What to do when clients don’t pay… [8 strategies]

This is part of why I started requesting 50% of my fee BEFORE starting work… I remember reading about this from both Gary Halbert and Dan Kennedy, very early in my copywriting career. Both had worked with very entrepreneurial clients.  And the more entrepreneurial a...

The War of Art by Steven Pressfield [One Big Idea]

It hit me out of left field — I went from hyper-productive to PROCRASTINATION… And at first, I didn’t realize what was going on.  Then, I remembered a lesson from Steven Pressfield’s The War of Art.  And I realized that in the One Big Idea from that book, I had my...

Spending crazy amounts of money to get a customer…

He was willing to spend $250 to make a $69 sale… That means that for every $1 he’d bring in, he was willing to spend almost $4 on marketing. And that didn’t even count his cost of fulfillment! This was a client of mine.  Not an investment newsletter publisher, but...

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