Remember those little stickers that would often appear in direct mail — the ones you had to peel off and stick on the reply card as part of sending it in? For example, the direct mail might offer a free gift for fast response, and you had to peel off the “Free Gift”...
I just saw a job listing for “Startup Sales & Marketing Associate…” I’m not looking, but I was curious, so I clicked. It was a locally-based startup (we have a lot of them). There were plenty of details about what they expected from the position. I tried to read...
I like to argue that media doesn’t change anything… As a dyed-in-the-wool direct marketer, I’m using the same core techniques and motivators as direct marketers were using 100 years ago in mail order. The people we’re selling to are a few generations removed. The...
I’m working on my next book… But this post is not about my book. It’s about a thinking process I just applied earlier today, in relation to my book. And I thought I’d share — because by applying this thinking process, I know you’ll have even more success on your...
Today, a completely different approach to Mailbox Monday! What do I mean? Well, first off: I love you. I’ve known for a long time that Breakthrough Marketing Secrets attracts a different kind of reader. I have a lot of top copywriters read daily, and often respond. ...
It’s Friday and I’m feeling a bit reflective… I was thinking about a conversation I had a while back. It involved a family member of a famous business guru, who shall remain nameless, and one other person. This person was talking to the family member, talking about...
Humor me for a rant? I was paging through my Feedly feeds today, at least the ones about Marketing. And I realized just how often “Content Marketing” was coming up. It started to frustrate me. Because here are all these websites spending precious space talking about...
Let’s talk price… There are a ton of decisions to be made around pricing a product or service. And if you’re like most people in business, you’ll make all of those decisions on gut feeling. If you’re like a few really good business people, you’ll then apply some...
All the best copywriters I know follow the LEGO method… That’s what I call it, at least. I was listening to A-list copywriter (and Titan of Direct Response) Parris Lampropoulos, on The Truth About Marketing with Kevin Rogers. You should listen to both parts of the...
I’m going to show you one of the fastest ways to get cash out of any business that’s been running successfully for at least 6 months… This won’t necessarily work for startups. And if you’ve never had a customer, it won’t work for you. But if you’ve been running...
Most people have no clue how much chatter and distraction really goes on in their minds… I’d started studying meditation around the year 2001 or 2002. It was when I first discovered the fields of human potential and transpersonal psychology. When I studied mysticism...
I’ve struggled on my latest client project… It’s actually a little behind where I wanted it to be at this point — I initially planned to complete it a couple weeks ago. But I was missing the mark by just a couple degrees, and so I’ve had multiple rounds of rewrites,...
What does money mean to you? This sounds like a simple question, on the surface. But I’ve spent at least the last decade passively observing how different people think about money. And in the last few years, I’ve paid attention a lot more actively. Especially as...
As marketers, there are many games we play with price… Especially in fields like publishing, where the real cost of delivering our products can be pennies on the dollar compared to the retail price of what we’re selling. This leads to a conundrum. Because we can offer...
We’re back with another Mailbox Monday! To have your question answered in this column next Monday, email me at [email protected]. Today’s question is all about copywriting royalties… Next month I’ve been asked to do a private presentation for a mastermind group of...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
