Introverts: How to sell yourself and your services…

Introverts: How to sell yourself and your services…

Hey there Rainmaker, smile, it’s Monday!  That means I’m going to open up the ol’ mailbox and answer YOUR questions! Remember, Mailbox Mondays can only be awesome with your help.  If you have a question on marketing, selling, business, life, whatever, shoot it to me...
The most important piece of copy in your entire business…

The most important piece of copy in your entire business…

Hey there Rainmaker, this chapter is ultimately the most important “piece of copy” you can write for your business — no matter what business you’re in, no matter what you sell. — Of all the aspects of your marketing marketing and selling communications, there is one...
I think it’s time for a big dose of…

I think it’s time for a big dose of…

Hey Rainmaker, I’m SQUEEZED really tight to get this issue to you, so I’m going to go for the jugular… I think it’s time for a big dose of JUST DO IT!!! I write this email, and it goes out to a lot of people. I know I have a lot of copywriters on my list, including...
Want to get on the phone with me for 15 minutes?

Want to get on the phone with me for 15 minutes?

Hey Rainmaker, I want to introduce you to a really interesting strategy I picked up from reader (and excellent copywriter) Adil Amarsi, who picked it up from someone else, who picked it up from… How many people want to get on the phone with you? Once you establish...
Do You Have An “Entrepreneurial Personality Type”?

Do You Have An “Entrepreneurial Personality Type”?

Hey Rainmaker, today’s email is going to be quick. My daughter Ramie, my youngest, 18 months old, had to come home from school sick.  It’s probably croup, as that’s going around the school right now.  She has this horrible, deep cough, that sounds like a sea lion...
Tommy Tedesco’s 4 Reasons To Take A Gig

Tommy Tedesco’s 4 Reasons To Take A Gig

Hey there Rainmaker, today’s issue is a little diversion. If you’ve been reading for very long, you know I’m a rank-amateur musician (though a pretty good DJ and okay producer), with a whole lot of love for music, musicians, and the music business. That means I also...
You should get paid more…

You should get paid more…

Hey Rainmaker, I never charge as much as I should. Even though my copywriting fees have risen more than fivefold in the last half-decade, even though I charge premium prices for nearly everything… I should charge more. I always try to give my clients and customers an...
Guest Article: How to Sell Like Elon Musk

Guest Article: How to Sell Like Elon Musk

Hey there Rainmaker, I saw this article and I wanted to make sure you did, too. I don’t know the author, but I like him so far! His name is Will Hoekenga, and his site is Copygrad.com. After I read the article below (originally published here), I had to reach out to...
4+1 Marketing Systems For Your Business…

4+1 Marketing Systems For Your Business…

Hey Rainmaker, here’s the really valuable stuff… But I warn you, it LOOKS simple on the surface. You may read it and think, “I’ve heard this all already.” My question to you is, “How are you applying it?” Today, a quick overview of 4 (+1) types of marketing system for...
Make Remarkable Customer Service Your Secret Weapon

Make Remarkable Customer Service Your Secret Weapon

Hey there Rainmaker, I’m going to talk about something almost nobody in direct marketing will talk about. Because this isn’t one of those fancy high-conversion tactics that exploits the buyer’s psyche, or some strange manipulation you can use to get folks to fork over...