Getting Things Done by David Allen [One Big Idea]

This is perhaps the world’s most popular productivity book… The book is Getting Things Done, The Art of Stress-Free Productivity, by David Allen. It was released all the way back in March 2015.  And even still, it’s ranked Amazon’s #2 best-selling Time Management...

Grammar is a low-value skill…

I’m going to get some hate for this one… I know a lot of people who consider themselves to be writers.  Including many Breakthrough Marketing Secrets readers.  And most of them will disagree with what I’m about to tell you. In fact, some of them will very much want to...

KISS me… [copywriting secret]

This is my biggest weakness as a copywriter… And no, it has nothing to do with kissing…  Or the rock band KISS. Rather, it has to do with writing in a really simple way. I like to think. I like to think of myself as a thinker. I like to be thoughtful. I appreciate...

Every head in the room turned… [first impressions]

When he walked into the room, every head turned… There was something about him. Yes, he looked good.  Fit, healthy, full of energy.  Nice clothes.  Well-groomed.  But even all these details were merely on the nice side of normal. It wasn’t just his appearance.  It was...

Break free from the Upwork/freelance job site trap…

“Copywriting and direct marketing are a commodity business…” I still remember when Perry Marshall made that assertion.  I first heard him talk about it at a closed-door training session at Boardroom in 2013.  Then he doubled down on the message in 2014, at The Titans...

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