This is how you beat the control (copywriting)

A lot of talk is made of “beating the control” in copywriting… Today, a tip for beating the control as a copywriter. That is, creating an ad or marketing piece that generates more response than what’s being used now. There can be all kinds of reasons for this....

Hooks, Headlines, & Leads: Copywriting How-To

It’s one of the most fundamental skills in direct response copywriting… To capture a hook in the form of a headline and lead…  That gets your prospect’s attention…  And pulls them into your selling message. In fact, when you’re getting started as a copywriter, it’s...

Why Facts Don’t Sell (And What Does)

If facts don’t sell, feelings do, right? Not so fast. Because feelings are important. In fact, you’ve probably heard the expression repeated so many times it’s trite… “People buy on emotion and justify with logic.” But that’s not even it. At least, not with the most...

Financial Head Trash

What’s your emotional reaction to selling? Have you recently thought something you saw was salesy and thus bad? I had someone unsubscribe from Breakthrough Marketing Secrets the other day. Their feedback? That I was selling them something, instead of just giving away...

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