The Power of Gratitude [Thanksgiving & Beyond]

The Power of Gratitude [Thanksgiving & Beyond]

I’m using tomorrow’s Thanksgiving holiday as an opportunity to talk about gratitude… … BEYOND the, “Hey it’s Thanksgiving, so be thankful for your dead turkey.” Gratitude, as a routine and daily practice, changes you. It changes the way you see the world. It changes...
How to Get Better at Copywriting, Fast

How to Get Better at Copywriting, Fast

If you want to get good at copywriting, FAST, today’s episode will help… Here’s the thing… There’s a LOT of ways to get better at writing copy. You can study swipe files, and hand-copy winning ads… You can write a lot of copy yourself… You can practice, practice,...
2 Conversion Hacks You Must Master to Be A Great Copywriter

2 Conversion Hacks You Must Master to Be A Great Copywriter

In today’s episode, I go deep into 2 key conversion “hacks” that will make you a much better copywriter… Master these, and you will fundamentally understand how to get buyers to convert. Here’s the thing… When someone has a problem, they WANT TO buy a solution....
The Epic Battle Over Copywriting Templates

The Epic Battle Over Copywriting Templates

I was surprised…  One of the best copywriters is training newer copywriters NOT to use templates… And here’s the thing… I know he doesn’t currently use templates… But he did in the past, on his way to becoming the great copywriter he is. Personally, I go back and...
Big Idea Copywriting: The 3 Big Idea Types

Big Idea Copywriting: The 3 Big Idea Types

If you want to become a truly great copywriter… The kind of copywriter who can generate millions of dollars in sales, off a single promotion… You need to understand BIG IDEAS. Big ideas move markets.  They capture the prospect’s attention and imagination.  And they...

How to Increase Sales Conversions on Paid Advertising

I’ve talked to advertisers spending thousands of dollars per day, who think a conversion is a singular event… (I’ve been there, so I guess I can’t blame them…) You spend some money, and someone buys or they don’t. They converted, or didn’t. But here’s the thing. The...
Ask — And You Shall Receive!

Ask — And You Shall Receive!

How am I getting some of the world’s best direct response copywriters and marketers on my podcast? Simple: I’m ASKING. If you want something, you need to ask for it. Further, you need to shift your identity into being the type of person who asks for what you want....