A lot of talk is made of “beating the control” in copywriting… Today, a tip for beating the control as a copywriter. That is, creating an ad or marketing piece that generates more response than what’s being used now. There can be all kinds of reasons for this....
It’s one of the most fundamental skills in direct response copywriting… To capture a hook in the form of a headline and lead… That gets your prospect’s attention… And pulls them into your selling message. In fact, when you’re getting started as a copywriter, it’s...
I used to HATE the idea of a checklist… I explain my transformation in today’s video. I thought it was a terrible constraint on my skill and creativity. But now I love them so much I’m sharing them. Like I did earlier this week, sharing my 3 Must-Have Checklists For...
If facts don’t sell, feelings do, right? Not so fast. Because feelings are important. In fact, you’ve probably heard the expression repeated so many times it’s trite… “People buy on emotion and justify with logic.” But that’s not even it. At least, not with the most...
What’s your emotional reaction to selling? Have you recently thought something you saw was salesy and thus bad? I had someone unsubscribe from Breakthrough Marketing Secrets the other day. Their feedback? That I was selling them something, instead of just giving away...
Email is pretty much THE most profitable marketing channel… At scale, the average marketer gets a 4,400% ROI on their email marketing. Which means they’re bringing in $44 in revenue for every $1 they spend. Astounding. But frankly, not that surprising. Because it’s an...
The first thing you need to learn as a new marketer is… I’m sure there’s a lot of opinions on this. (Mine is in today’s video.) But whether you’re learning marketing for a career in the field… Or if you’re learning it to start and build your own business… There’s one...
They lost the opportunity because they were 18 minutes late… I’m going to sound like a grumpy old man here… (Or you can also watch me be a grumpy old man in today’s video.) But I had a call scheduled yesterday, with someone who wanted to do some work with me. I didn’t...
“You can do it. You are awesome. You’re incredible.” Have you ever looked at yourself in the mirror and said things like this to yourself? … Believing that if you repeated them enough times, you might eventually feel like they’re true? Here’s what I can tell you...
“It’s not your fault…” It’s probably one of the most important phrases in copywriting. Because it makes the prospect feel like you’re NOT blaming them for their problem. Like you understand… They’re doing the best they can. And they deserve some slack. They know...
Have you ever missed a deadline… Or spent an hour being less productive than you wanted to be… Or just planned too much work in too little time… And felt terrible about yourself? If so, today’s video is for you. It’s kind of raw and off-script. But I think it’s also...
What’s the secret to landing high-paying copywriting clients? It’s remarkably simple, once you understand one key thing about what clients are willing to pay the big bucks for. Today’s video is in response to a subscriber question… — Roy, I’m hoping you can...
I slammed my hand on the table… My son looked at me, startled. The look in his eye was, “Should I be worried about you?” I quickly brought myself back to center. I told him I was frustrated about work. I was reviewing copy for an upcoming campaign launch. And it was...
“The longer your email, the harder it is to respond.” If you remember nothing else about email prospecting, remember this. Long emails create friction. Long emails are easy to put off. And long emails can work against you. I riff on this plus give examples, common...
The right metaphor can be a persuasive bomb… Today I’m going to share a video with you. It’s not me. It’s from an Atlanta writer, Kimberly Jones. It’s about the economic history of America. And the place black people have occupied in America’s economy. It’s also...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Why I learned to love checklists – The Checklist Manifesto by Atul Gawande [One Big Idea]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/the-checklist-manifesto-atul-gawande-why-i-learned-to-love-checklists-480x270.jpg)
![Spend $1, get $44 [email marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/spend-1-get-44-email-copywriting-prompts-480x270.jpg)
![Success Secret: Show Up On Time [rant]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/success-secret-show-up-on-time-rant-480x270.jpg)
![Assumed Affirmations [motivation+success]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/assumed-affirmations-motivation-success-speech-480x270.jpg)
![Tiny Details Matter [copywriting rant]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2020/06/tiny-details-matter-copywriting-rant-480x270.jpg)
