Boost prospect and customer engagement with a scorecard

Remember those little stickers that would often appear in direct mail — the ones you had to peel off and stick on the reply card as part of sending it in? For example, the direct mail might offer a free gift for fast response, and you had to peel off the “Free Gift”...

#1 thing you can do to get your startup off the ground

I just saw a job listing for “Startup Sales & Marketing Associate…” I’m not looking, but I was curious, so I clicked. It was a locally-based startup (we have a lot of them).  There were plenty of details about what they expected from the position.  I tried to read...

Create the perfect “success mindset” for your next project

I’m working on my next book… But this post is not about my book.  It’s about a thinking process I just applied earlier today, in relation to my book.  And I thought I’d share — because by applying this thinking process, I know you’ll have even more success on your...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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