I DID NOT expect this to be his recommendation for the #1 best book for copywriters… A-list copywriter Dan Ferrari shared this a bit back… He promised the best book for copywriters… He said he’d learned it from his first copy chief, Aaron Winter — another A-lister…...
I use this email follow-up hack pretty much every day… It’s so simple. It’s a way to implement one of the most powerful high-ticket selling strategies I know. And, it works! It seriously makes my life so much easier, at least on the email follow-up front. It closes...
Have you ever felt USED by clients? Whether you’re a copywriter, freelancer, coach, consultant, or any other kind of service provider running a client business… It’s a NORMAL thing to end up in a situation where you’re not feeling the respect… Where you’re not getting...
Do your prospects feel like each advertisement or marketing piece they get from you is a GIFT — a present? This might sound a little wild… But hear me out… This is my last video before Christmas (I’ll be back next week)… And I wanted to share this simple...
She wants to quit her 9-5 and become financially independent — through copywriting… That’s the gist of this question I got from a subscriber… — Roy, I am a 9-5 worker looking to replace my monthly salary with an online business. I don’t come from a writing or...
Do you understand what a modern online marketing funnel really looks like? And, importantly, why they give you such an advantage… Over the simplistic marketing funnels that can actually be drawn to look like a funnel? If you’re in a competitive niche at all, this is...
Do you need to be positioned as really UNIQUE to land high-ticket clients? Is that what it takes? Let’s say you’re getting into copywriting… Or marketing consulting… Or coaching, or consulting… Or launching an agency… Or whatever client service. You have an idea of...
There’s one thing the best copywriting clients do almost compulsively… And it’s part of what makes them the best. Because when you start a new project with them, they give you a huge freaking gift… In the form of one particular asset… You could think of it as a piece...
I’m a bit of a productivity and time management system junkie… At the very least I want to understand them, to see what I can borrow for my own approach… Sometimes I try them — to see if they work better than what I have… And usually, I end up dropping them or...
If you’ve ever felt “impostor syndrome,” you’re not alone… It’s normal. Natural. Completely understandable. And it actually means something GOOD! It means you’re growing… Facing new challenges… Chasing bigger goals. But feeling impostor syndrome can still hold you...
When done successfully, this skill is INVISIBLE… All the top copywriters I know are masters at this skill. And so you never see it. You’ll never catch it reading their ads, emails, or sales letters. It’ll never jump out in a swipe file. But if you look at novice copy…...
If you want maximum success, you have to invest for the long-term. One one level, what I’m about to share with you is extremely self-serving. On another level, it’s one of the most powerful success lessons I’ve ever learned. If you’re not willing to commit for the...
Does it pay to be a little crazy? … To go out of your mind? If you are a copywriter or marketer, I’ll say the answer is YES… But only when you do it in a very specific way. This may come across as weird. Or a little woo-woo. But it’s totally sound — and absolutely...
There’s really only one way to learn marketing… And NO, this isn’t a pitch for my BTMSinsiders training library. I have a simple recommendation for you… With three paths you can follow… That all lead to the same destination… YOU, a skilled marketer! One one level, my...
When is the right time to switch from learning to doing marketing? I got this question in my new private Facebook group for BTMSinsiders members. And while I initially answered it there… I thought it was worth pulling out — and answering here, too… Going into a even...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...