I have a really simple idea that will help you land your next copywriting project… It does come with a disclaimer. It won’t work for ALL copywriters who are reading this. I explain who it won’t work for — and who it will work for — in today’s episode. I also share,...
Legendary copywriter, marketer, and entrepreneur Joseph Sugarman passed away last week… Maybe you know him for his best-selling book, The Adweek Copywriting Handbook. Or for his previous books, Triggers, Advertising Secrets of the Written Word, Marketing Secrets of a...
You might fear rejection when going after clients, but… If you were to just start a conversation with a potential client… Figure out if they might be interested… And ask them “to the dance”… You might just figure out they’re as excited about you as you are about...
If you want to be successful with client copywriting, you need to know what clients are looking for… So this question from Sean, that I got today, is a really good one to ponder… “What exactly are clients looking for in copywriters? As far as skills, character...
What makes people buy? If you want to be a great copywriter, marketer, salesperson, or persuader… This should be a lifelong obsession of yours. Why do we make buying decisions? What are our core motivators? Today I want to share with you what I believe is the #1 most...
Don’t piss off your best customers! The most valuable asset in your business is your list (better literal, still good metaphorical) of past customers who are willing to spend money with you again. The more money each of these customers spends with you, the more...
One of the first things you do in a new industry or with a new client is to figure out the “rules” to follow… Sometimes these are actual written rules, guidelines, or best practices. Other times, they’re implied or suggested — for example, when a client sends you an...
The world’s best marketers are OBSESSED with offers… Because they know that when you have the right offer, it almost sells itself… And the wrong offer isn’t worth hiring the world’s best copywriter for, because 1) you couldn’t convince them to take the project, and 2)...
The world’s greatest copywriter, Gary Bencivenga, once told me that one of his secrets to success was to “make your advertising itself valuable.” Meaning, make sure your prospect gets value simply from engaging with your marketing. That makes the attention and...
One of my BTMSinsiders members, Jared B., shared this in our private Facebook group… “Done! Ending the week with 3 calls booked and a deposit for a one-off project on the way. So uhh… this works!” What did he do? Pretty simple, actually. He followed...
You’ve heard that people make decisions based on emotion, and justify them with logic… But I don’t think you realize that it’s not just a truism or pithy quote. I just heard about some research into people who had the emotional center of their brain cut off (not by...
Event-based marketing is an EASY way to make more sales, without becoming a “better” copywriter or marketer… There’s a natural urgency to events. There’s an automatic deadline. And if your current sales and persuasion ability is the cake, making your promotion into an...
Did you know that 99.9% of the best, top, A-list copywriters don’t use templates? And even those who do don’t use them like most novices do. It’s true. If you talk to a copywriter who works with the very best direct marketers… You’ll find they don’t use templates at...
You probably underestimate the value of your current experience… I got two Mailbox Monday questions, back to back, each saying they didn’t have any experience in copywriting… And asking how to position themselves and get copywriting clients. In BOTH cases, they...
If you saw Tom Hanks waiting for takeout at a local restaurant, would you be confident enough to say hi? And even more important, would Mr. Hanks actually feel good about the conversation, by the time you were done? And — if you had that level of boldness and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![The #1 most powerful buying motivation? [Sales Psychology, Influence, & Persuasion]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/The-1-most-powerful-buying-motivation-Sales-Psychology-Influence-Persuasion-480x270.png)
![Marketing FAIL from my favorite music-making software [Huge lesson on LTV—Customer Lifetime Value]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/Marketing-FAIL-from-my-favorite-music-making-software-480x270.png)
![STEP 1: Break the rules, STEP 2: Profit [Direct Response Marketing & How to Beat the Control]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/STEP-1-Break-the-rules-STEP-2-Profit--480x270.png)
![How to Create Irresistible Offers [#1 question to ask]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/How-to-Create-Irresistible-Offers-1-question-to-ask-480x270.png)
![16 Dominant Emotions from Clayton Makepeace [copywriting & selling]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/16-Dominant-Emotions-from-Clayton-Makepeace-copywriting-selling-480x270.png)
![Make Your Marketing An Event [and make more sales!]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/Make-Your-Marketing-An-Event-and-make-more-sales-480x270.png)
![When you don’t have much experience as a copywriter yet… [positioning & getting clients]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/When-you-dont-have-much-experience-as-a-copywriter-yet...-positioning-getting-clients-480x270.png)
![Becoming Superbold with Fred Joyal [self-confidence, boldness, social skills]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/03/Becoming-Superbold-with-Fred-Joyal-self-confidence-boldness-social-skills-480x270.png)
