A friend of mine might be stepping into someone else’s expert business… The guy who started the business is not really a marketer or copywriter. And he’s not an expert at marketing or copywriting. He is an author who’s written a couple books and I...
What are YOU waiting for? When you were a child, you were trained to wait for good things to happen to you. You waited for the next milestone and the next and the next. But as an adult, if you keep waiting, you’re going to live a life just waiting for the future. And...
Most copywriters use their swipe files all wrong… Which is why almost every time I talk about swipe files, I tell you: do not use a swipe file! But last week, one of my episodes was swiped. No, nobody swiped it from me. I swiped the idea from someone else. I used an...
How do you get your marketing emails opened? Put simply… If you want to leverage the full potential and profitability of email marketing (the most profitable marketing channel on the internet)… You need your emails to get opened… You need them to be engaged with...
He said, “I’m BROKE AS HELL… Help?” And I don’t want to share his whole backstory. But broke means BROKE. As in, not always certain about putting food on the table. And yes, it’s in large part due to the pandemic. But my answer is the same. In the...
Is this the one quality that makes a copywriter great? I don’t know. But I do know that copywriters, marketers, and entrepreneurs who are successful pretty much ALL have this quality. And if someone comes to me and through their behavior or words shows they don’t have...
Why do you even call yourself a copywriter? I mean, you are NOT a copywriter. Not if you know what’s good for you. Not if you want to actually be successful. Not if you know what matters in business. “Why the heck is Roy saying I’m not a copywriter?!” Well, in part,...
John Caples is one of history’s greatest copywriters… … In no small part due to his dedication to TESTING. He wrote the book on Tested Advertising Methods, of course… But I have another book of his that’s lesser-known, but maybe even better… How to Make Your...
This episode made me uncomfortable… I didn’t want to record it. But I thought it was important for you to hear this message. I wanted you to hear what I had to say. Not only that… This episode was part of a promise… It was a promise I made years ago, that I still feel...
It’s easy to feel like an impostor when you haven’t even really gotten started yet… I mean, it’s so easy to buy an infinite amount of books, programs, and memberships, to keep learning. And you can subscribe to even more emails, channels, and podcasts for free. (And...
I’m CONSTANTLY recommending application funnels or similar to sell high-ticket services… It happened again yesterday. Which inspired me to record today’s episode for you. Sharing some of my experience with application funnels. How I was inspired by Dan Kennedy for my...
Dr. Robert Cialdini is one of the top influence and persuasion researchers and writers in the world… He’s already sold more than 5 million copies of his book, Influence, the Psychology of Persuasion… And still it remains at the top of the Amazon Best Sellers list in...
Whether you’re a beginner or pro, there’s really only 3 things you need to master for internet marketing success… Most people overcomplicate it. Especially beginners and novices. They look for the “magic pill” solution. They look for a bright shiny object. They look...
Nobody wants to read your copywriting… Seriously, nobody cares. Just because you wrote it, doesn’t mean your market will read it. Your prospect doesn’t care. Your audience doesn’t care. Nobody cares. UNLESS… Unless you make them care. Unless you make your copy so...
Want more copywriting clients? I have 3 big tips for you. And even once you get #1 right, it will completely change the equation. You won’t have to make a million painful cold-calls. You won’t have to ever explain that “copywriting” is not “copyrighting.” You won’t...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Expert Business Offer Stack [from Russell Brunson]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/Expert-Business-Offer-Stack-from-Russell-Brunson-480x270.png)
![Ethical Swiping [copywriting]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/Ethical-Swiping-copywriting-480x270.png)
![Get your emails opened [email marketing]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/Get-your-emails-opened-email-marketing-480x270.png)
![“I’m BROKE AS HELL… Help?” [Roy responds]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/Im-BROKE-AS-HELL...-Help-Roy-responds-480x270.png)
![12 Ways to Find Advertising Ideas [John Caples + Roy Furr]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/12-Ways-to-Find-Advertising-Ideas-John-Caples-Roy-Furr-480x270.png)
![When will you be GOOD ENOUGH? [to get copywriting clients]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/When-will-you-be-GOOD-ENOUGH-to-get-copywriting-clients1-480x270.png)
![Application Funnels [how to sell high-ticket services]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/Copy-of-Robert-Cialdinis-NEW-7th-Principle-of-Influence-The-Psychology-of-Persuasion-480x270.png)
![Robert Cialdini’s NEW 7th Principle of Influence [The Psychology of Persuasion]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/Robert-Cialdinis-NEW-7th-Principle-of-Influence-The-Psychology-of-Persuasion-480x270.png)
![Internet Marketing for Beginners [master these 3 things!]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2021/04/Internet-Marketing-for-Beginners-master-these-3-things-480x270.png)
