize. I commented on a particular piece of copy, that I thought was particularly compelling. And she told me that yes, it was performing pretty well. But...
What your email list is worth…

What your email list is worth…

It’s Web Wednesday. And admittedly, this is my least favorite “theme day” of the week. On Mailbox Monday I get to answer YOUR questions — which definitely makes me feel like I’m delivering content you’ll find valuable… On Copy Tuesday, we talk copywriting — a huge...
How to write great bullets (#1 copywriting skill)

How to write great bullets (#1 copywriting skill)

Today, on this Copy Tuesday, perhaps THE single-most important copywriting skill… Proof Point #1… My second freelance copywriting client ever was Ken McCarthy. He’s the guy that put on the very FIRST internet marketing seminar back in 1994, featuring Netscape’s Marc...
Head down, grind it out… (7 tips for hyper-productivity)

Head down, grind it out… (7 tips for hyper-productivity)

I meant to start writing today’s email quite a bit earlier today. Unfortunately, I didn’t get around to it. I stuck my head down in a couple client projects, and started grinding it out. And I’ve only now looked up with too little time before I’m supposed to hit...
The best way I know to increase your income…

The best way I know to increase your income…

This is the one concept that’s led to more income increases for me personally than anything else. It’s leverage. Nice word, huh? But what the heck does it mean? Well, a lever lets you move a heavier weight with less force. The longer the lever — the greater the...