Go toward what makes you uncomfortable…

It’s science fair time again… My kids’ school has an annual science fair, in the middle of winter. It’s required for 5th graders.  Optional for everyone else. We’ve encouraged the kids to participate every year.  And every year it’s gone really well. We typically try...

Simple 6-step selling formula…

When you clean your desk, sometimes you find gold… …  Which is why I’m sharing this ultra-simple 6-step selling formula with you today. I’ll admit, I have a tendency to gather stuff around me.  While I have — at various times — been better or worse, my default seems...

Reason Why Advertising [by John E. Kennedy]

He was the first direct response copywriter… In May 1904 a young John E Kennedy walked into the saloon at street level, downstairs from the Lord & Thomas Advertising Agency. He sent a note upstairs with a young bell boy. The note was addressed to Mr. Ambrose...

Getting clients when copywriting is your retirement gig

I love the idea of copywriting as a retirement gig… You’re retired.  Presumably you have more flexibility in your income needs (hence why it’s retirement, and not just an ongoing career).  And you may want the flexibility to travel, take time off, and so on....

Content Marketing: A Simple, Effective Strategy

Here’s today’s Video Friday issue… It reveals a remarkably simple — yet highly-effective — strategy for creating content marketing… Make sure you watch until the end though, because there is one big twist I put on it that reveals how to actually make this effective as...

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