Chris Haddad will punch you in the gut… Emotionally and metaphorically — with his copywriting. Take this headline… “He kissed me like his sister, and I knew I was alone again…” There’s a truism that says people buy based on emotions and justify the decision with...
David Deutsh is one of the modern masters of copywriting… When Brian Kurtz was putting together the Titans of Direct Response, he wanted to do a panel discussion featuring his “Mount Rushmore of Copywriting.” These were the best of the best, from Boardroom’s biggest...
There’s a website I log into almost every single workday, and it dramatically increases my productivity… And this is something you absolutely must know about — especially if you’re not surrounded at work by coworkers who keep you accountable. (Freelancers,...
As I write this, I’m in the middle of year-end reflection and planning for next year… And I’m following the specific Head Start process that Peter Shallard offers to all of his clients, through his entrepreneurial coaching program, Commit Action. Every week, I...
If you want to become a skilled and highly successful copywriter, you’re going to love this interview… As I mentioned in an email last week, I’m republishing interviews from the last year or so as a “Best Of” series in this week between Christmas and New Years. And...
What makes some people so successful as entrepreneurs — and creators of the life they desire? If you break it all down, there are 2 massive factors driving success. My inspiration for today’s episode is kinda like a game of telephone — but over a good connection....
If you feel like you’re choosing between options to find your niche, you’re doing it wrong… Seriously, I don’t know how many new copywriter-entrepreneurs have come to me in the last few years, saying, “I want to pick a niche but I’m not sure which is best for me.” And...
This 2-step trick will help you write better headlines… It’s how I started writing stronger headlines, and how I’d teach myself headline copywriting today. It’s also how many of the best copywriters I know got their “feel” for what makes a great headline. It’s a...
If you ask me a question, you WILL NOT always get the answer you’re looking for… Because above all, I will be honest and answer with integrity. Even if I know what you really want is some empty promise of instant riches. I’ll tell you the truth, even if that truth is...
You don’t want to go to jail for your copywriting, do you? Well, that’s what might happen… If you follow one of the most commonly-taught pieces of copywriting advice — that I see more novice copywriters latch onto, over and over again. There are specific legal issues...
This will make you a more powerful, persuasive communicator — in any and every medium… Meaning, if you’re writing copy, it will be more persuasive. If you’re delivering a presentation, it will be more powerful. If you’re selling 1-to-1, you’ll close more sales. It’s a...
I don’t know WHY this was so shocking of an idea to me… Maybe it’s because it’s NOT how most people around me think. And, in fact, it’s different from how I’ve thought for a long time. But it’s powerful… And can be incredibly liberating. Your personal values… Are...
This is not your ordinary motivational video or speech… I’m not trying to get you hyped up… I’m not going to tell you to hustle harder, and find the power within… I’m not going to push you to grind, grind, grind. Instead, I’ll share with you exactly why you’re NOT...
How do you do research for email copywriting — and other similar short copy? For today’s episode, I answer this subscriber question… But you know how I am… I broke it ALL THE WAY DOWN. Because to answer this question, you first need to be clear about some things… —...
PodMatch is like a dating app for podcast guests and hosts… Seriously, that was the inspiration in building the platform. I just interviewed the founder, Alex Sanfilippo. The first thing I asked him was actually about building the business. And specifically, how he...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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