Follow this model for ecommerce success

Follow this model for ecommerce success

Sometimes I like to highlight a very specific advertising approach that works in a very specific context… The risk of doing this is that you’ll start reading, think, “Oh, but my business is different,” and tune out or stop.  Don’t do that.  Because your business both...
How to see inside the minds of customers in any market

How to see inside the minds of customers in any market

Know thy customer… When it all comes down to it, if you really know and understand your customers — what they think, feel, believe — and you’re selling something that appeals to that… You will be successful in selling. If you don’t know your customer, and don’t know...
[Video] How to sell at high prices

[Video] How to sell at high prices

There are 3 factors you need to have in place to sell at high prices AND have customers happy to pay them… I’m NOT going to reveal them here. But I will tell you I’ve used these three factors both to raise the prices of my clients’ products (and make them a ton more...
Investing in this will make you a marketing genius

Investing in this will make you a marketing genius

If you think I’m about to pitch you hard on buying my training, I’m not… After all, if I’m telling you to invest in something to become a marketing genius… You’d think I’d point to the BTMSinsiders catalog of training on proven ideas to grow your business… And I’d...
Stop trying to write like a copywriter

Stop trying to write like a copywriter

I want to break you of a huge novice mistake… I was working on something today that reminded me of one of the biggest mistakes I see novice marketers and copywriters making. And by breaking you of this bad habit, I believe I can help you create incredible...
10 creativity hacks for marketers and salespeople

10 creativity hacks for marketers and salespeople

Want to be more creative?  You should probably stop trying to be creative! I’m often asked, for example, how I’m able to consistently crank out these essays, every business day.  Over 1,000 words per day.  Over 1,175,000 words of high-value content since 2014. (And...
Why your conversion rate (or sales close rate) is irrelevant

Why your conversion rate (or sales close rate) is irrelevant

File this one under stupidity — or at least, not thinking straight… Facebook must have known this post would be good for a rant.  Because they gave me one of those notifications.  You know the one.  So-and-so connection posted in so-and-so group. Now, to be fair, the...
Get consistently high open rates for your marketing emails

Get consistently high open rates for your marketing emails

It may seem stupidly obvious, but if you don’t get your emails opened, they will never get read. Breakthrough Marketing Secrets has consistently higher open rates than most marketers.  And I send emails every single day. My per-subscriber revenue is also well above...