Expert Business Offer Stack [from Russell Brunson]

Expert Business Offer Stack [from Russell Brunson]

https://youtu.be/gBgHPaIkwHw A friend of mine might be stepping into someone else’s expert business… The guy who started the business is not really a marketer or copywriter. And he’s not an expert at marketing or copywriting. He is an author who’s...
Don’t wait for good things to happen

Don’t wait for good things to happen

What are YOU waiting for? When you were a child, you were trained to wait for good things to happen to you. You waited for the next milestone and the next and the next. But as an adult, if you keep waiting, you’re going to live a life just waiting for the future. And...
Ethical Swiping [copywriting]

Ethical Swiping [copywriting]

Most copywriters use their swipe files all wrong… Which is why almost every time I talk about swipe files, I tell you: do not use a swipe file! But last week, one of my episodes was swiped. No, nobody swiped it from me. I swiped the idea from someone else. I used an...
Get your emails opened [email marketing]

Get your emails opened [email marketing]

How do you get your marketing emails opened? Put simply… If you want to leverage the full potential and profitability of email marketing (the most profitable marketing channel on the internet)… You need your emails to get opened… You need them to be engaged with...
“I’m BROKE AS HELL… Help?” [Roy responds]

“I’m BROKE AS HELL… Help?” [Roy responds]

He said, “I’m BROKE AS HELL… Help?” And I don’t want to share his whole backstory. But broke means BROKE. As in, not always certain about putting food on the table. And yes, it’s in large part due to the pandemic. But my answer is the same. In the...
Every great copywriter I know shares this one quality

Every great copywriter I know shares this one quality

Is this the one quality that makes a copywriter great? I don’t know. But I do know that copywriters, marketers, and entrepreneurs who are successful pretty much ALL have this quality. And if someone comes to me and through their behavior or words shows they don’t have...
You are NOT a Copywriter

You are NOT a Copywriter

Why do you even call yourself a copywriter? I mean, you are NOT a copywriter. Not if you know what’s good for you. Not if you want to actually be successful. Not if you know what matters in business. “Why the heck is Roy saying I’m not a copywriter?!” Well, in part,...
12 Ways to Find Advertising Ideas [John Caples + Roy Furr]

12 Ways to Find Advertising Ideas [John Caples + Roy Furr]

John Caples is one of history’s greatest copywriters… … In no small part due to his dedication to TESTING. He wrote the book on Tested Advertising Methods, of course… But I have another book of his that’s lesser-known, but maybe even better… How to Make Your...
I didn’t want to record this episode

I didn’t want to record this episode

This episode made me uncomfortable… I didn’t want to record it. But I thought it was important for you to hear this message. I wanted you to hear what I had to say. Not only that… This episode was part of a promise… It was a promise I made years ago, that I still feel...
When will you be GOOD ENOUGH? [to get copywriting clients]

When will you be GOOD ENOUGH? [to get copywriting clients]

It’s easy to feel like an impostor when you haven’t even really gotten started yet… I mean, it’s so easy to buy an infinite amount of books, programs, and memberships, to keep learning. And you can subscribe to even more emails, channels, and podcasts for free. (And...
Application Funnels [how to sell high-ticket services]

Application Funnels [how to sell high-ticket services]

I’m CONSTANTLY recommending application funnels or similar to sell high-ticket services… It happened again yesterday. Which inspired me to record today’s episode for you. Sharing some of my experience with application funnels. How I was inspired by Dan Kennedy for my...
Internet Marketing for Beginners [master these 3 things!]

Internet Marketing for Beginners [master these 3 things!]

Whether you’re a beginner or pro, there’s really only 3 things you need to master for internet marketing success… Most people overcomplicate it. Especially beginners and novices. They look for the “magic pill” solution.  They look for a bright shiny object.  They look...
How to Write More Interesting Marketing Copy

How to Write More Interesting Marketing Copy

Nobody wants to read your copywriting… Seriously, nobody cares. Just because you wrote it, doesn’t mean your market will read it. Your prospect doesn’t care.  Your audience doesn’t care. Nobody cares. UNLESS… Unless you make them care. Unless you make your copy so...
Get More Copywriting Clients [do these 3 things]

Get More Copywriting Clients [do these 3 things]

Want more copywriting clients? I have 3 big tips for you. And even once you get #1 right, it will completely change the equation. You won’t have to make a million painful cold-calls. You won’t have to ever explain that “copywriting” is not “copyrighting.” You won’t...