This question makes you a selling superstar…

“Why should I, your perfect prospect, choose to do business with you…  Over every other option available in the marketplace…  Including doing it myself, going with a competitor, or doing nothing at all?”

I know I got it from Dan Kennedy.

It’s burned into my brain, in his voice.

It’s how you identify your Unique Selling Proposition.  It’s how you define what makes your product or service the unique and preferred choice to your ideal prospects.

It also has direct crossover with my PAISA formula…

In fact, when you know and use PAISA, you automatically come at the question from so many angles that by the time you’re through the prospect has a gut conviction you’re the right choice.

I break it down in today’s video.

Watch now.

Yours for bigger breakthroughs,

Roy Furr

Related Resources:

Get all my copywriting, marketing, & business training

Subscribe to my YouTube channel

Instant Download: 5 Free Gifts

Especially valuable for: Copywriters, Direct Marketers, and Internet Entrepreneurs... 

   • My Response to a Copywriter Looking for Career Advice
   • The Master Secret of Great Marketing
   • The Single-Most Powerful Word in Persuasion
   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

Enter your info.  Try my daily emails.  Get instant download access to these 5 gifts now. 

Thanks! Check your email to confirm & grab your free goodies...