5,000 YouTube Subscribers! … and YOU get a free Gift!

5,000 YouTube Subscribers! … and YOU get a free Gift!

THANK YOU! For what?  For helping me hit 5,000 subscribers on YouTube! I’m celebrating — by giving you a free gift! Today’s episode is super-quick, and covers 3 things… ? A THANK YOU for helping me hit 5,000! ? A lesson learned, to help you achieve your goals. ? Your...
Facebook Group Marketing…  In someone else’s group?

Facebook Group Marketing… In someone else’s group?

How can you do Facebook Group Marketing…  In someone else’s group? This is a tricky situation. A subscriber asked me about it. Their client has permission to start marketing in someone else’s Facebook group. And they want to make sure — thankfully! — that they’re not...
Step #1 to getting rich [simple, but not easy]

Step #1 to getting rich [simple, but not easy]

If you want to get rich, nothing else matters if you don’t do this one thing… You can develop valuable moneymaking skills… You can start a business… You can become an investor… And you might even make a lot of money. But you won’t GET RICH unless you complete Step #1....
Keep your CLIENT PIPELINE full? Do this one thing!

Keep your CLIENT PIPELINE full? Do this one thing!

It’s not that hard to get a steady stream of new clients… Seriously.  I know I’m going to get some pushback on that. I know I’m going to get some complaints. But it’s really not that hard. The problem is, you’re just not doing the work to make it happen. “But Roy, I’m...
Nightmare Copywriting Clients [getting paid]

Nightmare Copywriting Clients [getting paid]

I had a copywriter reach out to me with a horror story from his first client relationship… It involved him doing ALL THE WORK… And getting NONE OF THE MONEY. Uh oh. No bueno. Especially not because the client is now ghosting him. Acting like he doesn’t exist. So this...
What copywriting clients really want…

What copywriting clients really want…

Most copywriters have no freaking clue what their potential clients want… I’ve seen it over and over again… The copywriter is following some guru or some old advertising book… And it just doesn’t resonate with the client. Worse still, it actually highlights the fact...
Marketing Messaging: 5 Elements to ALWAYS Include

Marketing Messaging: 5 Elements to ALWAYS Include

Successful marketers generate RESPONSE. If you want to make money as a marketer or copywriter, you have to know how to get response with your marketing messaging… If you’ve struggled to get response… Felt like your marketing just wasn’t hitting… And wondered why you...
No Logo Necessary (launching your copywriting business)

No Logo Necessary (launching your copywriting business)

If you look around, you’ll see people doing some really DUMB things in launching their businesses… One of those things — especially for beginning client businesses including copywriters — is getting a logo designed. Why the heck am I talking about this? Surely there...
Email Marketing is DYING?!?! [Social Media is the new King?]

Email Marketing is DYING?!?! [Social Media is the new King?]

Is email marketing really dying?! Is social media marketing the new king? I got that question from a subscriber… Who apparently is hearing this from some social media marketing “gurus” who are using this idea to pitch their — surprise, surprise — social media...
Escaping Your Comfort Zone [How to be Confident]

Escaping Your Comfort Zone [How to be Confident]

This was extremely uncomfortable for me… This past weekend, I was put in a situation where I had to do something for which I had almost no confidence. In fact, it was a situation I’d been avoiding for a few weeks. It wasn’t work-related.  It was personal. And I just...
A simplified process for getting customers [marketing]

A simplified process for getting customers [marketing]

Do you ever feel like marketing is too complicated? … Like new techniques and tactics, technologies, and platforms are constantly coming out and being shoved down your throat by yet another marketer?  (Some of which are total bunk!) … Like the latest can’t-miss tool...

Daily Productivity for Copywriter-Entrepreneurs

What does daily productivity look like for a copywriter-entrepreneur? And how do you actually get things done? What it comes down to is: ? You need to know what you need to get done… ? And actually get it done. But for some reason, that’s like the hardest freaking...