What word, idea, or guiding principle will define your 2020? Last year mine was “ownership.” Not just in my business, but of my entire life. This year’s word is about transformation — but with powerful ima12gery involved, pulled straight from classical mythology. In...
I’m doing this week’s Breakthrough Marketing Secrets issues as videos… Today’s Mailbox Monday is all about finding companies that hire freelancers. And in today’s video I have three specific recommendations to help you out. Here’s the question I answer… — Roy, I...
Happy Holidays! Merry Christmas. Happy Hanukkah. Happy Solstice. And happy ANY holiday you may celebrate this time of year. And whether or not you have a holiday to celebrate this week, I wish you the utmost love and joy. I’m off for at least the next few days, to...
Your biggest breakthrough is waiting for you to START… And yet, you feel resistance. Hesitation. Procrastination. So how do you go from not starting, to making progress, building momentum, getting into flow? It’s simpler than you think. And within just 10 minutes,...
By the end of the conversation, I’d was sure he’d never start a business… The other day, I met someone, completely outside of a work context. I happened to be with a friend who is also deeply involved in entrepreneurship and business-building. And soon our three-way...
I’ve been in the copywriting game for almost 15 years now… I’ve been a marketing employee who does copywriting. I’ve been a freelance copywriter. I’ve been a copy chief and supervisor — recruiting, hiring, and firing copywriters. I’ve written about and taught...
What’s next? In short: even more value… I’m putting even more time, energy, effort, and expense into creating more value for YOU in 2020. But there is a catch, described below… Today’s article will be a little different. Instead of sharing a lesson or insight on...
“Copywriting is a now a commodity…” It was 2013. At the Marriott, in Stamford, CT. Across from the world headquarters of Boardroom, Inc., the legendary direct response company, founded by Marty Edelston, run with the help of Brian Kurtz (and many others), and top...
What’s the biggest thing you can do to achieve YOUR goals? That’s what this lesson is about. From the MASTER of motivation, Tony Robbins. It’s another One Big Idea video, about his book, Awaken The Giant Within. I share a story about how I recently applied this...
What do you want in life? What do you want to get? What do you want to have? How rich do you want to become? Have you ever thought about — really focused on — how you can get all those things your heart desires? How you can get all the stuff you want? STOP. No,...
I thought it would be my brightest hour — but it was one of my darkest… A few months prior, I’d landed a gig writing promos for what is still one of the best financial copywriting teams on the planet. There was tremendous upside potential in the job. Getting my...
You can argue with them until you’re blue in the face… You still won’t make the sale. You’re familiar with the classical model of the pushy salesperson? They still exist in the wild, I’m sure. Salespeople too caught up in “closing” to actually pay any attention to...
This is part of why I started requesting 50% of my fee BEFORE starting work… I remember reading about this from both Gary Halbert and Dan Kennedy, very early in my copywriting career. Both had worked with very entrepreneurial clients. And the more entrepreneurial a...
It hit me out of left field — I went from hyper-productive to PROCRASTINATION… And at first, I didn’t realize what was going on. Then, I remembered a lesson from Steven Pressfield’s The War of Art. And I realized that in the One Big Idea from that book, I had my...
He was willing to spend $250 to make a $69 sale… That means that for every $1 he’d bring in, he was willing to spend almost $4 on marketing. And that didn’t even count his cost of fulfillment! This was a client of mine. Not an investment newsletter publisher, but...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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