3 Client Biz Offer Secrets [no testimonials, no problem!]

How do you pitch your services when you have no case studies or testimonials? That’s the basic question I got from one of my subscribers… Actually, the SPECIFIC question I got was… — Roy, I was wondering if you could give any advice on how to structure and itemize a...
Your Success Is My Success

Your Success Is My Success

This is an unconventional Thanksgiving message… YES, I want to express my gratitude for you. You are awesome. AND, I got to thinking about what the heck that gratitude means for me. And what it means for you. Drawing on, among other things, some profound private words...
Make More Sales [Simple: Do This]

Make More Sales [Simple: Do This]

Here’s a really simple principle that will help you make more sales… It works for products.  It works for services. It works for high-ticket sales.  It works for low-end consumer products. It works for selling through media, in advertising and marketing. And it works...
Hypnotic Copywriting: Quick & powerful tip

Hypnotic Copywriting: Quick & powerful tip

This is a really easy technique from hypnosis that will make your copywriting more powerful… It involves the imagination… And how you can capture… And direct the imagination… In a way that will make your marketing copy more engaging. It’s really simple once you get...
Viral Marketing [Here’s when to go for it]

Viral Marketing [Here’s when to go for it]

I’m NOT usually a fan of attempts at viral marketing… It’s hard to argue with the success stories — like the Harmon Brothers nailing the rainbow unicorn poop for Squatty Potty. BUT… For every success, there’s probably 10,000 wannabe viral advertisements in the viral...
AOV Sabotage: How the wrong bonus can kill funnel upsells

AOV Sabotage: How the wrong bonus can kill funnel upsells

This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...
Make me VIBRATE! [high-arousal emotions in copywriting]

Make me VIBRATE! [high-arousal emotions in copywriting]

Some emotions make people take action — others make them shut down… In tomorrow’s BTMSinsiders Monthly Insiders Call (included with membership) I’m sharing brand-new content I’m calling The Hot SECS Method for More Emotional Copywriting. It’s a new and proprietary...
“Offensive” Marketing Tip: What will you choose?

“Offensive” Marketing Tip: What will you choose?

I DO NOT use any NSFW language in this video… However, I would recommend you avoid going to look for the song I reference, if you are sensitive to that sort of thing. There’s a song released by the band Tool back in 1996… And it’s intentionally very offensive. It...
Small business marketing on a budget?

Small business marketing on a budget?

How do you market your small business on a limited budget? That’s the basic question I got from one of my subscribers… And I can tell you — too many entrepreneurs get this WRONG! They get bad advice… From people who are serving their own interests (not the...
Copywriting Tip: Sell The Best Result

Copywriting Tip: Sell The Best Result

“Timid salesmen have skinny kids…” It’s one of those books where you really only need to know the title to get 80% of the value.  (It was by Zig Ziglar.) There was a comment on one of my YouTube videos the other day. It was from someone a little timid about promising...
Need Clients? Do This… [Client Pomodoros]

Need Clients? Do This… [Client Pomodoros]

Here’s a simple way to grow your client business… If you need more clients, there’s a simple thing you can do every day. This is the best way I know to make sure you’re constantly getting in front of your clients. It’s adaptable, too. Whether you’re trying to get your...
5 Tips for NEW Copywriters

5 Tips for NEW Copywriters

If you’re a BRAND-NEW beginner to copywriting, what do you NEED to know? I spend so much time talking about advanced, next-level copywriting breakthroughs… That I admittedly NEGLECT new copywriters and the “Copywriting 101” basics. I know. But that doesn’t mean I...
Marketing Conversion Secret: “Threshold”

Marketing Conversion Secret: “Threshold”

They won’t buy until THIS is true… Why is it that some prospects almost don’t need you to sell them at all… While others can be presented with a clear, obvious, and superior solution to their problem or challenge and still not buy it? Even if they’re both in the...