Delegating copywriting work and hiring junior copywriters is HARD…
I’m not going to mince words about it.
The entrepreneurial dream is to have everyone else do the work, but we get paid for it.
But on the way there, we get good at the things we do.
And when we try to get someone else to do our work, we often find they just don’t write like us.
Which can be FRUSTRATING.
This is what one of my subscribers, Javi, is running into…
I’d like your advice on delegating copywriting when you are a copywriter and have a high standard. It seems impossible to me. 🙁
In today’s video, I have 5 specific ideas — based in my experience — that will help with the process.
I can’t promise you’ll love all of ‘em. Because some force you to come to terms with yourself as much as the junior writers. But I do think they’re all tremendously helpful.
Side note for copywriters…
The sentiment behind this question is 100% how your clients think.
Understanding how your prospect thinks is a cornerstone of good copywriting, marketing, and sales.
I’d strongly suggest you approach this video with curiosity about how you can show up in a way that makes this easier for the client.
Yours for bigger breakthroughs,
Resources related to this video:
The Control-Beating Project Pre-Flight Plan (I used this to pass info to junior copywriters)