I’m not (yet) a member of Dan Sullivan’s Strategic Coach®. Though it’s probably only a matter of time. I find his techniques and systems resonate with me. And, I know enough Strategic Coach clients that say the investment is more than worth it, that I have little...
If your business uses salespeople — if you have a sales team — this could be one of the most profitable things you read this year. And I don’t care if you’re the business owner, or support the sales team in a marketing or communications role. This applies equally to...
Alright, for today’s Web Wednesday article, I’m going to go a bit off-script. Normally, I try to make each post as helpful as possible, giving you one incredibly valuable marketing lesson you can apply right away to build your business. But I’ve been doing some...
In the copywriting world, there’s this “dream” of a six-figure lifestyle business that allows you to… — Control your schedule, working (and stopping) when you want… — Work anywhere, from home, the beach, wherever… — And earn as much as you want, based on how much...
Hola! Welcome to another Mailbox Monday. It’s time to dive into the ol’ mailbox and see what kind of question is up next in the queue… Aha… Here it is! Affiliate marketing, eh? Well, let’s get on with it! Hi Roy, First of all, Thank you for Breakthrough Marketing...
I’ve spent a bunch of time getting to know folks in the startup community, and limited time working with startups. The interesting thing I notice about a lot of startups, and especially people in the startup community who have not yet run a business, is that they tend...
Kevin Kelly — who, among other things, is famous as being the founder of Wired magazine — wrote an article back in March 2008 called 1,000 True Fans. I may have written about the principle here before, but it’s worth revisiting. Especially in the context of how you...
The other day I got an email from someone who wanted to introduce me to their new social media network. And not just me, but YOU — through me. They suggested I check it out, and then write about it here. I ignored the message. Then, I got a second message. The “just...
Today, I want to riff on a topic I first heard from my brief-but-oh-so-important mentor, Mark Ford (aka. Michael Masterson). When I was doing a bunch of work with AWAI, I got Mark’s input on a couple projects, which really helped me understand some core elements of...
Hello and welcome to another Mailbox Monday! Today, we’re talking royalties! Which is, of course, every good copywriter’s favorite subject. Because it’s our opportunity to get paid what we’re worth to our client (good or bad). And with that, the potential to make a...
Today’s issue is a bit of a different one. It’s actually an interview with the famous (or infamous!) Doberman Dan… Today he’s known for a lot of things, but what you might find most fascinating is he’s built and sold not one but two “kitchen table” direct response...
I have a little secret. It was 5 years ago this week that I finally said adios to the 9-to-5, and I’ve worked for myself ever since. And here’s my little secret. I haven’t worked a normal 40-hour work week since. Now, it’s hard to calculate my hours. Because sometimes...
Yesterday I shared one of my most powerful strategies for making more sales and closing bigger deals. In short, following up with someone until they said stop, or until they bought. And when I was doing that as a salesperson, all of that follow-up was manual. Meaning,...
In a minute, I’m going to get to what I firmly believe is the #1 skill you need if you’re going to become a successful direct response copywriter. First, a micro-rant. I’ve gotten a bunch of sales phone calls recently… Calls where, when I saw the caller ID, I had...
Hey there, it’s Monday again! Which means it’s time to dig in the ol’ mailbox… In a moment, we’ll check out today’s question. But first, a reminder. If YOU want to get YOUR question answered — about business, marketing, copywriting, selling, life, whatever — you’ve...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
