#1 Best Book for Copywriters [completely unexpected]

#1 Best Book for Copywriters [completely unexpected]

I DID NOT expect this to be his recommendation for the #1 best book for copywriters… A-list copywriter Dan Ferrari shared this a bit back… He promised the best book for copywriters… He said he’d learned it from his first copy chief, Aaron Winter — another A-lister…...
Easy Email Follow-Up Hack

Easy Email Follow-Up Hack

I use this email follow-up hack pretty much every day… It’s so simple. It’s a way to implement one of the most powerful high-ticket selling strategies I know. And, it works! It seriously makes my life so much easier, at least on the email follow-up front. It closes...
Feeling USED by clients? [5 tips to get respect]

Feeling USED by clients? [5 tips to get respect]

Have you ever felt USED by clients? Whether you’re a copywriter, freelancer, coach, consultant, or any other kind of service provider running a client business… It’s a NORMAL thing to end up in a situation where you’re not feeling the respect… Where you’re not getting...
Make each ad you write a GIFT!

Make each ad you write a GIFT!

Do your prospects feel like each advertisement or marketing piece they get from you is a GIFT — a present? This might sound a little wild… But hear me out… This is my last video before Christmas (I’ll be back next week)… And I wanted to share this simple...
Financial Independence Through Copywriting [how to do it]

Financial Independence Through Copywriting [how to do it]

She wants to quit her 9-5 and become financially independent — through copywriting… That’s the gist of this question I got from a subscriber… — Roy, I am a 9-5 worker looking to replace my monthly salary with an online business. I don’t come from a writing or...
Online Marketing Funnels Explained [flow chart]

Online Marketing Funnels Explained [flow chart]

Do you understand what a modern online marketing funnel really looks like? And, importantly, why they give you such an advantage… Over the simplistic marketing funnels that can actually be drawn to look like a funnel? If you’re in a competitive niche at all, this is...
Positioning to land high-ticket clients? [client business USP]

Positioning to land high-ticket clients? [client business USP]

Do you need to be positioned as really UNIQUE to land high-ticket clients? Is that what it takes? Let’s say you’re getting into copywriting…  Or marketing consulting… Or coaching, or consulting… Or launching an agency… Or whatever client service. You have an idea of...
The Best Copywriting Clients Do This One Thing

The Best Copywriting Clients Do This One Thing

There’s one thing the best copywriting clients do almost compulsively… And it’s part of what makes them the best. Because when you start a new project with them, they give you a huge freaking gift… In the form of one particular asset… You could think of it as a piece...
You are the IMPOSTOR! [impostor syndrome]

You are the IMPOSTOR! [impostor syndrome]

If you’ve ever felt “impostor syndrome,” you’re not alone… It’s normal. Natural. Completely understandable. And it actually means something GOOD! It means you’re growing… Facing new challenges… Chasing bigger goals. But feeling impostor syndrome can still hold you...
#1 Most Underrated Copywriting Skill

#1 Most Underrated Copywriting Skill

When done successfully, this skill is INVISIBLE… All the top copywriters I know are masters at this skill. And so you never see it. You’ll never catch it reading their ads, emails, or sales letters. It’ll never jump out in a swipe file. But if you look at novice copy…...
Success is a Long-Term Investment

Success is a Long-Term Investment

If you want maximum success, you have to invest for the long-term. One one level, what I’m about to share with you is extremely self-serving. On another level, it’s one of the most powerful success lessons I’ve ever learned. If you’re not willing to commit for the...
Best way to learn marketing?

Best way to learn marketing?

There’s really only one way to learn marketing… And NO, this isn’t a pitch for my BTMSinsiders training library. I have a simple recommendation for you… With three paths you can follow… That all lead to the same destination… YOU, a skilled marketer! One one level, my...