Your Success Is My Success

This is an unconventional Thanksgiving message… YES, I want to express my gratitude for you. You are awesome. AND, I got to thinking about what the heck that gratitude means for me. And what it means for you. Drawing on, among other things, some profound private words...

Make More Sales [Simple: Do This]

Here’s a really simple principle that will help you make more sales… It works for products.  It works for services. It works for high-ticket sales.  It works for low-end consumer products. It works for selling through media, in advertising and marketing. And it works...

Hypnotic Copywriting: Quick & powerful tip

This is a really easy technique from hypnosis that will make your copywriting more powerful… It involves the imagination… And how you can capture… And direct the imagination… In a way that will make your marketing copy more engaging. It’s really simple once you get...

Viral Marketing [Here’s when to go for it]

I’m NOT usually a fan of attempts at viral marketing… It’s hard to argue with the success stories — like the Harmon Brothers nailing the rainbow unicorn poop for Squatty Potty. BUT… For every success, there’s probably 10,000 wannabe viral advertisements in the viral...

AOV Sabotage: How the wrong bonus can kill funnel upsells

This is a powerful lesson in how to make more money with your marketing… Admittedly, I don’t talk about this stuff as often as I should. Because I know much of my list is copywriters who want to talk about copywriting. But there’s an old rule in direct mail and direct...

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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