I’m in a music video! (really!)

This is absolutely crazy… And it’s something I’ve had to keep top-secret, until now. I landed a cameo in a just-released music video — about copywriting and marketing — alongside many of my greatest heroes. And so instead of a normal BTMS issue, or even one of my “new...

The 3 elements of any successful sales message

It’s really easy to over-complicate things… And, in fact, to make it all justifiably over-complicated. That is, all the little complications, conditions, and complexities you add in have a reason — and a good one, at that. But the more you pile complication on top of...

(Controversial) 13 traits of relentless competitors

I just finished a book you’ll either love or hate… The book is Relentless: From Good to Great to Unstoppable. It was written by Michael Jordan’s personal trainer, Tim Grover. (Grover has also trained a slew of other NBA stars — but due in no small part to him being...

How to make enough money when starting your biz…

Today’s Mailbox Monday question has a ton of value to give on three levels… — First, for anyone starting any new business venture (no matter whether you sell products or services), there is one really big core lesson to be had, so I’ll start there… — Second, part of...

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