3 Client Biz Offer Secrets [no testimonials, no problem!]

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How do you pitch your services when you have no case studies or testimonials? That’s the basic question I got from one of my subscribers… Actually, the SPECIFIC question I got was… — Roy, I was wondering if you could give any advice on how to structure and itemize a...
Your Success Is My Success

Your Success Is My Success

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This is an unconventional Thanksgiving message… YES, I want to express my gratitude for you. You are awesome. AND, I got to thinking about what the heck that gratitude means for me. And what it means for you. Drawing on, among other things, some profound private words...
Make More Sales [Simple: Do This]

Make More Sales [Simple: Do This]

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Here’s a really simple principle that will help you make more sales… It works for products.  It works for services. It works for high-ticket sales.  It works for low-end consumer products. It works for selling through media, in advertising and marketing. And it works...
Hypnotic Copywriting: Quick & powerful tip

Hypnotic Copywriting: Quick & powerful tip

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This is a really easy technique from hypnosis that will make your copywriting more powerful… It involves the imagination… And how you can capture… And direct the imagination… In a way that will make your marketing copy more engaging. It’s really simple once you get...
Viral Marketing [Here’s when to go for it]

Viral Marketing [Here’s when to go for it]

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I’m NOT usually a fan of attempts at viral marketing… It’s hard to argue with the success stories — like the Harmon Brothers nailing the rainbow unicorn poop for Squatty Potty. BUT… For every success, there’s probably 10,000 wannabe viral advertisements in the viral...
AOV Sabotage: How the wrong bonus can kill funnel upsells

AOV Sabotage: How the wrong bonus can kill funnel upsells

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This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...
Make me VIBRATE! [high-arousal emotions in copywriting]

Make me VIBRATE! [high-arousal emotions in copywriting]

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Some emotions make people take action — others make them shut down… In tomorrow’s BTMSinsiders Monthly Insiders Call (included with membership) I’m sharing brand-new content I’m calling The Hot SECS Method for More Emotional Copywriting. It’s a new and proprietary...
“Offensive” Marketing Tip: What will you choose?

“Offensive” Marketing Tip: What will you choose?

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I DO NOT use any NSFW language in this video… However, I would recommend you avoid going to look for the song I reference, if you are sensitive to that sort of thing. There’s a song released by the band Tool back in 1996… And it’s intentionally very offensive. It...
Small business marketing on a budget?

Small business marketing on a budget?

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How do you market your small business on a limited budget? That’s the basic question I got from one of my subscribers… And I can tell you — too many entrepreneurs get this WRONG! They get bad advice… From people who are serving their own interests (not the...
Copywriting Tip: Sell The Best Result

Copywriting Tip: Sell The Best Result

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“Timid salesmen have skinny kids…” It’s one of those books where you really only need to know the title to get 80% of the value.  (It was by Zig Ziglar.) There was a comment on one of my YouTube videos the other day. It was from someone a little timid about promising...
Need Clients? Do This… [Client Pomodoros]

Need Clients? Do This… [Client Pomodoros]

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Here’s a simple way to grow your client business… If you need more clients, there’s a simple thing you can do every day. This is the best way I know to make sure you’re constantly getting in front of your clients. It’s adaptable, too. Whether you’re trying to get your...
5 Tips for NEW Copywriters

5 Tips for NEW Copywriters

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If you’re a BRAND-NEW beginner to copywriting, what do you NEED to know? I spend so much time talking about advanced, next-level copywriting breakthroughs… That I admittedly NEGLECT new copywriters and the “Copywriting 101” basics. I know. But that doesn’t mean I...
Marketing Conversion Secret: “Threshold”

Marketing Conversion Secret: “Threshold”

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They won’t buy until THIS is true… Why is it that some prospects almost don’t need you to sell them at all… While others can be presented with a clear, obvious, and superior solution to their problem or challenge and still not buy it? Even if they’re both in the...