Time-Tested Way To Learn Copywriting Fast

Time-Tested Way To Learn Copywriting Fast

So you wanna get really good at copywriting, fast? Maybe you’re just getting started as a copywriter… Or maybe you’ve been a writer for a long time, writing some copy here and there, but decided it’s time to really hone your direct response chops… What’s the best way...
Marketing Your Services Breakthrough

Marketing Your Services Breakthrough

Let’s talk about how to get more clients for your copywriting business! It’s Monday, which means it’s time for me to dig into the ol’ mailbox and answer your questions. Today’s question comes from a reader who’s struggling to get in front of enough clients, or the...
How to quickly test your marketing messages…

How to quickly test your marketing messages…

For every 10 marketing messages you put out, you’ll find one dramatically outperforms the rest… And as much as experience helps, it’s almost impossible to figure out which is which ahead of time. Your favorite idea?  Nobody responds. The one you loathe but decide to...
When To Put Yourself Second…

When To Put Yourself Second…

A story, with a point about when it makes the most sense NOT to be selfish… As I’ve mentioned before, I’m starting to do some work in the nonprofit space. It started when I recognized a bit back that fundraisers were missing a HUGE opportunity online. In short,...
Do This, Boost First-Time Customer Value 25-100+%

Do This, Boost First-Time Customer Value 25-100+%

Today’s lesson is very simple. It’s immediately applicable. And it’s extremely profitable. It applies whether you run a business, or you consult with others. When it’s applied, it could easily increase your per-customer value — on both first-time and past customers —...
7 Instant (Qualified) Traffic Sources For Your Website…

7 Instant (Qualified) Traffic Sources For Your Website…

If you’re a website owner, one of the most important things on your mind every day is how you’re going to get more qualified traffic to your website. So today I’m going to give a quick breakdown as what I see as the top 7 ways to drive qualified traffic to your...
How To Get Everything You Want With Your Writing

How To Get Everything You Want With Your Writing

In June of 2008, I was frustrated to breaking point with Sprint’s customer service. We’d just renewed our cell phone contract, and gotten new free phones. The problem? They absolutely sucked. I didn’t realize it at the time, but the phones we got had horrible reviews....
My Bad Habits, Revealed

My Bad Habits, Revealed

Yesterday I wrote about the book The Power of Habit and how understanding habits could make you a millionaire, in at least two ways… Today, I want to talk about another takeaway from that book. And it’s juicy — it involves my own bad habits! Now, there’s a ton of gold...
This Could Make You A Millionaire

This Could Make You A Millionaire

I’ve been into the book The Power of Habit by Charles Duhigg in the last day or so, and discovered an amazing story. In this story is not one but two lessons that could help lift you out of whatever doldrums you find yourself in, and make you a millionaire. The story...
Visitor Paths: This Makes Your Website Work Better

Visitor Paths: This Makes Your Website Work Better

Today, a common mistake made when designing websites, fixed. Most people do a horrible job of putting themselves in the other person’s shoes. I think if we were all really good at this, there wouldn’t be much war or crime. I know it’s idealistic and unrealistic, but I...
More Important Than Copywriting Skills

More Important Than Copywriting Skills

I’ve been incredibly fortunate to, in my first decade as a direct response copywriter, have some “behind closed doors” conversations with many of the top copywriters in the business. Some, freelance copywriters who’ve enjoyed long, successful, storied careers. Others,...
Best Way To Learn To Grow A Million-Dollar Publishing Biz?

Best Way To Learn To Grow A Million-Dollar Publishing Biz?

Happy Monday! When you actually enjoy the work you do, you can be just as happy about Mondays as you are about weekends. And I think that’s a pretty dang cool thing. After all, what a miserable existence it is to spend your entire life “working for the weekend” — with...
The 4-Hour LIE: Lazy And Successful Don’t Go Together….

The 4-Hour LIE: Lazy And Successful Don’t Go Together….

Aah, it’s Friday, and I have all of 30 minutes before I’m supposed to hit send on this email, plus another deadline in 90 minutes that I still need to hit… So I need a topic for Grab Bag Friday that I can write about fast, and with competence… Which usually means a...
Good news — and a lesson on business partnerships…

Good news — and a lesson on business partnerships…

I have good news… If you’re a regular reader of Breakthrough Marketing Secrets, you know I have two itches I can’t help but scratch… One is music. I can’t get away from it. I loving making electronic music. And I’d love to be involved in the music industry, even if...