The single most valuable marketing skill?

The single most valuable marketing skill?

I just got off the line with another Master of Response… His name is Donovan Kovar, and if you don’t know him, that’s mostly fine by him. He doesn’t play the “guru game.”  Instead, he works behind the scenes with his clients, helping them develop their online...
How to beat your best Facebook Ad

How to beat your best Facebook Ad

Do you do Facebook Advertising for yourself or clients? I’ve had more and more people asking me about this recently. So I decided to sit down and create a little video about how to get more leads, more customers, more sales, and more profits from your Facebook...
Stupid-simple way to get leads (for any service business)

Stupid-simple way to get leads (for any service business)

Sometimes, I want to beat my friggin’ head against the wall… I know, I know.  Probably not the best way to start an email. But I get the same questions, over and over again. And they all come down to marketing and selling basics. I’m not trying to denigrate this...
Becoming an Agora copywriter: a dead end?

Becoming an Agora copywriter: a dead end?

Maybe the better word is handcuffs….  Or, permanent shackles…  Maybe, perpetual servitude… My queue for Mailbox Monday has grown too long, so I’m making the arbitrary and totally revocable decision to dedicate the rest of this week to answering reader questions....
How specific does your lead generation offer need to be?

How specific does your lead generation offer need to be?

Let’s talk about generating leads! It’s a happily-belated Mailbox Monday issue of Breakthrough Marketing Secrets, where I answer YOUR questions. Today’s question is a relatively new copywriter, looking to make a lead-generation offer to get clients on the phone. Of...
What most people get wrong about making money…

What most people get wrong about making money…

Let’s talk about what makes money come to you… The following is a post I’ve reprinted in Breakthrough Marketing Secrets from time to time.  It was only my fourth post ever written after starting these daily essays.  It’s also in the Appendix of The Copywriter’s Guide...
Showing up to play vs. showing up to win

Showing up to play vs. showing up to win

“Are you going to show up to play, or are you going to show up to win?” Gary Bencivenga became the world’s greatest living copywriter based on this example. I become a different person every time I step on the ice in hockey gear, based on this principle. I use this...
The power of “Deep Work”

The power of “Deep Work”

I shouldn’t admit this… I’ve been putting off a client project. Not so much putting it off, as giving it too little time each day. An hour here, an hour there. And no real progress is made. Yes, I’ve refined the lead.  Yes, I’ve developed the narrative.  Yes, I’ve...
How to tell if you’re making a great offer…

How to tell if you’re making a great offer…

The first thing you have to figure out in any business is your offer… I don’t care if you just want to sell your freelance services and create a “work from home or anywhere” lifestyle for yourself… Or, if you want to build a multi-billion-dollar company. No matter how...
Who your prospect is, on the inside…

Who your prospect is, on the inside…

Let’s talk about ego, and what that has to do with your selling process… We all wear masks.  As marketers, our goal is to sell to the mask, as well as the person hiding behind it. I’ll explain. You, me, and everybody else has a practically unlimited number of...
Are you a marketing nerd?

Are you a marketing nerd?

Marketing nerds of the world unite! I was challenged today. I was challenged to make sure I was being as crystal clear as possible on WHO I serve through Breakthrough Marketing Secrets. This Video Friday issue is all about that. Here’s the video: Yours for bigger...