The biggest danger to marketers on the internet today

The biggest danger to marketers on the internet today

Hey there, I was just browsing through some old videos from Ken McCarthy, and found a gem for you. He’s the guy that FIRST taught internet marketing — way back in 1994, in Silicon Valley… Who — for over a decade — hosted the go-to internet marketing education event of...
I need a favor! [read immediately]

I need a favor! [read immediately]

I need a favor. And there’s something big in it for you. You see, I feel like I’ve been doing you a disservice. I feel like I may be missing the mark with you. Not providing you the specific answers you want and need to have answered on the subject of copywriting....
Are you losing the sale because of “purchase anxiety”?

Are you losing the sale because of “purchase anxiety”?

A quick note to my email subscribers. Boy am I relieved. If my whole message yesterday was about how you couldn’t have a typo in your copy, and you needed to have perfect language… Well, I’d be in a bunch of heat right now. After all, as soon as the email landed in...
Every time I’ve done this, I’ve increased my income…

Every time I’ve done this, I’ve increased my income…

Early 2005. I’d graduated from college, and was bouncing around between careers not so sure what to do with myself. My latest gig was answering phones for the local gas company. That is, when you didn’t pay your bill all winter… And we finally shut off your heat...
“Where can I find products to sell?”

“Where can I find products to sell?”

Good morning and happy Mailbox Monday! Today, a question after my own heart. Because I know this question well. It’s a question that doesn’t arise in most product-centric startups, who don’t know how to market themselves out of a paper bag — who’ve invested years in...