You can set any goal you want — but can you achieve it? Most of us go through our lives with all the best intentions for our bigger, brighter future. And yet, time after time, the intention never becomes reality. You can say all the affirmations and do all the...
How do you speak to the different parts of your market? It’s a fair enough question. Makes me think of when we were selling IT training. And we had to simultaneously sell to the broke-but-aspiring IT superstar who wanted to get a certification so they could land a...
Earlier this week, I was on the phone with Perry Marshall, one of the top paid traffic experts in the world… We were talking about his upcoming Definitive Traffic Seminar. … And the challenge with getting traffic today. Buying traffic online used to be a Wild West....
Last week, I got back to Inbox Zero… This is the mythical state where your email inbox doesn’t have anything left in it. The last time I was there was right before going on our family trip to Yellowstone… In early summer 2017. (And even then, that was just my work...
This is an almost impossible topic to write about… Honestly, I’ve put off answering the question below for far too long. Not because I have nothing to say. (I’m never at a shortage for words!) Rather, for two main reasons… — First, because the short answer is, “Trust...
True story. I did a copy review yesterday, and the copy was solid. But not quite there. (That’s where the GOOD copy reviews are.) All the logical justification was there. But it didn’t tap the emotion needed to really move people to engage with the message, then...
If you deliver a really terrible customer experience, one of the worst things you could do is get good at sales and marketing… The end result is that you’ll just develop a bad reputation and blow up everything faster. Often before you have any time to turn around...
“Hi, my name is Roy — and this is a monkey. And in just a minute, you’ll discover exactly how YOU can double your sales results from your current advertising. Thanks to an unexpected lesson from this monkey — about the very first thing you must do in every ad you...
I’m actively working through my own perceptions, beliefs, and biases about wealth… In my first 37 1/2 years on this planet, I’ve done a decent job of making money, and a decent job of holding onto it. I feel comfortable in the presence of wealth, and people who have...
Most people over-complicate marketing… What I’m about to share with you is really a foundational process, to any effective marketing. And if you get this right, you can effectively market in probably 99% of businesses. (I’ll specifically focus on service businesses —...
What is charisma — and can you make yourself more charismatic? Yes, you CAN. And the answer to what charisma is, and how to develop it, is built into a simple formula. This is the One Big Idea I took away from The Charisma Myth by Olivia Fox Cabane. And while...
“I’m a great believer in luck, and I find the harder I work, the more I have of it.” That’s a famous quote about luck, attributed to Thomas Jefferson. I’ve also heard dozens of similar quotes, from sports superstars, business leaders, motivational speakers, and other...
Did you know that Facebook has a tool to spy on other Facebook advertisers? (If you didn’t, you should.) Every Facebook Advertising account is linked to a Page. And on the right side of every page (at least on Desktop) is a Page Transparency box. If you click “See...
10 years ago TODAY, I walked out of my last job, for good… A decade! Seriously, that seems a little strange. It feels like forever ago, and also just yesterday. I quit my job. No more cubicles. No more 9-to-5. No more heavy-handed boss whose bad mood had the...
“Retire this year, and still make as much money as most doctors…” It was a STELLAR big idea, for Paul Hollingshead’s pitch for the AWAI Six-Figure Copywriting program. In fact, I’ll bet most of my readers who are copywriters (whether pro or aspiring) owe at least some...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![How to market & get clients for service businesses? [trade-level+others]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/01/client-magnet-300x172.jpg)
![The Charisma Myth by Olivia Fox Cabane [One Big Idea]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/02/The-Charisma-Myth-by-Olivia-Fox-Cabane-One-Big-Idea-300x169.png)
