Micropayments — Why Are They Such A Pain In The Tush?

Micropayments — Why Are They Such A Pain In The Tush?

Alright, for today’s Web Wednesday article, I’m going to go a bit off-script. Normally, I try to make each post as helpful as possible, giving you one incredibly valuable marketing lesson you can apply right away to build your business. But I’ve been doing some...
Here’s How The Richest Copywriters I Know Got That Way…

Here’s How The Richest Copywriters I Know Got That Way…

In the copywriting world, there’s this “dream” of a six-figure lifestyle business that allows you to… — Control your schedule, working (and stopping) when you want… — Work anywhere, from home, the beach, wherever… — And earn as much as you want, based on how much...
The (Dirty) Truth About Affiliate Marketing

The (Dirty) Truth About Affiliate Marketing

Hola! Welcome to another Mailbox Monday. It’s time to dive into the ol’ mailbox and see what kind of question is up next in the queue… Aha… Here it is! Affiliate marketing, eh? Well, let’s get on with it! Hi Roy, First of all, Thank you for Breakthrough Marketing...
29 Revenue Models You Can Use To Make Money This Year…

29 Revenue Models You Can Use To Make Money This Year…

I’ve spent a bunch of time getting to know folks in the startup community, and limited time working with startups. The interesting thing I notice about a lot of startups, and especially people in the startup community who have not yet run a business, is that they tend...
1,000 True Fans, and Direct Marketing

1,000 True Fans, and Direct Marketing

Kevin Kelly — who, among other things, is famous as being the founder of Wired magazine — wrote an article back in March 2008 called 1,000 True Fans. I may have written about the principle here before, but it’s worth revisiting. Especially in the context of how you...
How Top Direct Marketers Use Social Media…

How Top Direct Marketers Use Social Media…

The other day I got an email from someone who wanted to introduce me to their new social media network. And not just me, but YOU — through me. They suggested I check it out, and then write about it here. I ignored the message. Then, I got a second message. The “just...
Your Copy Has Only One Job To Do (Don’t Screw It Up)…

Your Copy Has Only One Job To Do (Don’t Screw It Up)…

Today, I want to riff on a topic I first heard from my brief-but-oh-so-important mentor, Mark Ford (aka. Michael Masterson). When I was doing a bunch of work with AWAI, I got Mark’s input on a couple projects, which really helped me understand some core elements of...
When Copywriters Should Work Royalty-Only (and when to stop)

When Copywriters Should Work Royalty-Only (and when to stop)

Hello and welcome to another Mailbox Monday! Today, we’re talking royalties! Which is, of course, every good copywriter’s favorite subject. Because it’s our opportunity to get paid what we’re worth to our client (good or bad). And with that, the potential to make a...
Doberman Dan Reveals His Real-Life Entrepreneurial Journey

Doberman Dan Reveals His Real-Life Entrepreneurial Journey

Today’s issue is a bit of a different one. It’s actually an interview with the famous (or infamous!) Doberman Dan… Today he’s known for a lot of things, but what you might find most fascinating is he’s built and sold not one but two “kitchen table” direct response...
How To Work Half As Much And Be Twice As Productive…

How To Work Half As Much And Be Twice As Productive…

I have a little secret. It was 5 years ago this week that I finally said adios to the 9-to-5, and I’ve worked for myself ever since. And here’s my little secret. I haven’t worked a normal 40-hour work week since. Now, it’s hard to calculate my hours. Because sometimes...
The #1 Skill For Copywriters

The #1 Skill For Copywriters

In a minute, I’m going to get to what I firmly believe is the #1 skill you need if you’re going to become a successful direct response copywriter. First, a micro-rant. I’ve gotten a bunch of sales phone calls recently… Calls where, when I saw the caller ID, I had...
How much education do you really need?

How much education do you really need?

Hey there, it’s Monday again! Which means it’s time to dig in the ol’ mailbox… In a moment, we’ll check out today’s question. But first, a reminder. If YOU want to get YOUR question answered — about business, marketing, copywriting, selling, life, whatever — you’ve...