What are YOUR unbreakable rules for doing business?

What are YOUR unbreakable rules for doing business?

Today, I want to talk about unbreakable rules for doing business… Though it appears I’m going to take the long way to get to that lesson. I just grabbed the mail from my mailbox… In it, another royalty check. I really like April. With it, July, October, and January....
Why So Much Online Marketing Really Stinks…

Why So Much Online Marketing Really Stinks…

Many online marketers succeed in spite of themselves… They’ll have a half-decent idea… For a half-decent product… And a half-decent business… And yet they’ll be doing really well financially. Or at least, staying afloat as a business, when, without the internet, they...
How To Build An Email List From Scratch, Fast…

How To Build An Email List From Scratch, Fast…

It’s time to answer your questions! It’s Monday again, which means it’s time for me to open up the ol’ mailbox, and see what kind of questions I can answer to help YOU build your biz… Remember: You have questions. You want them answered. To make it happen, all you...
Direct Marketing is Dead…

Direct Marketing is Dead…

At Titans of Direct Response — the direct marketing “event of the decade” — Perry Marshall came out swinging… I’ll paraphrase… “If your advantage in business was that you knew direct marketing — testing, copywriting, and all the related skills — you no longer have an...
This Should Be The Primary Focus Of ALL Marketing

This Should Be The Primary Focus Of ALL Marketing

When it comes to marketing your business, I’m willing to bet you’re like 95% of marketers (even many relatively sophisticated ones) in focusing on the WRONG thing… You can have all sorts of goals for your marketing. But by and large, MOST marketers are focused on one...
The Dark Side Of DIY Internet Marketing…

The Dark Side Of DIY Internet Marketing…

Today’s post is going to be very short. I’ve been working with my web host to fight some nasty SOBs who are trying to attack and exploit my web hosting account. (NOT Breakthrough Marketing Secrets, but another site hosted on the same shared server.) No customer or...
Blogging vs. LinkedIn Pulse: Where should I publish?

Blogging vs. LinkedIn Pulse: Where should I publish?

Howdy! It’s Monday again, and that means I’m diggin’ in the ol’ mailbox! It’s time to answer YOUR questions! For those of you who are newer, or who just have a short memory (like me!), here are the rough theme days that we follow here at Breakthrough Marketing...
Will Smith Reveals His Biggest Success Secrets…

Will Smith Reveals His Biggest Success Secrets…

I’ve respected Will Smith for a long time… I grew up watching The Fresh Prince, but at the time I didn’t see him as much more than a funny actor, and then a good hip-hop artist. But well after he’d established himself as a movie star (on top of TV, on top of music), I...
Hidden Website Traffic Source…

Hidden Website Traffic Source…

Want more traffic for your website? Listen up! I’m going to keep today’s lesson short. But just because it’s short on word count doesn’t mean it’s short on value… Because what I’m about to reveal is a hidden website traffic source that only the smartest, most...
Magic Words That Bring You Riches

Magic Words That Bring You Riches

In a selling or negotiating situation, including in sales copy, it pays to know what words work to help you get your way. Last night, I stopped at three separate hardware stores in town, with returns that were well past the official return window. And at each store,...
Yesterday, I lost a subscriber…

Yesterday, I lost a subscriber…

Yesterday I got an email from “S”… On Monday I published my “Mailbox Monday” issue answering S’s email that was basically about whether or not they should give up on copywriting after being rejected by a client. Quickly summarizing, I told S that even in their email...