It’s science fair time again… My kids’ school has an annual science fair, in the middle of winter. It’s required for 5th graders. Optional for everyone else. We’ve encouraged the kids to participate every year. And every year it’s gone really well. We typically try...
When you clean your desk, sometimes you find gold… … Which is why I’m sharing this ultra-simple 6-step selling formula with you today. I’ll admit, I have a tendency to gather stuff around me. While I have — at various times — been better or worse, my default seems...
He was the first direct response copywriter… In May 1904 a young John E Kennedy walked into the saloon at street level, downstairs from the Lord & Thomas Advertising Agency. He sent a note upstairs with a young bell boy. The note was addressed to Mr. Ambrose...
I love the idea of copywriting as a retirement gig… You’re retired. Presumably you have more flexibility in your income needs (hence why it’s retirement, and not just an ongoing career). And you may want the flexibility to travel, take time off, and so on....
Here’s today’s Video Friday issue… It reveals a remarkably simple — yet highly-effective — strategy for creating content marketing… Make sure you watch until the end though, because there is one big twist I put on it that reveals how to actually make this effective as...
This is just one of those principles that need to be brought out from time to time… I don’t have a particular reason for doing so today, except for the fact that today seemed like a good day to do it. When you’re selling — in person, at a distance, or through media —...
I’m a bit fired up, so look out… I got a letter in the mail that was very confusing. It was from BenefitWallet, a company I’d never heard of. It was a “Welcome to BenefitWallet” letter, telling me that they’d opened up a Health Savings Account for me. Except… I...
Have you ever heard of the FEF formula? Probably not. Because I just made it up to get you to read this — at least, this name for it. But the reality is that it’s something I think about on a semi-conscious level during pretty much every minute I’m writing copy. And...
I’m usually not a big fan of swiping copy… That is, taking words that are largely someone else’s, and using them for my own. I think my aversion is especially strong because in high-level financial direct response, it’s just a no-go. You can’t do it and write...
Here’s today’s Video Friday issue… If you think you fall short on self-discipline, one small tweak in your perspective may be all you need to start creating bigger breakthroughs… Yours for bigger breakthroughs, Roy...
Do you know the story of Amazon and free shipping? Early in the days of Amazon.com, Jeff Bezos realized he had a problem. He was spending a ton of money on advertising, to get people to come to Amazon to shop — mostly for books, at that time. They were doing okay. ...
Let’s start with a little thought experiment… Imagine this. You’ve heard raves about a new restaurant opening up in town. The chef — Chef Browning — is apparently one of the hottest young chefs in the world. Legendary. Rumor has it that with your first bite of food...
The last week has been rough… As I mentioned last Friday, all three of my kids were sick. Also, my wife, but not to the same degree. It started last Wednesday. By Thursday afternoon, we had three kids with fevers over 100. I actually grabbed a piece of paper on...
Here’s where business gets fun… Sometimes my Mailbox Monday questions are rather simple in nature. I often feel like the only answer I need to write to, “How do I get my first copywriting client?” is, “Go out and knock on doors, making offers, until you get one.” ...
Today’s Video Friday is very different… All 3 of my kids came down with the flu yesterday, and I’ve spent most of my day with them. In the couple short hours I have to work today, I’m not going to produce a video. (I also want to keep pretty quiet because they’re...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Reason Why Advertising [by John E. Kennedy]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/01/john-e-kennedy-reason-why-advertising-184x300.jpg)
![Lying and cheating to get customers… [BenefitWallet scam?]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/01/scam-1-300x187.jpg)
![Removing friction [increase sales]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2019/01/free-shipping-300x240.jpg)
