This question makes you a selling superstar…
“Why should I, your perfect prospect, choose to do business with you… Over every other option available in the marketplace… Including doing it myself, going with a competitor, or doing nothing at all?”
I know I got it from Dan Kennedy.
It’s burned into my brain, in his voice.
It’s how you identify your Unique Selling Proposition. It’s how you define what makes your product or service the unique and preferred choice to your ideal prospects.
It also has direct crossover with my PAISA formula…
In fact, when you know and use PAISA, you automatically come at the question from so many angles that by the time you’re through the prospect has a gut conviction you’re the right choice.
I break it down in today’s video.
Yours for bigger breakthroughs,
Roy Furr
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