Lies, Manipulation, and the Ethics of Copywriting….

I’ve let this one sit in my queue for a while… It’s a rather long email that dances around a question and calls for a response about ethics and copywriting. And, as my friendly correspondent suggests, it IS something I’ve considered frequently throughout my career. I...

The value of one-on-one mentorship

“A few minutes or hours with these Titans — in the flesh — will completely alter the course of your business, your career, your life!” That was the 4th subhead in the live event sales letter for the Titans of Direct Response.  I was writing it in Brian Kurtz’s voice. ...

Become a “natural” sales superstar — 5 focus areas

Sales is NOT a gift — it’s a skill… If you’ve ever watched someone sell and thought, “They’re a natural-born salesperson…” bad news. While that may be a convenient EXCUSE for you to not get good at selling, it’s just not true. Yes — they may have some inborn or...

Hoarders make the best copywriters — here’s why…

I keep too much stuff… Way too much stuff.  And I’m not nearly as organized about it as I’d love to be.  I AM proactively trying to deal with it.  But just keeping it real, I’ve got a long ways to go. File cabinets too full of things that should’ve been thrown away...

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   • Total Business Breakthrough Marketing Audit
   • Scientific Advertising by Claude Hopkins (PDF and Audiobook)

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