Today, I want to talk about unbreakable rules for doing business… Though it appears I’m going to take the long way to get to that lesson. I just grabbed the mail from my mailbox… In it, another royalty check. I really like April. With it, July, October, and January....
Many online marketers succeed in spite of themselves… They’ll have a half-decent idea… For a half-decent product… And a half-decent business… And yet they’ll be doing really well financially. Or at least, staying afloat as a business, when, without the internet, they...
I got an email the other day from a friend and colleague, an old boss and my very first marketing mentor. He’d been approached by a direct response copywriter on LinkedIn, trying to land him as a client. And my friend would make a great client for a copywriter. He...
It’s time to answer your questions! It’s Monday again, which means it’s time for me to open up the ol’ mailbox, and see what kind of questions I can answer to help YOU build your biz… Remember: You have questions. You want them answered. To make it happen, all you...
At Titans of Direct Response — the direct marketing “event of the decade” — Perry Marshall came out swinging… I’ll paraphrase… “If your advantage in business was that you knew direct marketing — testing, copywriting, and all the related skills — you no longer have an...
When it comes to marketing your business, I’m willing to bet you’re like 95% of marketers (even many relatively sophisticated ones) in focusing on the WRONG thing… You can have all sorts of goals for your marketing. But by and large, MOST marketers are focused on one...
Today’s post is going to be very short. I’ve been working with my web host to fight some nasty SOBs who are trying to attack and exploit my web hosting account. (NOT Breakthrough Marketing Secrets, but another site hosted on the same shared server.) No customer or...
I just got off the phone with Cyndee Davis, a retired nurse and up-and-coming health copywriter, also one of my coaching clients… I had one of my “a ha” moments this last weekend, about what I think is a huge and totally hidden opportunity for her to grow her...
Howdy! It’s Monday again, and that means I’m diggin’ in the ol’ mailbox! It’s time to answer YOUR questions! For those of you who are newer, or who just have a short memory (like me!), here are the rough theme days that we follow here at Breakthrough Marketing...
I’ve respected Will Smith for a long time… I grew up watching The Fresh Prince, but at the time I didn’t see him as much more than a funny actor, and then a good hip-hop artist. But well after he’d established himself as a movie star (on top of TV, on top of music), I...
I’ll admit it. I manipulated you. And as a result, you were 3X more likely to click on the link at the bottom of my email on Tuesday than the average email I sent you. The lesson in what I did is hugely beneficial to you if you’re in any type of selling situation. So…...
Want more traffic for your website? Listen up! I’m going to keep today’s lesson short. But just because it’s short on word count doesn’t mean it’s short on value… Because what I’m about to reveal is a hidden website traffic source that only the smartest, most...
In a selling or negotiating situation, including in sales copy, it pays to know what words work to help you get your way. Last night, I stopped at three separate hardware stores in town, with returns that were well past the official return window. And at each store,...
Hello and welcome to another Mailbox Monday! I’m hoping not to cause any personal offense today. That is, after last week’s debacle that ended up losing me exactly two subscribers — the one who wrote Monday’s question, and one who unsubscribed because I was...
Yesterday I got an email from “S”… On Monday I published my “Mailbox Monday” issue answering S’s email that was basically about whether or not they should give up on copywriting after being rejected by a client. Quickly summarizing, I told S that even in their email...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...